Best Startup
At Best Startup UK we track over 130,000 UK startups and over 500,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top London based Founder operating in the Analytics space. If you think a Founder is missing from this list, feel free to contact our editor on editor@beststartup.co.uk.
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Companies House UK, Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.
Dan Rogers
Co-Founder and Chief Product Officer of Peakon
Dan Rogers is the Co-Founder and Chief Product Officer of Peakon.
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About Peakon: Peakon is an employee success platform that improves employee engagement, inclusion, and growth.
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Indu Khemchandani
Founder of Uplatz
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About Uplatz: Uplatz is UK-based leading global training provider with a huge portfolio of courses on cutting-edge technologies, software, cloud and data.
Yasin Sebastian Qureshi
Founder and Head of Strategy of Aqua Digital Rising
Yasin Sebastian Qureshi is the founder and former CEO of Varengold Bank. At the age of 29 he was the youngest person ever in Germany to obtain a license to run an investment bank. He is also the founder and former CEO of The NAGA Group AG www.naga.com as well as the founder of AQUA Digital Rising www.aquarising.com. He is an entrepreneur, investor and film producer born in Germany and based in London. His investments range from finance, to Internet and media.
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About Aqua Digital Rising: Next Generation Alternative-Asset Investment and Analytics Platform – Unlocking Human Value with AI and Big Data
Dhruv Ghulati
Co-Founder and CEO of Factmata
Dhruv holds a Distinction in Computer Science and Machine Learning from University College London, and a 1st Class BSc in Economics from the LSE. He was a product manager and co-founder of two London based machine intelligence startups, and is an Entrepreneur First alum and Forbes 30 Under 30 leader in Technology. He wrote his thesis in cost-sensitive classification and distant supervision for statistical claim detection.
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About Factmata: Factmata is an artificial intelligence company for automated content understanding..
Michele Riccardo Esposito
Co-Founder & CTO of Candu
Michele Riccardo Esposito is a Co-Founder and Chief Technology Officer at Candu.
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About Candu: Candu is a product experience platform for software teams who want to design, refine, and personalize their application’s user interface.
Alastair Moore
Co-Founder & Director of Satalia
Alastair Moore is a UCL PhD computer scientist with 10 years experience in AI/ML, UX design, marketplaces, mobile and early stage tech innovation. He was on the founding team of UCL spin-out Satalia.com and venture backed Wearepopup.com. Alastair Moore activities at UCL include helping create The Mobile Academy and the set up IDEALondon innovation centre at the heart of TechCity with Cisco and DC Thomson. He have been a member of the Special Group for Entrepreneurship for the British Computer Society and have mentored at the Wayra Academy, Springboard Mobile (now Techstars London) & Startupbootcamp IoT.
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About Mishcon de Reya, Royal Academy of Engineering, Satalia, UCL School of Management, We Are Pop Up: Algorithms | Intelligence | Optimization
Daniel Hulme
Co-Founder & CEO of Satalia
Daniel is the CEO of Satalia (NPComplete Ltd) a UCL spin-out that provides AI inspired solutions to solve industries hardest problems. He’s the co-founder of the Advanced Skills Initiative that transitions scientists into industry as data scientists. Daniel has a Masters and Doctorate in AI from UCL, and is Director of UCL’s Business Analytics MSc; applying AI to solve business/social problems. He lectures in Computer Science and Management Science at UCL and PCL. Daniel has Advisory and Executive positions in many companies, he holds an international Kauffman Global Entrepreneur Scholarship and actively promotes entrepreneurship and technology innovation across the globe.
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About Satalia, University College London (UCL): Algorithms | Intelligence | Optimization
Lance Uggla
Founder and CEO of IHS Markit
Lance Uggla is Chairman and CEO of IHS Markit. He served as president from July 2016 to December 2017 and was appointed chief operating officer in October 2017. Prior to the 2016 merger of IHS and Markit that formed IHS Markit, Lance was the chief executive officer of Markit, responsible for leading the company’s strategic development and managing day-to-day operations. He founded Markit in 2003 after spotting an opportunity to bring transparency to the credit default swap market. The company launched the first daily credit default swap pricing service that year. He oversaw Markit’s growth from a startup to a global public company with more than 4,200 employees in 28 offices worldwide, serving more than 3,000 customers. Lance graduated from the Simon Fraser University in Canada with a BBA and holds a Master of Science from the London School of Economics, UK.
