Mark Anderson
Each passing year, we witness the rise of brilliant and innovative startups, driven by a shared vision to transform various sectors through the application of groundbreaking technologies. Among these emerging technologies, Augmented Reality (AR) demonstrates significant potential. An increasing number of startups have anchored their businesses in the use of AR to revolutionize industries such as collectibles, software development, sports, and healthcare. In this series, we will focus on these brilliant startups, all based in London, that were established from 2020 onwards.
These startups are not only transforming their respective fields but are collectively shaping the future of technology and business. Their continuous pursuit of innovation is a testament to the expansive, transformative possibilities of Augmented Reality. Let’s dive into these London-based startups and shed light on their contributions to the ever-evolving AR industry.
Through the application of technology and creativity, these startups are unearthing a world where our digital and physical realities seamlessly intertwine, thus, augmenting as much our experiences as our expectations. Without further ado, let’s delve into the world of these startups.
Pinfinity
Pinfinity was born out of an innovative idea to connect fans with their favorite entertainment entities. The company, co-founded by Caleb Paullus, Hannah Arevalo, and Matthew Arevalo, merges the delight present in unboxing collectibles with the excitement of exploring the digital realm. Pinfinity is on Facebook and also on Linkedin.
BALLN
Co-founded by Andrew Hall and David Budden, BALLN stands at the intersection of sports and artificial intelligence. The company owes its establishment to the founders’ shared vision to revolutionize sports science and behavioral science through groundbreaking artificial intelligence breakthroughs. BALLN is on Facebook and also on Linkedin.
PRYNTD.xyz
With a solitary focus on augmenting our interactions with the world, PRYNTD.xyz envisions a future wherein real-world experiences are amplified with digital interactions. Founded by Berne Omolafe, the company utilizes AR to extend our senses beyond the horizon of our physical realities. PRYNTD.xyz is on Linkedin.
NeuroNav, founded by Ali Rezaei Haddad, propounds a singular vision to accentuate surgical proficiency through advanced vision mechanisms. The company has developed a state-of-the-art AR and computer vision-based platform for surgical navigation. This can be considered as a critical healthcare innovation.
Beauty by Holition
Bringing an undeniably fresh wave of innovation in the beauty retail sector, Beauty by Holition creates virtual try-on solutions. The firm, founded by Jonathan Chippindale, Katsiaryna Matusevich, and Russell Freeman, leverages AR technology and artificial intelligence for the color cosmetics and skincare industries.
PhotonLens
Striving to redefine the way we exercise and experience our environment, PhotonLens centers its operations on the production of mixed reality smart glasses. The company, founded by Chris Shi, Lisa Pan, and Yong Liu, is a unique player in the AR hardware landscape, offering a captivating blend of fitness and entertainment.
Zeruxs
Zeruxs provides end-to-end software development solutions focused on transforming business ecosystems using technologies like blockchain and internet of things. While the founders remain anonymous, they’ve made a significant impact across a variety of sectors from education to finance.
TheCLUB.tv
Breaking down barriers between artists and their fans is the main goal of TheCLUB.tv. This venture-backed platform, founded by Udaya Sharma, has shown parts of the artist’s journey that used to be hidden and, that way, favours a closer relationship between artists and their fans.
Kaizan
An AI company that helps clients simplify the management and scaling of their businesses, Kaizan, was founded by Glen Calvert and Pravin Paratey. Using conversation intelligence, it provides information to manage and scale clients as well as guidance on improving these relationships.
YouNeed3D
The leaders in 3D Asset and Infrastructure Visualisation and information representation is YouNeed3D (YN3D). Even though the founders remain anonymous, the company has established a strong reputation thanks to their continuous developments and utilisation of the latest technologies, including photogrammetry.
Visualax
Visualax has reinvented Augmented Reality (AR) for the metaverse by creating Visuverse. Founded by Amith Lankesar, Visuverse integrates music, stories, games, and offers a long-lasting AR experience with user-friendly access to content.
