At Best Startup UK we track over 130,000 UK startups and over 500,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top United Kingdom based Founder operating in the Supply Chain Management space. If you think a Founder is missing from this list, feel free to contact our editor on editor@beststartup.co.uk.
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Companies House UK, Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.
Sebastien Breteau
Founder & CEO of QIMA
Sebastien Breteau is an entrepreneur, investor and philanthropist. He is the founder and CEO of QIMA, a global supply chain compliance solutions provider headquartered in Hong Kong. Founded in 2005, QIMA partners with brands, retailers and manufacturers in consumer goods and food to secure and improve the quality of their global supply network. QIMA combines on-the-ground experts in 85 countries for quality inspections, supplier audits, certification and lab testing, with a digital platform that brings accuracy, visibility and intelligence for quality and compliance data. In 2013, Sebastien created the Breteau Foundation, a non-profit organisation which aims to promote digital education for children in developing countries. 18,000 children are now enrolled in its program. Sebastien Breteau is also an active private investor in Europe, China & the US and has invested in over 30 start-ups globally.
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About Breteau Foundation, QIMA: QIMA is a provider of supply chain compliance solutions to secure, manage and optimize global supply networks.
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Oliver Oram
Founder & CEO of Chainvine
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About Chainvine: Next Generation Enterprise Systems / Identity Access Management (IAM) / Technology Providers Blockchain
Alastair Moore
Co-Founder & Director of Satalia
Alastair Moore is a UCL PhD computer scientist with 10 years experience in AI/ML, UX design, marketplaces, mobile and early stage tech innovation. He was on the founding team of UCL spin-out Satalia.com and venture backed Wearepopup.com. Alastair Moore activities at UCL include helping create The Mobile Academy and the set up IDEALondon innovation centre at the heart of TechCity with Cisco and DC Thomson. He have been a member of the Special Group for Entrepreneurship for the British Computer Society and have mentored at the Wayra Academy, Springboard Mobile (now Techstars London) & Startupbootcamp IoT.
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About Mishcon de Reya, Royal Academy of Engineering, Satalia, UCL School of Management, We Are Pop Up: Algorithms | Intelligence | Optimization
Daniel Hulme
Co-Founder & CEO of Satalia
Daniel is the CEO of Satalia (NPComplete Ltd) a UCL spin-out that provides AI inspired solutions to solve industries hardest problems. He’s the co-founder of the Advanced Skills Initiative that transitions scientists into industry as data scientists. Daniel has a Masters and Doctorate in AI from UCL, and is Director of UCL’s Business Analytics MSc; applying AI to solve business/social problems. He lectures in Computer Science and Management Science at UCL and PCL. Daniel has Advisory and Executive positions in many companies, he holds an international Kauffman Global Entrepreneur Scholarship and actively promotes entrepreneurship and technology innovation across the globe.
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About Satalia, University College London (UCL): Algorithms | Intelligence | Optimization
Stuart Miller
Co-Founder and CEO of Bybox
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About Bybox: ByBox was founded with a simple mission: to solve the problem of having to wait in for parcels.
Andrew Xeni
CEO, Co-Founder of Fabacus
A highly driven and experienced CEO with a diverse portfolio of business interests. Andrew’s primary focus has till recently been in the family garment manufacturing business, Europride Ltd., founded with his brother. Having supplied most of the UKs largest fashion retailers for over a decade, Andrew understands their supply chain needs. The businesses boast a combined annual turnover in excess of $150m, with over 2,000 employees globally and including vested interests in the full supply chain: Factories in the UK, Eastern Europe, Morocco and Sri Lanka, a UK dye house, a UK knitting plant, fabric import business, and UK printing facilities. Andrew also has two ecommerce brands, Baaclothing.Com and NobodysChild.Com, that compliment his fully integrated vertical manufacturing service. Fabacus is the brainchild of all this supply chain, retail and ecommerce experience. Understanding exactly what is needed to improve each process and make businesses faster and more cost efficient, Andrew alongside his co-founder Ray Noppé, were able to build a suite of solutions. Fabacus delivers optimal efficiency for greater profit through customisable software for business intelligence, data management, relationship management and e-commerce marketing optimisation. To date Fabacus has successfully integrated its solution with the likes of Charlotte Tilbury, Salesforce and Revel. In addition to Fabacus and Europride Ltd, Andrew continues to invest in technology alongside New Look founder, Tom Singh, as well as property development and music interests: Launching his own music label, supporting and developing new talents.