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About IHS, IHS Markit: IHS provides information and analysis to support the decision-making process of businesses and governments in regards to various industries.
Sam Jones
Founder of Gener8 Ads
Sam Jones is the Founder of Gener8 Ads.
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About Gener8 Ads: Gener8 enables people to control and earn from their own data.
Vishal Marria
Founder & CEO of Quantexa
Vishal is a globally recognised leader in solving clients’ financial crime and surveillance challenges. He is accomplished at building teams and helping clients to use innovative data analytics for their financial crime challenges. Previously Executive Director at EY, Vishal led major programs at international banks including global Anti Financial Crime technology strategy, data-driven remediation and end to end reviews of strategy and policy. Vishal was instrumental in directing and building the Detica NetReveal business globally and strives to bring together business and IT to address financial crime risks.
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About Quantexa: Quantexa is a global data and analytics software company pioneering Contextual Decision Intelligence.
Daniel McPherson
Co Founder of Logical Glue
Daniel McPherson has founded and successfully exited several companies in the UK and US. He has made about 20 investments and is now also focused on incubating startups. Together with Tom Singh (founder of the New Look chain) Daniel has founded the Launch a start up launch pad, which is building some great companies.
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About Beacon Capital, Logical Glue: Logical Glue is a software company that creates products to analyze data for a business to predict profitable outcomes for a business.
Alex Vratskides
Co-Founder & CEO of Persado
Alex Vratskides is the CEO of Persado, which he co-founded in 2012. Previously, Alex co-founded Upstream in 2001 and served as the company’s CEO between 2004 and 2012. During his tenure, the company grew to become a global leader in mobile marketing, with mobile operator clients in more than 40 countries. Alex was responsible for setting Upstream’s strategic direction and spearheading its international sales expansion and product innovation. Prior to founding Upstream, Alex worked as a management consultant at OC&C/McKenna Group, based out of Boston. He is the first angel investor for Luluvise, where he is also a board member, and serves on the board of advisors of Seyyer. Alex holds a BS in Applied Mathematics from Columbia University and a Masters of Engineering in Operations Research from Cornell University.
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About Persado: Persado Marketing Language Cloud delivers AI-generated language that resonates the most with any audience, segment or individual.
Tugce Bulut
Founder and CEO of Streetbees
Tugce is passionate about the power of data and the positive change it can bring to the world. She is a published author and Master’s graduate from Cambridge, specialising in poverty alleviation and global living standards. Before founding Streetbees, she spent 6 years as a strategy consultant advising technology and consumer companies to accelerate growth in international markets.
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About Streetbees: Streetbees is a human intelligence platform that collects and analyzes offline consumer behavior.
Oliver May
Co-Founder and CCO of Streetbees
Oliver May is a mathematics and data geek who’s found his true calling in the vitality of the mobile tech world. After 5 years at Morgan Stanley as a trader, Oli co-founded and bootstrapped Fairshare, an elegant app designed to transform the shared living experience. He’s passionate about data and geolocation tech, and making the world more accessible with Streetbees. He also hits a mean forehand at table tennis.
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About Streetbees: Streetbees is a human intelligence platform that collects and analyzes offline consumer behavior.
Will Wells
Founder & President of Hummingbird Technologies
Will founded Hummingbird Technologies in January 2016, where the business spent its first year developing Machine Learning algorithms at the Imperial College technology incubator. Prior to this, Will spent 10 years in the Finance and Investment sector. This included M&A and other special advisory roles at Citigroup and Lincoln International, as well as investment management at the successful multi-billion dollar Highclere global equity fund, where he was also a Partner. Will grew up on a farm and is a keen sportsman. He holds an MBA from INSEAD Business School and a First Class MA Honours degree in English Literature from the University of Edinburgh. Will sits on the Board of a Royal Marsden cancer charity and Math Engine plc, a UK public investment fund.
