Home Decor Innovations: Spotlight on New UK-Based Startup Wonders

January 30, 2024

The United Kingdom has become a hotbed for innovative startups that have managed to mark a significant presence in the domestic and global markets within a short period. A sector that has seen an impressive surge in startup activity in 2020, and since has been the Home Decor industry. From sustainable paints to curated homeware, let’s take a closer look at some of the promising Home Decor startups that have been making waves in the UK.

These startups not only offer unique home decor and furnishing solutions but are also making efforts to redefine the customer experience. They are leveraging digital platforms, providing environmentally friendly solutions, and captivating consumers with their innovative product range. The following are some of the most promising names in the UK Home Decor industry that have emerged since 2020.

All these startups are vastly different, each bringing something unique to customers. Whether it’s sustainable products, or affordable luxury, each company makes a significant impact on the Home Decor market in the UK.


Located in London, COAT is a sustainable paint company co-founded by Rob Green. Being carbon-neutral since its inception, the company is redefining the customer experience of purchasing paint. You can connect with them on their LinkedIn page.


Based in Morden, Dorset, Homebound is making its mark in the Furniture and Home Decor industry. The startup’s insights can be followed on their LinkedIn page or their Facebook page.

Modern Stoves

Operating from Bramhall, Stockport, Modern Stoves offers solutions in Consumer Goods, Home Decor, Home Improvement, Manufacturing, and Retail sectors. Check their Facebook page for updates.

Curate Beauty

Curate Beauty, located in London, is a unique startup operating in the Beauty, Consumer Goods, Cosmetics, and Home Decor domains. Reach them through their LinkedIn page or Facebook page.


MyCanvases, based in Birmingham, specializes in high-quality Wall Canvases, photoprints, wall murals, and wall art posters. You can follow their latest offerings on their Facebook page.


Headquartered in Bristol, city of Bristol, Reevoy is an innovative platform founded by Ankur Khetan and Ishan Dadhich that enables buyers to purchase from South-East Asia with a click. Learn more about them on their LinkedIn page.


Glassette is an online platform based in Weston-super-Mare, North Somerset, curating homeware from independent brands. Connect with them on their LinkedIn page or Facebook page.


Situated in London, Roomix is a DIY platform that assists customers from project inspiration to action with customized solutions. Follow their journey on their LinkedIn page or their Facebook page.

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