Best Startup
At Best Startup UK we track over 130,000 UK startups and over 500,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top United Kingdom based VP’ operating in the E-Commerce space. If you think a VP’ is missing from this list, feel free to contact our editor on editor@beststartup.co.uk.
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Companies House UK, Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.
Maor Fishman
Deputy General Counsel, VP Data Protection of Checkout.com
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About Checkout.com: Checkout.com is a global payments solution provider on a mission to enable businesses and their communities to thrive in the digital economy
Marc White
SVP Information Security of Checkout.com
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About Checkout.com, CR7 Services: Checkout.com is a global payments solution provider on a mission to enable businesses and their communities to thrive in the digital economy
Daniel Heaf
VP Nike Direct of Nike
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About Nike: Nike designs, develops, and markets footwear, apparel, equipment, and accessory products.
Paulo Ferreira
VP of Engineering of Trouva
Paulo Ferreira is the VP of Engineering at Trouva.
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About Trouva: Trouva, the online destination for unique products from the best curators around the world
Kevin Lee
VP, Chief Product Officer of eBay
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About eBay: eBay is an online marketplace that connects a global network of buyers and sellers.
Susannah Clark
VP Communications, Global of Farfetch
Susannah is Communications Partner at EQT Ventures. Susannah works with portfolio companies to define their communications strategies, and helps them with storytelling and PR strategies. Before she joined EQT Ventures, Susannah was VP Communications globally for King Digital Entertainment, makers of the hit game franchise,Candy Crush. In this role, she ran corporate communications (helping the company IPO on the NYSE, and later with its acquisition by Activision Blizzard), consumer PR and internal communications around the world. Previously, Susannah has worked in communications and PR for companies including MoneySuperMarket, Apple, Microsoft, T-Mobile, Match.com and Motorola both in the UK and Australia. She has a Bachelor of Arts from University of Sydney. Susannah has a strong personal interest and involvement in the not-for-profit sector. She is the Chair of the Next Generation Committee for the UK youth charity, Leap Confronting Conflict, and a Trustee of the PTEN Research Foundation.
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About Farfetch: Farfetch is an online luxury fashion retail platform.
Sara Wood
Global VP Product Management of Farfetch
At Farfetch, Sara oversees all Global Consumer Products. Her team works across product management, design, and analytics in all Farfetch markets. Sara sits on the Farfetch Executive Board and is a member of the Strategy Committee. Sara joined Farfetch in October 2017 and is responsible for strategy and development of all consumer-centric products including; marketplace, platform, ecommerce, mobile, marketing, personalization, payments, loyalty, and inspiration. Sara’s experience prior to Farfetch spans 20 years as a product leader at the intersection of content, community, and technology as well as being an Early-stage Startup Advisor.
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About Farfetch, Salon Media Group: Farfetch is an online luxury fashion retail platform.
Kelly Kowal
Executive Vice President, Farfetch Platform Solutions (FPS) of Farfetch
As Managing Director of Farfetch Black & White, Kelly’s role is focused on leading her team to build revolutionary multi-channel e-commerce solutions and operating e-commerce sites for luxury brands and retailers. Kelly sits on the Farfetch Executive Board. Kelly joined Farfetch in 2010 to build and lead all digital marketing initiatives including customer acquisition, retention and engagement. Within her time at Farfetch, she also led the international growth and development strategy, overseeing expansion and localisation for all markets. Kelly’s background is in internet marketing and e-commerce, with her experience spanning over 15 years.
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About Farfetch: Farfetch is an online luxury fashion retail platform.
Sandrine Deveaux
Executive Vice President, Store of the Future of Farfetch
Sandrine is at the helm of Farfetch’s retail innovation vision ‘Store of the Future’ and is responsible for developing, executing and rolling out new, in-store technologies across Farfetch’s community of retail partners. Under Deveaux’s leadership, her team are focused on developing a pioneering mix of technology that will shape the retail experience of the future. Deveaux’s marketing, omni-channel and e-commerce expertise was honed in her previous roles at Harvey Nichols as multi-channel director and director of marketing and e-commerce at Matchesfashion.com. Sandrine also previously held roles at AOL and Bloomberg Media. Deveaux graduated from French business school ISC and holds a master’s degree in technology from ESSEC.
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About Farfetch: Farfetch is an online luxury fashion retail platform.
James Maynard
General Counsel & SVP Group Legal of Farfetch
At Farfetch James is responsible for the management and service delivery of the Farfetch Legal & Company Secretariat team. James sits on the Farfetch Executive Board, is a member of the Strategy Committee and Co-Chair of the Risk Group. James has ultimate responsibility for corporate execution of all M&A activity, large scale commercial agreements, IP and brand protection and enforcement, compliance (including data protection and anti-trust), contentious employee matters, material litigation and managing the Farfetch Group’s legal and compliance risk. Prior to joining Farfetch in 2014, for almost a decade James worked as legal counsel to various online technology companies, having spent his formative professional life as a corporate M&A lawyer in a City firm.
