Mark Anderson
The fashion industry has seen a significant shift in the last couple of years, with start-ups leading the way in pushing boundaries and bringing forth innovative ideas that align with the changing tides. A new wave of fashion start-ups emerged within the last couple of years, particularly within London, UK. These start-ups, all created in 2020 or later, offer unique solutions from digital fashion to carbon neutrality and sustainability.
From digital fashion labels and blockchain-backed online fashion marketplaces to eco-conscious footwear brands and carbon-neutral production platforms, these start-ups are revolutionizing how fashion is created, consumed, and perceived. Here, we highlight these trailblazing start-ups, their unique offerings, and the impact they are making in the fashion industry.
Whether you’re an industry insider, a fashion enthusiast, a potential investor, or simply someone interested in innovative businesses, take a moment to discover these burgeoning fashion start-ups hailing from the heart of the UK.
RSTLSS
Based in London, RSTLSS is a digital fashion label, enabling creators to design and sell multiverse fashion through a fun, gamified experience. This innovative platform thrives on blockchain technology, marrying fashion with the digital realm and transforming how we express our identity through what we wear.
SKNUPS
SKNUPS is a platform where gamers, crypto enthusiasts, and fashion lovers can upgrade their digital appearance. Launched in London, the start-up offers a unique space where the worlds of gaming, cryptocurrency, and fashion intersect, opening up a thrilling avenue for the future of fashion.
Kavida.ai
Kavida.ai, while not strictly a fashion brand, is a start-up in the supply chain management sector, with co-founders Anam Rahman and Sumit Sinha at the helm. Their Fulfilment Management System (FMS) aids procurement teams, thereby ensuring timely deliveries and mitigating potential risks, thus revolutionizing the backend of the fashion world.
Stone Rolla
Based in London and Los Angeles, Stone Rolla is more than just a fashion brand. It boasts an interest in numerous industry sectors, including music, films, and fashion, thriving on its core vision of nurturing new talent in an artist-friendly environment.
inFocus
Founded by Emelie Gintzburger Åkerbrant, inFocus offers an innovative solution to carbon emissions in the fashion industry by enabling carbon-neutral or climate-positive productions for photos, films, events, and fashion shows. The platform is user-friendly and industry-specific, which means anyone can partake in reducing carbon emissions.
Vivaia
With a firm commitment to creating attractive, yet environment-friendly footwear and clothing, London-based start-up Vivaia strives to make a positive impression on the world and its people with sustainably fashioned luxury goods.
The Dematerialised
The Dematerialised is looking to disrupt traditional fashion business models by using digital fashion assets to challenge production, consumption, and ownership norms in the industry. Their web3 marketplace for authenticated virtual goods is transformative and signals the new era of digital fashion.
Saint and Sofia
Saint and Sofia, a brainchild of Dessislava Bell, is a fashion and accessory brand committed to fair and sustainable practices. Born in London, the brand asserts its dedication to ethical fashion, lending a unique charm to consumer style.
Tamanna
An online fashion market platform created in London, Tamanna is looking to revolutionise the online fashion shopping experience. With a unique end-to-end experience, Tamanna offers a powerful marketing channel and efficient delivery model.
Institute of Digital Fashion
Founded by Cat Taylor and Leanne Elliott-Young, the Institute of Digital Fashion is promoting constructive change in the industry by digitising various fashion aspects. The Institute also specialises in extended reality (XR) and non-fungible tokens (NFTs), thereby paving the path for a diverse and sustainable future in fashion.
OMNES
OMNES is a fashion company geared towards environmental sustainability. By working with Earthly, a climate organisation, the company ensures that all their products are carbon positive, thus carving out a niche within the sustainable fashion space.
In conclusion, these start-ups are paving the way for a sustainable and technology-driven future in the fashion industry. With innovative and unique approaches, these London-based companies are transforming the way we look at fashion. From digitalization to carbon neutrality, a revolution is underway, and these startups are leading the charge, making the fashion industry more forward-thinking and environment-friendly.
