Best Startup
Playrcart is a London based AdTech company with one goal: making advertising transactable. We support organisations of all shapes and sizes looking to turn their digital advertising assets into storefronts, enabling users to purchase a product, donate to their favourite causes, or book an event, from a movie ticket to a test-drive, all without ever leaving the ad itself.
What is your background? What made you get into this line of work?
The foundations of my career are in PR and Marketing, my first job was actually as a publicist for an international film studio, where my main role was creating, executing and managing public relation strategies for incredibly popular movies from the early 2000s.
After that, I began to expand into a wider range of roles and was quick to embrace digital marketing which was growing tremendously at the time. I knew then that digital was the way forward, and so I dedicated my next 12+ years to the craft, which ultimately helped me launch my first company, a digital marketing agency focused on supporting the entertainment industry with their marketing efforts.
What inspired your business? What problem are you trying to solve and for whom?
Founding Playrcart was the logical next step of this career. During my agency days I saw just how much we were spending on creating these incredible advertising assets to capture people’s attention, yet it didn’t truly move the needle how we hoped, time and time again we realised the industry was putting too much emphasis on the quality of the assets themselves, but not in the conversion of asset to sales. Playrcart was founded with the aim to solve that very problem, to take what the advertising industry does best and turbocharge it.
What has been your biggest win so far?
It’s hard to pinpoint one, as this year has truly been transformative. We’ve worked with some of the biggest brands in various industries, including Warner Bros, Vodafone, AB InBev and Walgreen Boots.
What’s next for the company?
We want to continue representing the best of the best in terms of global brands and charities, and believe that our technology will continue to grow in popularity in the future. Earlier this year, we closed an early funding round at £1M and announced Peter Scott, an advertising industry heavyweight, as chairman.
As we look to the near future, we’re aiming for international expansion, looking to grow our presence in both Europe and the United States.
You can stay up to date with the latest on playrcart, and check out our technology in action via our website: https://www.playrcart.com/case-studies/