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About Fabacus: Fabacus is a technology business that transforms brand licensing through the power of data.
Fraser Robinson
Co-Founder & CEO of Beacon
Fraser Robinson is Non Executive Director at Taggstar
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About Beacon, Taggstar: Beacon is a digital supply chain and freight platform developed to optimize supply chains with insights and visibility.
Wing Chan
Co-Founder of Sourceful.com
Wing Chan is the Co-Founder at Sourceful.
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About Preloved, Sourceful.com, THG: Sourceful provides a sourcing and supply chain platform that helps clients find environmentally sustainable packaging for their products.
Jessi Baker
Founder & CEO of Provenance
Jessi Baker is the founder of Provenance, building the future of supply chain transparency and product trust on the blockchain. She is an Art and Science hybrid, with Master’s degrees in Engineering from the University of Cambridge and Design from the Royal College of Art. She has worked with brands on technology strategy across the US and Europe, including Adidas, The Four Seasons, The Guggenheim Museum, British Airways and Will.I.Am. She is an associate researcher at the Intel Institute for Sustainable Cities and a regular speaker on technology and social business.
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About Intel, Provenance: Provenance is the leading software solution for sustainability communications
Stefan Friederichs
Co-Founder & CTO of Leaf Logistics
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About Leaf Logistics: Leaf Logistics connects shippers, providers, and partners to bring financial market efficiency to the transportation marketplace.
May Al-Karooni
Founder & CEO of Globechain
May Al-Karooni is the founder of Globechain – an award winning British reuse marketplace that connects corporates to charities and smes to redistribute free unwanted items, creating social impact data to its members. May previously worked within the investment banking and asset management industry, fundraising monies for venture capital, property and hedge funds for the last 10 years totaling over £120 million in funds raised. In 2013 May set up Globechain after seeing a demand for a new online circular economy within the waste management industry after her own employer expressed a need to reuse items in a more collaborative way. Globechain has gained huge momentum growing to 10,000 members with eBay as its mentors and securing contracts with some of the world’s largest brands as well as growing a large network of charities nationally and internationally. Globechain works within the retail, commercial and construction industry and last year diverted 5,100,000 kilos from landfill with items being re distributed within the UK as well as abroad as far as Sierra Leone, Guinea, Kenya, Libya and the Ukraine providing savings of over £1,500,000 to charitable causes.
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About Globechain: Globechain is a B2B reuse marketplace connecting businesses to charities, creating social impact data.
Justin Floyd
Founder and CEO of RedCloud Technologies
Justin Floyd Recognised as a leading Entrepreneur for almost 3 decades Justin Floyd has founded and invested in a number of innovative businesses. Since 1987 he has been involved in companies that have included Vecta Software Corporation, a leading Cloud Business Intelligence company and the world’s first leasing exchange that generated over $2 billion in transactions over two years. Mr. Floyd is a trusted adviser to a number of Entrepreneurs who’s products and services are changing markets. He is the Founding Partner of RedCloud VC, an investment company that backs entrepreneurs in emerging and developing markets focusing on mobile, cloud and disruptive technologies.
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About RedCloud Technologies: RedCloud believe technology will universally change the way in which services are distributed & accessed by people in new digital economy.
Steve Parkin
Chief Executive Officer & Founder of Mayborn Group Ltd.
Steve Parkin is CEO of Mayborn Group and under his dynamic leadership the company has enjoyed massive growth and international expansion. Mayborn’s flagship tommee tippee® brand remains the number one brand in the UK baby essentials market – but, with over 60% of sales now coming via international markets, we’re firmly established as one of the top brands in our sector worldwide. Steve’s drive, innovation and ambition – together with his passion for putting mum and baby at the heart of everything we do – are behind our unprecedented global expansion. Since we entered the lucrative US market in 2010, we’ve gone from strength to strength and we’re now in Europe, Asia, Australia and New Zealand. A keen sportsman and committed dad, Steve has an Honours Degree and Post Graduate Diploma in Marketing from Northumbria University.
