Best Startup
Digital insurer Getsafe and prominent price comparison site comparethemarket.com enter a partnership that aims to offer better value and flexible insurance policies to millions of UK consumers.
Getsafe started out in 2015 with a clear vision from co-founders Christian Wiens and Marius Simon: to make insurance digital, simple, and flexible With 53 million US dollars in funding, Getsafe is one of Europe’s top 10 funded B2C insurance startups, serving 175,000+ customers in Germany and the UK. The company offers a mobile-first approach, empowering its customers to purchase and manage insurance policies as well as filing claims on their smartphones – 24/7.
Christian Wiens, founder and CEO of Getsafe, states: “Getsafe is experiencing continuous growth – something the partnership with Compare The Market will drive even further. We are determined to make digital, app-based insurance the standard throughout Europe in the coming years, and this partnership puts us on the right track.”
comparethemarket.com is a leading UK price comparison site, often associated with its creative and much-loved advertising that features anthropomorphic meerkats. The company helps millions of Brits find the best insurance deals every year. The new Getsafe partnership enables comparethemarket.com to offer its customers a fully digital and flexible insurance experience, which will resonate with the next generation of insurance customers
The new collaboration is a huge milestone for Getsafe who can now reach a wider audience with its app-based insurance proposition, and comparethemarket.com can offer its users a different type of interaction with insurance that is designed for the modern consumer.
Getsafe recently conducted a YouGov survey on British attitudes towards contents insurance. The results show that 25 percent of respondents did not have contents insurance, with around a third claiming it is too expensive. Despite this belief, contents insurance is often incredibly cheap and accessible for all. Getsafe has now set its sights on convincing a new generation of customers – and transforming these customers into fans with a less stressful, transparent insurance experience.
About Getsafe
Getsafe is a digital insurance company creating a better insurance experience for everyone that is easy, flexible, and enjoyable. With its strong technological backbone, the company offers liability, contents and car insurance in Germany and contents insurance in the UK. Getsafe replaces complexity and manual paperwork with smart bots and automation, allowing customers to file claims or change their coverage in real time with just a few clicks.
Since launching in 2018 in Germany, Getsafe has expanded to the UK and is now looking into further European markets. The company is headquartered in Heidelberg, Germany, with a satellite office in London, and employs more than 120 people. It is one of Europe’s top 10 funded B2C insurtechs, serving over 175,000 customers.
