Best Startup
For this edition of our series spotlighting innovative UK start-ups, we’re focusing on London-based cosmetic companies that were founded in 2020 or later. The cosmetics industry is a billion-dollar market worldwide, fuelled by consumer interest in personal grooming, wellness and sustainable practices. Within this thriving market, new-gen businesses are aligning their products and services with evolving consumer trends and technological advancements, bringing freshness and diversity to the sector. Here are some of the outstanding start-ups that have been making waves in the UK cosmetics industry recently.
Underpinning these start-ups is a strong commitment to sustainability, wellness, and inclusivity. It’s not just about looking good anymore, it’s about feeling good and doing good as well. These companies are conscious of the environmental implications of their production processes and are curating products that are healthy, accommodating diverse tastes and needs.
From sustainable deodorant brands like Fussy, AI-driven beauty markets like Yuty, to companies like Clear using technology to disrupt the skincare industry, these companies echo the evolution of the cosmetics industry and the shifting interests of modern consumers. Let’s delve deep into these companies to understand their uniqueness.
Fussy
Fussy is a London-based cosmetics start-up specializing in sustainable personal care products. Established by Eddie Fisher and Matthew Kennedy, Fussy creates deodorants that are both environmentally friendly and effective. Their sustainable products are housed in durable, plastic-free casings that are designed to last a lifetime. You can follow their journey on Facebook and Twitter.
Yuty
Yuty is an innovative beauty marketplace that utilizes Artificial Intelligence to assist customers in finding the right product based on their personal skin and haircare needs. Founded by Simi Lindgren, Yuty is dedicated to helping shoppers discover personal care products suitable for their genetics, lifestyle, and environmental conditions. Stay updated with Yuty’s latest announcements on their LinkedIn page and Facebook page.
HIGHR Collective
Based in London, HIGHR Collective is a conscious beauty company focused on combating climate change through the production of sustainable lip products. Follow them on LinkedIn, Facebook, and Twitter to learn more about their eco-friendly operations.
Wing it Cosmetics
Wing it Cosmetics, founded by Rajdeep Gahir, is a start-up offering a range of cosmetics products to consumers. You can learn more about their products and initiatives by visiting their LinkedIn page.
Curate Beauty
Curate Beauty is a London-based cosmetics company that is driven to offer high-quality beauty products. Stay informed about their latest offerings through their social media accounts on LinkedIn and Facebook.
Beauty by Holition
Co-founded by Jonathan Chippindale, Katsiaryna Matusevich, and Russell Freeman, Beauty by Holition is revolutionizing the way consumers experience beauty and skincare products through Augmented Reality and Artificial Intelligence. They have engineered virtual try-on solutions that have changed the shopping experience of the modern customer. Keep up with their developments through their Facebook page.
A LA LUNE Limited
A LA LUNE Limited is a London-based cosmetics start-up. You can explore their product range and updates on their LinkedIn page and Facebook page.
Hoohaa
Hoohaa, established in 2020, is an e-commerce platform dedicated to introducing consumers to niche perfumes that would otherwise go unnoticed. Discover more about their unique offerings on their LinkedIn page and Facebook Page.
Clear
Founded by Ahana Banerjee, Clear uses data and technology to challenge conventional practices in the skincare industry. You can explore more about Clear’s innovative work on their Facebook and LinkedIn pages.
Humanery
Established by Sid Baveja, Humānery is an elegantly curated online platform that focuses on men’s self-care and grooming, offering high-quality products, purchase guidance, and self-care education. Learn more about their inclusive platform and men’s self-care products on LinkedIn, Facebook, and Twitter.
Noted. Aromas
Last on our list is Noted. Aromas, another London-based startup in the cosmetics industry. The company emphasizes natural, high-quality cosmetics for their consumers.
In conclusion, these London-based cosmetic startups, all created in 2020 or later, are not only riding the wave of the industry’s growth but are also instrumental in shaping its future directions. By leveraging technology, sustainability, and inclusivity, these startups represent the intersection of innovation and diversity in the cosmetics industry.
