Spotlight on UK-Based B2B Startup Innovations in England’s Marketplaces

January 19, 2024

With the beginning of a new decade, the B2B industry in the United Kingdom has observed the emergence of innovative startups that are ushering in unique solutions and services. From AI-powered Cybersecurity to creating practical HRIS software for remote teams, companies that started working in 2020 or later have been shifting the paradigm of the B2B landscape. All of these fresh contenders are based in England, with most operating from London, known for its thriving startup scene. Here’s a rundown of some of these exciting companies that form part of the new wave of UK startups.

Humaans


Humaans is a London based HRIS employee management software provider, found by Giovanni Luperti and Karolis Narkevicius. The software streamlines people operations by enabling companies to keep a central hub of employee data and create a customizable HR stack, leading to simplified processes like onboarding, offboarding, promotions and compensation management, among others. It’s effectively reforming HR structures for remote teams. You can follow their journey on Twitter and LinkedIn.

NextRetreat


Tank on the hassles of organising team travel with NextRetreat. Located in London and founded by Martin Studencan, the company ensures easy research, booking and on-site logistics management for team travel organisers, backed by expert customer support. Connect with NextRetreat on Twitter, Facebook, and LinkedIn.

Bondaval


Fintech startup Bondaval, founded in London by Sam Damoussi and Tom Powell, is modernising B2B credit security. Their digital platform facilitates real-time issuance, amendment and renewal of secured credit. Follow them on Twitter and LinkedIn.

Soveren


Soveren, developed in partnership with innovative CISOs in the US and Europe, offers data control and protection solutions for modern security teams through the automated discovery and classification of data and enforcing security and compliance policies. This London-based startup, founded by Andrew Zhulin, Dima Zhulin, and Peter Fedchenkov, is supported by the founders/CEOs of successful companies like Datadog, Slack and MuleSoft. Connect with them on LinkedIn.

CM Ventures


Venture capital firm, CM Ventures specialises in investments in B2B and B2C markets. Founded by Nikolay Dyachkov and Vagan Khranyan, this London-based firm is helping to shape the future of the startup ecosystem. You can follow their journey on LinkedIn.

SalesDRIIVN


SalesDRIIVN is a London-based startup operating in the Business Intelligence sector. Enhancing the sales operations for businesses, you can connect with them on Facebook and LinkedIn.

Booked It


Booked It is an online booking management software provider. The startup is focused on helping businesses in the leisure, hospitality, and entertainment industry and can be followed on Twitter, Facebook and LinkedIn.

Osinto


Operating in the Business Intelligence sector, Osinto integrates Analytics, AI, lead generation and more, providing comprehensive intelligence solutions. Founded by Charles Osborne, connect with them on Twitter and LinkedIn.

ProsperUs


ProsperUs is revolutionising digital assets exchange with fortified peer-to-peer solutions. Be it currency, loyalty points, or real estate, their platform enables partners to perform secure and frictionless exchanges. Connect with ProsperUs on Twitter, Facebook, and LinkedIn.

EcardForest


Created by Dayana Doncheva, EcardForest aims to bridge distances with their online group ecards. Providing an eco-friendly solution to express your wishes, they curate handmade ecards for various occasions. Follow them on LinkedIn.

SenseCheck


Offering a unique approach to enhance your marketing success, SenseCheck has created a platform for SMEs to provide and receive unbiased second opinions by tapping into the wisdom of a network of seasoned executives, thereby enhancing marketing performance and avoiding costly mistakes. Connect with SenseCheck on Twitter, Facebook and LinkedIn.

All these startups, propelled by their innovative solutions and commitment, are certainly making their mark in the UK’s business landscape. As they navigate the challenges of starting and scaling a business amidst the dynamic economic scenario, their journey is an inspiration for aspiring entrepreneurs and a testament to the entrepreneurial spirit of the UK’s B2B sector.

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