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About Mayborn Group Ltd.: Mayborn Group Ltd. is a manufacturer and supplier of toddler feeding products.
Ilya Levtov
Founder and Chief Executive Officer of Craft.co
Ilya is the founder and CEO ofCraft providing data and analytics on thousands of companies for free to professionals researching their next career move or conducting business development. He started his career at Goldman Sachs in London, then received his MBA from Stanford. Later he joined venture capital firm Venrock in Menlo Park, and then joined Venrock’s portfolio-company Crunchyroll, as EVP. Ilya believes that access to more and better information for professionals and candidates about employers and opportunities, is a key to solving the talent challenges we face today.
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About Craft.co, Digital Supply Chain Institute: Helping supply chain and procurement professionals discover, evaluate, and monitor suppliers to create stronger supply chain resilience.
Pavlo Tanasyuk
CEO and Founder of BlockVerify
Pavlo is a technology entrepreneur and CEO of BlockVerify. Previously was the CEO and co-founder at Monexy payment system. Pavlo holds MPhil in Technology Policy from the University of Cambridge Business School and Certificate in General Management from Stanford University. Pavlo was Editor-In-Chief of Information Systems Journal at the London School of Economics. Pavlo is active as a researcher on blockchain technology and its social implications. He presented his work at a number of major international conferences including World Economic Forum in Switzerland.
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About BlockVerify, BlockVerify, Spacebit, Spacebit Technologies: BlockVerify offers a Blockchain-based anti-counterfeit solution.
Tom Dawes
Co-Founder & CEO of Valuechain.com
After completing an Honours degree in manufacturing engineering at the University of Liverpool, he undertook a Government funded Knowledge Transfer Partnership to improve production planning and supply chain management at an aerospace precision machining SME whilst studying for a PhD in supply chain collaboration systems. Tom worked on projects with Airbus UK and Westland Helicopters to prototype proof of concept supply chain collaboration platforms. Tom established an aerospace supply chain management company in 2003 and acquired an aerospace surface treatment company in 2005. After trebling the businesses in the first two years Tom established companies in Poland and India to offer surface treatments to the emerging aerospace supply chain in Eastern Europe and Asia. Tom won UK Young Entrepreneur of the Year in 2006 and won the UK Chambers of Commerce Best New Business in 2007.
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About Valuechain.com: Valuechain.com enables global manufacturing customers, suppliers and partners to connect, collaborate and increase competitiveness.
Ian Hepworth
Co-Founder, Technology and Operations Director of Segura Systems
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About Segura Systems: Segura’s cloud-based software allows businesses to understand, map, monitor and control their supply chains.
Peter Needle
Co-Founder, Managing Director of Segura Systems
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About Segura Systems: Segura’s cloud-based software allows businesses to understand, map, monitor and control their supply chains.
Rupert Schneider
Co-Founder of Gardenia Technologies
Rupert Schneider is the co-founder at Gardenia Technologies.
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About Gardenia Technologies: Insightful Innovation in Working Capital
Jonathan Schneider
Co-Founder of Gardenia Technologies
Jonathan Schneider is the co-founder at Gardenia Technologies.
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About Gardenia Technologies: Insightful Innovation in Working Capital
Akin Arslan
Founder, CEO of TIRPORT
Akin Arslan is the founder and CEO of TIRPORT.
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About AB PLUS INFORMATION TECHNOLOGIES, TIRPORT, TTT GLOBAL: End-To-To-End Logistics Operation Management, Digital PODs, Instant Vetted Truckers
Nisha Singh
Co-Founder and Director of TRANSPER
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About TRANSPER: Transper is a fintech platform that provides liquidity and transparency in deep tier supply chain reducing costs and credit risk.
Matei Beremski
Co-Founder & Chief Product Officer of 7bridges
Before co-founding 7bridges, Matei worked in big data analysis and product management at BNP Paribas and IBM, specialising in supply chain analytics and sports analytics for television. MSci (Maths) Oxford University.
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About 7bridges: 7bridges is a smart logistics platform that delivers visibility and control over logistics processes.
Philip Ashton
Co-Founder & CEO of 7bridges
From a background in analysis and development in management consultancy (Oliver Wyman) and specialist logistics provision (World Courier), Philip co-founded 7bridges to apply customised AI to logistics operations. MSci Cambridge University.