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About Farfetch: Farfetch is an online luxury fashion retail platform.
Duane Orridge
VP Sales of Gelato
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About Gelato, Gelato: Gelato is a printing platform that offers customized print products for global e-commerce sellers.
Matt Hiscock
VP of Harry’s
Matt Hiscock is General Manager UK of Harry’s Inc., a company that manufactures and sells razor blades and grooming products to brands and consumers all over the world. Harry’s was founded in 2013 in the United States with its headquarters in New York City, Eisfeld, Germany and London, England. Matt joined Harry’s in 2016 and lead the brands launch into the UK market in June 2017. Formerly, Matt was Marketing Director for British clothing retailer, Boden, running all global commercial activity across eight dedicated markets. He spent seven years at leading online fashion store, ASOS, where he had multiple roles, most notably as Head of Operations overseeing international markets, web production, CX and visual merchandising. Previous to ASOS he worked at British multinational retailer Marks & Spencer for eleven years where he managed the Middle East and Central EU franchise businesses before joining French Connection, a UK-based global fashion and homeware label. Matt currently lives in Brighton with his fiancé, Emma, and two daughters.
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About Harry’s: Harry is a developer of an online platform used to sell shaving equipment and accessories for men.
Rob Minns
Sales VP of Metapack
Rob is Sales and Business Development Director in the UK. He is responsible for the UK Sales, European Pre-Sales, European Implementation, Carrier relationship management teams within the business. Rob has over 25 years of experience in B2C and Supply Chain services. Prior to joining MetaPack, Rob was Sales Director at GXS, the world’s largest Business to Business eCommerce Service Provider. Rob aided the strategic development of most of the major supply chains in Europe.
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About Metapack: Metapack provides delivery management solutions that enable online retailers to increase user engagement and sales conversions.
Steve Allen
VP New Business Sales of Metapack
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About Metapack: Metapack provides delivery management solutions that enable online retailers to increase user engagement and sales conversions.
Iain McNeill
VP Digital Product of Gousto
Iain McNeill serves as vice president of digital product at Gousto.
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About Gousto: Gousto is an online meal-kit manufacturer and retailer, using AI and automation to provide extensive choice and personalisation.
Charles Whitehead
VP of Operations of Gousto
Charles Whitehead serves as vice president of operations at Gousto.
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About Gousto: Gousto is an online meal-kit manufacturer and retailer, using AI and automation to provide extensive choice and personalisation.
Neerav Shah
VP EMEA of commercetools
Neerav Shah has more than 20 years’ experience in complex, high-value enterprise sales across a range of technologies, including next-generation commerce solutions, big data, data and application integration, api management, social media and online community management platforms, mobile and fixed line device management systems, and network and systems management solutions. He has proven experience helping companies quickly scale in EMEA by building and growing high-performing sales and channel teams which surpass expectations and achieve above industry customer retention rates. Currently Mr Shah is the Vice President of EMEA for commercetools, the global leader in next-generation commerce software. Prior to commercetools, Mr. Shah was the Vice President of EMEA for SnapLogic, the leader in data, application, API integration and iPaaS. Previously, Mr Shah held sales management and consulting positions at Lithium Technologies, Alcatel-Lucent Motive, KPMG, and IBM Tivoli Systems. Mr. Shah has an extensive network of telecoms, financial services, retail, utilities, hi-tech and media contacts across Europe, Middle East, Africa and the United States. Mr. Shah holds a BSc in Computer Science from City University London.
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About commercetools: commercetools is an enterprise commerce company providing modern cloud-native API-lead offerings.
David Hawkings
Vice President EMEA & Global Planning & Optimisation Practice of OLR
David Hawkings is the SVP EMEA at Antuit.
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About Antuit, OLR: OLR is retail industry experience to safely take our clients into an empowered commerce world.
Kevin Taylor
VP Communications of Ensygnia
Kevin is a highly experienced PR consultant with an impressive track record of success. Skilled in company positioning and messaging he is an accomplished writer and widely respected commentator on PR issues. Well connected, with wireless technology and telecommunications a particular area of specialisation, Kevin is a valued member of the sales and marketing team.
