Mark Anderson
The United Kingdom continues to dominate as a focal point for startups in the European tech ecosystem, with an inclination towards B2B-oriented companies. In contrast to Business-to-Consumer (B2C) startups that cater directly to customers, Business-to-Business (B2B) startups provide products and services to other businesses. In this article, we spotlight some of the promising UK-based B2B startups that were established in 2020 or later. These startups, operating across a wide spectrum of sectors alongside fantastic adept founders, are transforming the way businesses operate and solve everyday problems.
For each startup, we will provide a brief overview of the company, its founders, the problem it addresses, and the solution it provides. Whether you’re an investor, fellow entrepreneur on the lookout for inspiration, or just an interested reader, there’s plenty to learn from these innovative startups.
Without further ado, let’s dive into examining these startups that are pushing the boundaries and redefining the B2B space in the UK.
m3ter
Founded by Griffin Parry and John Griffin, m3ter operates from Bermondsey, Essex, and serves as a billing and pricing engine for SaaS companies. m3ter allows its users to intelligently deploy and manage usage-based pricing easily. Not only does it provide seamless integration with existing systems but also ensures the level of security needed by major enterprises. Find more about them on their LinkedIn and follow their updates on Twitter.
Humaans
Co-founded by Giovanni Luperti and Karolis Narkevicius, Humaans is a London-based startup offering HRIS employee management software tailored to remote and distributed teams. The company aims to simplify complex processes such as onboarding, offboarding, and compensation management. Stay in touch with them on LinkedIn and Twitter.
NextRetreat
NextRetreat, founded by Martin Studencan, is pioneering the way teams plan and execute their travel. This London-based startup provides a full package: from finding the right destination, booking venues, to managing logistics. Hear more about their journey on LinkedIn, Twitter, or Facebook.
Animal Alternative Technologies
Based in Cambridge, Animal Alternative Technologies, founded by Clarisse Beurrier and Yash Mishra, is a spin-off from the University of Cambridge focused on creating an ecosystem for scaled cultured meat production. They aim to address several of the world’s significant sustainability and health challenges. Learn more about them on LinkedIn.
Bondaval
Bondaval, co-founded by Sam Damoussi and Tom Powell, is a London-based digital platform for B2B credit security. The company provides an alternative to traditional collateral-based instruments and trade credit insurance. Connect with them on LinkedIn and stay updated with their latest updates on Twitter.
Soveren
Founded by Andrew Zhulin, Dima Zhulin, and Peter Fedchenkov, Soveren is a London-based startup that provides modern security teams with the technology to regain control over sensitive data. The startup’s unique proposition delivers automated data discovery and classification alongside enforced security and compliance policies. Find more about them on their LinkedIn page.
CaboodleAI
Fathered by the Moschetti trio, Andre, Guilherme, and Rafael, CaboodleAI offers services ranging from content automation to directory builders. Based in East Sussex, the startup leverages artificial intelligence and machine learning to deliver a range of self-service solutions. Stay updated with their journey on Twitter, Facebook, or LinkedIn.
CM Ventures
CM Ventures, a venture capital firm co-founded by Nikolay Dyachkov and Vagan Khranyan, provides investments into both B2B and B2C markets. This London-based venture capital firm was founded in 2020. For more information, you can visit their LinkedIn page.
InFynd
Operating from Gateshead, InFynd develops software solutions that serve a vast array of business intelligence and database needs. The company strives to provide businesses with robust and reliable analytics tools necessary to make informed decisions. Up to date details about them can be found on their LinkedIn, Twitter, and Facebook profiles.
&facts
Founded by Sohaib Ahmed, &facts is focused on creating an insights platform to assist growing eCommerce companies make better product decisions. This Birmingham-based startup pulls insights from billions of global consumers. Connect with them on LinkedIn, Twitter, and Facebook.
Think ABM
Lastly, Think ABM is a sales and marketing company based in Covent Garden. This cutting-edge startup uses intent data powered by artificial intelligence to provide potential leads and bring them into its sales pipeline. Follow their journey on their LinkedIn page.
In summary, these startups are making significant strides in their respective sectors in the UK B2B market. The innovative approaches, disruptive technology, and ambitious agendas of these companies prove that the future of B2B is exciting and evermore promising. They highlight why the UK’s startup ecosystem is one of the most vibrant and dynamic in the world.