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About 7bridges: 7bridges is a smart logistics platform that delivers visibility and control over logistics processes.
Julian Bourne
CEO & Co-Founder of Sellar
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About Sellar, Waffle: Sellar is the new trade ordering experience for breweries selling beer directly to trade customers.
James Powell
CTO & Co-Founder of Sellar
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About Sellar, Waffle: Sellar is the new trade ordering experience for breweries selling beer directly to trade customers.
Bassel El Koussa
CEO & Co-Founder of Quiqup
Bassel El Koussa is the Co-Founder and CEO of Quiqup.
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About Quiqup: Quiqup is a provider of on-demand, same-day, and scheduled delivery solutions to retailers and restaurants.
Tim Linssen
Co-Founder & Director of Product of Quiqup
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About Quiqup: Quiqup is a provider of on-demand, same-day, and scheduled delivery solutions to retailers and restaurants.
Federico Ferraro
Co-Founder & Designer of Quiqup
Federico Ferraro is the Co-Founder and Designer of Quiqup.
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About Quiqup: Quiqup is a provider of on-demand, same-day, and scheduled delivery solutions to retailers and restaurants.
Danny Hawkins
CTO & Co-Founder of Quiqup
Danny Hawkins is the CTO and Co-Founder of Quiqup.
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About Quiqup: Quiqup is a provider of on-demand, same-day, and scheduled delivery solutions to retailers and restaurants.
Michael Martin
Co-Founder & Strategic Logistics Innovation of Carousel Logistics
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About Carousel Logistics: Carousel Logistics provide personalized logistics for organisations.
Clive Nation
CEO & Founder of Cennox Inc
Former Director of the Travelex Corporation during its rapid growth to a $2 billion Global business. Clive is founder and head of the Cennox Group, with its offices spread across the world.
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About Cennox Inc: Cennox is a Global ATM Services & Fit Out Solutions business.
Haydn Brooks
Co-Founder & CEO of Risk Ledger
Haydn graduated Imperial College London with a degree in Neuroscience and Mental Health. He then joined KPMG’s cyber security team where he specialised in supply chain security and social engineering. Haydn was one of the youngest graduates at a big 4 firm to set up, design, implement, and close, a number of third party assurance projects on behalf of a number of large clients. After a successful consulting career that spanned a number of years at KPMG, Deloitte, and a technology startup, he founded Risk Ledger. Risk Ledger solves the pain around third party assurance and security due diligence. Haydn hopes that Risk Ledger will mean that nobody ever has to experience the pain of running a manual third party assurance programme again.
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About Risk Ledger: Risk Ledger is the world’s most innovative vendor risk management platform, built on the model of a secure social network.
Daniel Saul
Co-Founder & CTO of Risk Ledger
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About Risk Ledger: Risk Ledger is the world’s most innovative vendor risk management platform, built on the model of a secure social network.
Mark Perera
Founder & CEO of Vizibl
CEO of Old St Labs / Founder of Procurement Leaders / Vizibl co-founder
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About Vizibl: Vizibl’s application puts collaboration, innovation and sustainability at the heart of supplier relationships. Their best in class digital platform enables enterprise organisations to tackle their most ambitious challenges collaboratively with suppliers and partners, to drive mutual value & sustainable business growth.
Alex Short
Founder of Vizibl
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About Vizibl: Vizibl is a global cloud platform that enables enterprise companies to manage their innovation lifecycle.
Ben Fletcher
Co-Founder & CEO of The Mothership
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About Lead Bullets, Oxford Global Resources, The Mothership: The Mothership brings the power of multichannel marketing and digital-first branding to the best consumer products.
Tony Abouzolof
Co-Founder &Managing Director of Syncron
Tony Abouzolof is one of the founders of Syncron. Tony Abouzolof has more than 20 years of experience in developing and implementing global supply chain planning solutions. Over the years, it has enabled many leading organizations, such as BAE Systems, Al Futtaim, and Electrolux, to formulate global logistics strategies and carry out the implementation of large-scale supply chain solutions. Tony Abouzolof is a lecturer for many European events; He is known for his leading positions and views on various aspects of international supply chain management. Tony Abouzolof holds a M.Sc. from Cranfield Institute of Technology.