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About Ensygnia, Jargon PR, Robertson Taylor PR: Ensygnia delivers integration Platform as a Service for large payment companies and corporations deploying omnichannel solutions
Ignacio González-Páramo
Vice President, Global Compliance & Regulatory Affairs of Payvision
Ignacio González-Páramo is Vice President for Global Compliance and Regulatory Affairs at Payvision and Acapture. In this role, Ignacio is in charge of corporate compliance with applicable legislation and acts as point of interaction with authorities and regulators. He also takes care of external engagement and public affairs on behalf of Payvision and Acapture as Payment Institutions. Currently, Ignacio represents both companies before the European Payment Institutions Federation (EPIF), where he sits on the Board and the Technical Committee. Ignacio is a long-standing professional with a legal background and extensive experience in the payments industry. Prior to joining Payvision, he worked at ServiRed, S.A., the major domestic payments scheme in Spain, in various capacities, most recently as Head of Rules and Compliance. Ignacio holds a Bachelor of Laws (LLB) from Universidad Pontificia Comillas (ICAI-ICADE), Madrid, and a Master’s degree in e-commerce and IT from Universidad Carlos III, Madrid. Ignacio is often a speaker and panellist in industry events and is also a contributor on the blogs of Payvision and the Cross-Border Ecommerce Community, providing readers with insights on how to face regulatory challenges and compliance-related issues.
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About Payvision: Payvision, an independent payment solutions provider specializing in global card processing for the ecommerce market,
Samuel Heather
VP, Chief Technology Officer of KodyPay
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About KodyPay: Revolutionising in-person payments to grow your business with a trustworthy and innovative solution.
Ben Tatton-Brown
VP, Agency EMEA & Global Indirect Channels of Criteo
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About Criteo: Criteo is a global technology company that serves personalized online display advertisements to consumers on behalf of e-commerce companies.
Ingmar Zach
SVP, Product of Criteo
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About Criteo: Criteo is a global technology company that serves personalized online display advertisements to consumers on behalf of e-commerce companies.
Jennifer Yorke
VP of Customer Success of Ometria
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About Ometria: Ometria is a customer data and marketing platform that helps retailers increase CRM revenue by sending personalized marketing messages.
Michael Patterson
SVP of Sales, Europe, Middle East and Africa of DynamicAction
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About DynamicAction: DynamicAction is an analytics solution designed specifically for eCommerce, store, and omnichannel retail teams.
Michael Patterson
SVP of Sales, Europe, Middle East and Africa of DynamicAction
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About DynamicAction: DynamicAction is an analytics solution designed specifically for eCommerce, store, and omnichannel retail teams.
Stuart Pick
VP of Sales of Brightpearl
Stuart leads the UK sales team, responsible for onboarding new customers, supporting and growing Brightpearl’s network of channel partners, and the provision of new and additional services to existing clients. Stuart has worked in cloud technology since 2005, split between vendors such as intY and Oracle, and managed services organisations such as Specialist Computer Centres. Since joining Brightpearl in 2011, Stuart was initially responsible for new business sales supporting both the UK and US, and now acts as VP Sales in the UK. Stuart enjoys meeting new and existing clients and partners, and can often be found supporting and speaking at local ecommerce events.
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About Brightpearl: Brightpearl is the omnichannel retail management system that puts your orders, inventory, financials, POS and CRM in one place.
Anthony Payne
VP of Global Marketing of Brightpearl
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About Brightpearl: Brightpearl is the omnichannel retail management system that puts your orders, inventory, financials, POS and CRM in one place.
Sara Vincent
SVP of Publisher Development of JustPremium
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About JustPremium: The World’s most innovative Rich Media Marketplace – We bring creativity to digital advertising
Jean-Christophe Gombeaud
Senior Vice President Marketing of Connexity
Jean-Christophe Gombeaud is Senior Director, EMEA B2B Marketing Director for Yahoo. He has 20 years of experience in Marketing for the Media and Tech Industries both on the Sales and Publishing sides. Before joining Yahoo in 2009 he worked for magazine publishers in France: Marketing Director for Groupe Express Roularta (leading publishers for news, business and lifestyles magazines in France), Marketing Director for the women magazines division of Emap France (Women magazines), Marketing and Research for Groupe Expansion (Business magazines).
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About Connexity, Skimlinks: Connexity is a digital advertising company that works with merchants to determine which product offerings to put on publishers’ websites.
Olivier Kerckhove
VP / Founder of Storm5
Olivier Kerckhove is the VP and Founder at Storm5.
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About Storm5: Storm5 are global RetailTech recruitment experts, connecting organizations with the talent to drive their mission.
Marion Feldhofer
SVP Corporate Partnerships of Green Man Gaming
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About Green Man Gaming: Green Man Gaming is a global pure play e-commerce and technology business in the video games industry.
Julian Eccles
VP PR & Communications of Travelport International
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About Travelport International: Travelport Limited provides business services, as well as transaction processing solutions and data to companies operating in the travel.
