Mark Anderson
Over the past few years, the UK has emerged as a vibrant hub of entrepreneurial activity in the cosmetics industry. York, in particular, has been an attractive destination for startups, with a surge of innovative companies taking root in the city since 2020. These startups leverage a combination of artistry, science, and technology to create high-quality, trend-setting products that cater to diverse consumer needs and preferences.
As part of our ongoing series on UK startups, we’re highlighting some of the most exciting cosmetics companies that have set up their headquarters in York. These companies not only represent the innovative spirit that pervades the UK’s cosmetics industry but are also a testament to York’s growing reputation as a centre for creative enterprises.
In this feature, we’ll introduce you to the stories, products, and people behind these startups, providing you with a glimpse into the future of the cosmetics industry.
Makeup by Mario
Founded by the illustrious makeup artist, Mario Dedivanovic, Makeup by Mario is all about sophistication and subtle transformations. The startup places strong emphasis on the quality of its products, preferring to use only the finest ingredients in its makeup formulations. Their Facebook page and Linkedin provide further insights into this promising startup.
Womaness️
Womaness️ is an innovative cosmetics company founded by Krzysztof Klimczak, Michelle Jacobs, and Sally Mueller focusing on the needs of menopausal women. With a stated mission to change societal attitudes towards menopause, the company offers a range of modern menopause products. More about their work can be found on their Facebook and Linkedin pages.
Elorea
Elorea is a fascinating new addition to the UK’s fragrance industry, with a brand rooted in Korea’s rich cultural heritage. The startup seamlessly combines cultural traditions with modern aesthetics. Their Facebook and Linkedin pages give a sneak peek into their unique scents.
Neen
Neen, spearheaded by the industry icon Jeanine Lobell, represents a new breed of makeup brand that specifically caters to the tastes of the new generation. The startup is exclusively focused on creating accessible products. Though their Linkedin page, you get to learn more about their passion for reshaping the cosmetics industry.
SWAIR
Carrie Sporer and Meredith Krill launched SWAIR to provide a unique solution for active individuals – a showerless shampoo that leaves no residue and requires no rinsing. Check out their Linkedin for updates on their innovative products.
Izzy Zero Waste Beauty
Founded by Shannon Goldberg-Cruz, Izzy Zero Waste Beauty is breaking new ground in the cosmetics industry with its zero waste products. Visit their Facebook and Linkedin pages for insights into how they are contributing to sustainable beauty solutions.
Beauty Within
Beauty Within believes in nurturing skin health from the inside out. No product descriptions or founder details were given, but perhaps their Facebook page might offer additional information.
Snif
Snif, an online perfume platform co-founded by Bryan Edwards and Phil Riportella, is reinventing the way people buy fragrances. The company launched in 2020 and promotes trying before buying. Visit Snif’s Facebook and Linkedin pages for more information.
Superzero
Superzero, founded by Gurval Caer, is on a mission to offer clean, active-packed, plastic-free formulations. Their Facebook and Linkedin sites provide additional insights into their sustainable approach.
Fiera Cosmetics
Fiera Cosmetics is breaking barriers in the world of beauty, cosmetics, and personal health. To see what Fiera Cosmetics stands for, visit their Facebook and Linkedin pages.
The Beauty Doctrine
The Beauty Doctrine represents the intersection of beauty and business, offering consulting services to the beauty and cosmetics industry. More details are available on their Facebook and Linkedin pages.
While these startups are ramping up the innovation quotient in York-based beauty and cosmetic industry, each one is also a testament to the grit, determination, and vision of its founders. These companies are not only setting a new standard and reshaping the landscape of the cosmetics industry, but also inspiring budding entrepreneurs and innovators in York and beyond.