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About Syncron: Syncron empowers the world’s leading manufacturers to maximize product uptime and deliver exceptional after-sales service experiences.
Jose Manuel Moller
Founder & CEO of Algramo
Jose Manuel Moller is the Founder and CEO at Algramo.
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About Algramo: Algramo aims to establish a wholesale relationship with manufacturers of consumer products such as detergents.
Pierfrancesco Ronzi
Co-Founder and CEO of Weengs
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About Weengs: Weengs provides all the logistics services people need to build and grow their e-commerce businesses.
Alex Christodoulou
Co-Founder and CTO of Weengs
Alex Christodoulou is the Co-founder & CTO at [Weengs](http://www.weengs.co.uk), where he leads the tech team while taking care of how the vision of the company is reflected on the product. Serial entrepreneur with a background in software engineering, algorithms and long experience in web/mobile developing. His major academic research was a study on hybrid Artificial Intelligence systems, merging neural networks with heuristic rules in decision making systems. Also founder of [Locish](https://www.crunchbase.com/organization/locish), a real-time Q&A app operating in NYC and SF.
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About Weengs: Weengs provides all the logistics services people need to build and grow their e-commerce businesses.
Greg Zontanos
Co-Founder and CPO of Weengs
Co-Founder at Weengs, Locish
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About Weengs: Weengs provides all the logistics services people need to build and grow their e-commerce businesses.
Veera Johnson
Chief Commercial Officer and Co-Founder of Circulor
Veera Johnson is the co-founder and chief commercial officer of Circulor.
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About Circulor, groupthink: Circulor uses blockchain and AI to cut the cost of traceability and due diligence in raw materials supply chains.
Ian Wheal
Founder and CEO of Breedr
Ian Wheal is the Founder and CEO of Breedr.
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About Breedr: Breedr is a productivity and marketing platform that’s transforming the livestock supply-chain.
Flora Davidson
Co-Founder & Head of Product of SupplyCompass
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About SupplyCompass: Empowering fashion brands and manufacturers to produce better, together.
Gus Bartholomew
Co-Founder & CEO of SupplyCompass
Gus Bartholomew is the Co-Founder and CEO of Supplycompass.
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About SupplyCompass: Empowering fashion brands and manufacturers to produce better, together.
Graham Best
CEO & Co-Founder of ReBOUND Returns
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About ReBOUND Returns: ReBOUND Returns is a global returns management platform.
Phil Smith
Co-Founder and CTO of ReBOUND Returns
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About ReBOUND Returns: ReBOUND Returns is a global returns management platform.
Noel O’Hanlon
Founder & Group CEO of Genesis Automation Healthcare
Noel has twenty five years of senior management experience. as Director and Managing Director in high tech manufacturing and software technology based companies. He founded Genesis in 2010, to bring best practice processes and innovative technology solution that have been proven in other sectors to Healthcare providers, in order to enable them to improve the quality and efficiency of their patient care. Since then, Genesis has grown to become UK market leaders in point of care traceability and inventory management solutions.
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About Genesis Automation Healthcare: Genesis Automation Healthcare is an IT company that offers healthcare IT solutions.
Fabian Blaicher
CTO & Co-Founder of Shipamax
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About Shipamax: Shipamax provides seamless fleet and deals management for operators and brokers.
Jenna Brown
CEO & Co-Founder of Shipamax
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About Shipamax: Shipamax provides seamless fleet and deals management for operators and brokers.
Brian Bolam
Founder and CEO of Breakthrough Supply Chain
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About Breakthrough Supply Chain, TGMatrix Limited: Breakthrough Supply Chain provides final mile solutions for temperature-controlled food products.
Erik De Kroon
CEO and Co-Founder of Yordex
Erik has a long background in building new businesses, both within larger companies and in startups. In his last job Erik was responsible for launching World pay Online Payments which he and the team took from idea to fast-growing business. Erik has an MSc in Computer Science an MBA from INSEAD.
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About Yordex: Smart Spend Management Software, SaaS, B2B Payment Service
Hardeep Nagi
CTO and Co-Founder of Yordex
Hardeep is an experienced hands on architect, specialising in designing and implementing highly transactional and secure applications. Hardeep has delivered several multimillion production software working as an architect that codes whenever needed.
