Emerging London-Based Beauty Startups Revolutionising the UK Industry

January 25, 2024

The beauty industry in the UK has been revolutionised by the emergence of innovative startups, many of which commenced around or after 2020. These startups, operating out of London and largely in response to changing customer needs and technology advancements, provide a wide array of services, from booking platforms for beauty professionals to AI-based skincare analyses. Here are some of the startups shaping the face of the beauty industry.

First off, we have Glambook, a global beauty tech enterprise co-founded by Alex Tomchenko. Captivating the beauty, IT, SaaS and wellness sectors all at once, Glambook offers a platform for self-employed beauty professionals to build their clientele and manage bookings. You can connect with them on their Facebook and LinkedIn pages.


From SaaS, we then delve into the online fashion space with Tamanna. While information about its founders is scarce, the online multi-brand mode market they’re building delivers organised, top-quality content while giving access to premium consumer groups through an effective delivery model. Tamanna is active on Facebook and LinkedIn.


Skinora, an AI-based online skin analysis tool, integrates machine learning, AI, and real doctors’ opinions to give uncannily accurate skincare recommendations. Dr Anna Puri, who played a key role in founding Skinora, and her team are pushing the boundaries of AI in the beauty and wellness industry. You can follow them on Facebook and LinkedIn.


Moving on, Curate Beauty is a beauty, consumer goods and cosmetics company active in the home décor industry. Although details about the founders and the startup’s description are largely unknown, you can still reach out to them on their Facebook and LinkedIn pages.

Curate Beauty

Another innovative startup is Beauty by Holition. In a collaboration between Jonathan Chippindale, Katsiaryna Matusevich, and Russell Freeman, this company is pioneering the use of Augmented Reality and Artificial Intelligence for virtual try-on solutions in the colour cosmetics and skincare industries. You can check out their Facebook and LinkedIn profiles for more.

Beauty by Holition

Glaize, developed by Gina Farran, is a D2C brand that revolutionises women’s nail care using computer vision and e-commerce. By offering made-to-measure gels, Glaize promises a personalised, dedicated service to every client. Reach out to them on Facebook and LinkedIn.


Ruka, started by Varaidzo Tendai Moyo, is unifying Black women to a global scale with a focus on their hair. They have a strong presence on Instagram, and are also accessible through LinkedIn.


Next up, My Rev, established by Jason Iliffe and Nicola Gunby, provides a beauty app where consumers can browse and book beauty professionals instantly. Their Instagram (@myrev) is particularly engaging, and you can also follow them on LinkedIn.

My Rev

ub hair, founded by Zina Alfa, connects hairstylists and barbers to clients based on hair texture and the required services. It’s a beauty-tech startup offering an AI mobile marketplace app which helps users find the highest-rated stylist or barber personalised to their hair type and desired style. You can follow them on Facebook, Twitter and LinkedIn.

ub hair

Social beauty and wellness marketplace ChicChic, founded by Liutauras Mazonas, is unifying beauty professionals and enthusiasts on a single platform. With its headquarters in London, you can connect with ChicChic on Facebook, Twitter, and LinkedIn.


Lastly is the app-based startup Qwork Barbers ltd. This company uses technology to streamline appointment management for barbers, ensuring a steady flow of customers. Although there isn’t much information about the founders currently available, more on their application can be found on their website.

Qwork Barbers ltd

In a nutshell, these startups have come a long way since their inception, and yet this is just the beginning. Watch this space to see how these innovative companies will move to further revolutionise the UK beauty industry in the years to come.

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