Rebecca Goudman-Peachey
Vice President and Head of Risk of OSMM
Rebecca has special expertise in the online payment market having had many years of experience, working with leading Merchant Acquiring Banks and IPSPs. Rebecca is also responsible for spearheading OSMM’s branding and go-to-market strategy with a large knowledge of the card payments, business operations, systems management, issuing/acquiring operational set-ups and migrations, and project and supplier management. Rebecca serves as the Company’s Compliance (MLRO) Officer and is registered with the UK Financial Conduct Authority as an individual responsible for the management of Onestopmoneymanager Ltd. Rebecca holds a Master of Laws in International Finance and Banking Law, Bachelor of Laws and is currently undergoing a PhD regarding the regulatory environment of merchant acquiring.
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About OSMM: OSMM is an innovative e-commerce acquirer whom understand the needs and desires of merchants.
Roger Vidal
Vice President Of Engineering, Inventory Software Solutions of Cox Automotive
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About Cox Automotive: Cox Automotive is a digital marketing, software, e-commerce for consumers, manufacturers and the overall automotive ecosystem worldwide.
Dan Atkinson
VP People & Talent of onefinestay
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About onefinestay: Onefinestay give people a new way to experience a place staying in the finest homes in their favorite cities.
James Bullock
Senior Vice President & General Manager of Tacit Knowledge
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About Tacit Knowledge, Tacit Knowledge: Tacit Knowledge is a Silicon Valley-based digital commerce consultancy that develops enterprise software to address extensive data problems.
Helga Alvarez
Co-Founder & VP Engineering of Leaf
Helga Alvarez is the Co-Founder & VP Engineering at Leaf Grow.
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About Leaf: Leaf, previously Leaf Grow, is a tech company that provides end-to-end performance marketing services for ambitious eCommerce businesses.
Ivan Kotorov
VP Enterprise Accounts of VendorMach
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About VendorMach: Big data analytics platform for ecommerce supplier planning and accounts payable (AP) reconciliations, reducing fraud, error and costs.
Dan Benhardus
SVP/CFO of Haynes Group
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About Haynes Group: Haynes Group Provides online sales of car manuals and automotive related sites.
Drew Smith
VP Product Strategy of Volo
Drew joined Volo in June 2015 and leads product vision and direction at Volo. Drew started his time at Volo as part of the sales team, originally working as a Sales Consultant and then a Senior Consultant. He is passionate about the retail industry and the ever-evolving consumer world. Drew’s main driver at Volo is to ensure that we build value-first technology which enables our customers to be successful.
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About Volo: Volo is an ecommerce business.
Fiona Abrams
VP Customer Service & Communications of Brayola
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About Brayola: The World’s Smartest Personal Bra Shopper.
Michael Hazelden
SVP Product Strategy of OrderDynamics
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About OrderDynamics: Tecsys OrderDynamics is the leading distributed order management solution for mid-market retailers
Johnny Hammond
VP of BuyerPrice Inc.
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About BuyerPrice Inc.: BuyerPrice is a revolutionary new way to buy your home for less.
Amal Gul
VP, Product and Implementations of PowaWeb
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About PowaWeb: PowaWeb is an enterprise class, feature rich, Software as a Service ecommerce platform built with international scale in mind.
Stefan Carrington
VP, Customer Success of PowaWeb
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About PowaWeb: PowaWeb is an enterprise class, feature rich, Software as a Service ecommerce platform built with international scale in mind.
Mao Yingying
Vice President of Aixuedai
Partner, graduated from Zhejiang University MBA, Germany Technische Hochschule Nürnberg MBA. Former president of Shenzhen Qifei Technology Co., Ltd. and vice president of Hangzhou subsidiary, representative of ISO9000 management. Depth participation in organizational optimization and process reengineering, the creation of subsidiaries and national business management, 5 years to complete full-time rapid promotion.
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About Aixuedai: Aixuedai is an online payment platform that allows students to buy items using monthly installment plans.
Richard Sheppard
Vice President of Sales of Oblix
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About Oblix: Oblix develops identity-based security and provides web access management solutions for e-commerce networks.
Elisabete Orfao
Senior Vice President of Ardent Advisors
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About Ardent Advisors: Strategic corporate finance advice in the e-commerce and digital technology market.
Magaly Jaquard
VP International Sales of Headoo
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About Headoo: Headoo is a Visual Marketing technology that helps brands create and maintain a personal connection with all of their customers.
Magaly Jaquard
VP International Sales of Headoo
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About Headoo: Headoo is a Visual Marketing technology that helps brands create and maintain a personal connection with all of their customers.