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About Yordex: Smart Spend Management Software, SaaS, B2B Payment Service
Alex Norton
Co-Founder and Director of Locus
Alex Norton is the Co-Founder & Director at Locus. He is also the Co-Founder of The Bureau Group and Private debt investments at Qbera Capital LLP and also the Investor at Freetrade. Mr. Norton was a Co-founder at Poochie. Alex studied Economics and Finance at Queen Mary, U. of London.
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About Locus: Locus provides one-click checkout & 30 minute delivery option for urban shoppers.
Fayimora Femi-Balogun
Co-Founder & Director of Technology of Locus
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About Locus: Locus provides one-click checkout & 30 minute delivery option for urban shoppers.
Jack Davies
Co-Founder and Director of VisionDrive
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About VisionDrive: VisionDrive is a Lincoln-based and award-winning vehicle movement and logistics specialist.
Adam Greenberg
Founder of SageCity
Adam Greenberg is the founder of SageCity.
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About SageCity: SageCity develops tools that are needed to run business operations easily, efficiently, and at as low a cost as possible.
Thomas Sichel
Co-Founder of SageCity
Thomas Sichel is the co-founder of SageCity.
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About SageCity: SageCity develops tools that are needed to run business operations easily, efficiently, and at as low a cost as possible.
Azhar Hussain
CEO & Founder of Hanhaa
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About Hanhaa: A full service MNO supplying private 4G/5G connectivity globally / A leader in supply chain analytics with our ParceLive platform.
Mark Odenore
Founder of Sub-Contract Market
Founder at Sub-Contract Market
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About S-B-N, Sub-Contract Market: Sub-contract Market is an online outsourcing procurement marketplace that matches contracts with available freelance talent.
Phill Davies
Co-Founder & Commercial Director of Magway
Phill Davies is the Co-Founder and Commercial Director at Magway.
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About Magway: Magway is an all-electric, zero emissions, low-footprint, high-capacity delivery system.
Rupert Cruise
Co-Founder & Technical Director of Magway
Rupert Cruise is the Co-Founder and Technical Director at Magway.
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About Magway: Magway is an all-electric, zero emissions, low-footprint, high-capacity delivery system.
Simon Himmens-Warrick
Co-Founder & Product Manager of Historic Futures
Simon co-founded Historic Futures and has been working on the development of technology to enable improved data flow in value-chains for well over a decade. During that time he has travelled to those parts of the world where things actually get made today, to understand the real-life challenges of delivering technology solutions that fit with how people work.
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About Historic Futures: Historic Futures Limited are recognised experts in supply-chain traceability with world leading technologies and consulting expertise.
Simon Baker
Co-Founder & CTO of Versed AI
Simon is a post-doc from the University of Cambridge specialising on AI and Natural Language Processing (NLP). He is also an Enterprise Fellow of the Royal Academy of Engineering and has a PhD (Cantab) in Computer Science.
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About CUTEC, Versed AI: Versed AI helps companies to monitor, manage, and mitigate supply chain risks and identify constituents of their supply chains.
Jim Comerford
Co-Founder, Board Member & Chief Technology Officer of Traceall Global
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About Traceall Global: Traceall Global Limited operate and trade on an international scale, delivering state of the art web data management solutions for tracking.
Paul Barker
Founder and CTO of Claritum
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About Claritum: Our cloud based spend management platform helps companies gain visibility and control of expenditure
Tersha Willis
Co-Founder & CEO of terrible*
Tersha is a Goldsmiths College graduate with a background in Financial Services, Private Equity, and Fashion. She’s been named on the AIM AltPower 100 Music List and has talked at BBC introducing Live, MIL and AIM Connected. She has been featured on the BBC and C4 as well as in Wallpaper Magazine, Vox and MusicAlly for her progressive views on Merchandise and her uniquely artist-focused work. She is also a finalist in the Creative Industries Entrepreneur of Year in The Great British Entrepreneur Awards, 2019.
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About terrible*: Music Merchandise, Tech, Analytics, Marketplace, Supply Chain
Benjamin Levi
Founder of Lagodel
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About Lagodel: Lagodel is a mobile app built for the Lagos market.