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About Hummingbird Technologies: Hummingbird is a drone and satellite enabled imagery analytics business for precision agriculture.
Rusty Johnson
Co-Founder & CTO of SharpCloud Software
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About SharpCloud Software: Data visualization software that transforms business data into engaging visual stories, helping you make smarter strategic decisions.
John C. Drake
Director & Co-Founder of iLOOKABOUT
John C. Drake is the President and co-founder of Drake Goodwin Corporation, a London, Ontario investment firm with diverse interests in financial services, real estate development and manufacturing. Mr. Drake is the Chair of the Board of Critical Outcome Technologies Inc., a TSXV company whose business is focused on the identification, profiling and optimization of targeted small molecules potentially effective in the treatment of human diseases through a proprietary computational platform technology. Mr. Drake is also the Vice Chairman of Children’s Choice Learning Centers, a leading provider of corporate childcare in the United States. Mr. Drake was the Chairman of DGM Bank and Trust Inc., a privately-owned offshore bank located in Barbados, from 2002 to 2008, and a director of Discovery Air Inc., an aviation services company whose shares are listed on the TSX, from 2006 until 2008. Mr. Drake is the co-owner of Redtail Golf Course, an exclusive private golf course located outside of Port Stanley, Ontario. Mr. Drake was appointed an Honorary Colonel of the 1st Hussars of the Royal Canadian Armored Corps. in 1999. Mr. Drake obtained his B.A. and LL.B degrees from the University of Western Ontario and was a member of the Law Society of Upper Canada from 1973 to 2012.
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About iLOOKABOUT: iLOOKABOUT is a data analytics and visual intelligence company that produces and delivers geo-coded images to businesses and governments.
Martin Blinder
Founder and CEO of Tictrac
Martin is an Internet and Digital Health entrepreneur with a focus on consumer web. He is co-founder and CEO of Tictrac, a leading Connected Health platform that engages people in their health, through their data. Tictrac is at the forefront of the consumerization of healthcare, centralizing an otherwise fragmented sector around the consumer, under the credo: consumer engagement is the key to better health outcomes. Tictrac won Best New Company at Health 2.0 in 2012. Martin was named among the 15 most influential in Digital Health, and has been featured in Wired, NYT, BBC, CNBC, Fortune, Mashable, Wall Street Journal, among others. He is also an active member of YPO, London chapter. Prior to Tictrac, Martin cofounded one of the first online financial services sites in Europe and has advised Prime Ministers and other state officials on innovation, foreign direct investment and entrepreneurship.
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About Tictrac: Tictrac is a connected health platform that engages people in their health through their data.
Oliver MacCarthy
Founder and Chief Creative Technologist of Tictrac
Oliver MacCarthy is the Founder and Chief Creative Technologist at Tictrac
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About Tictrac: Tictrac is a connected health platform that engages people in their health through their data.
Paul Thomas
Founder and Managing Director of Lead Forensics
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About Lead Forensics: Lead Forensics is the B2B software that identifies anonymous website visitors, providing full contact details and customer journey insight.
Ricky Thomas
Founder & CEO of Avora
Ricky Thomas As founder and CEO of superfast, cloud-based data intelligence platform AVORA, Ricky Thomas is a key disruptor in his space. Ricky has decades of experience building global, scalable high-speed database and transaction systems & now with AVORA, he has built a platform that aggregates any number of data sources, delivering meaningful insight with the power of machine learning. Ricky believes that “to drive growth, businesses need to drastically reduce data blindspots & the time it takes to access critical information, transforming your business’ time to action.” He is a regular speaker at the London Analytics Forum and industry panels on the challenges of traditional data systems and how to overcome them. Previously CTO at IG Group before building a number of business across Europe, most notably PetMeds which he sold in 2013.
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About Avora, MedicAnimal.com, Socialite: Avora provides a complete augmented analytics solution powered by AI that makes in-depth data analysis as easy as a web search.
Oz Alashe
CEO & Founder of CybSafe
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About CybSafe, Royal United Services Institute, SPRITE+: A behavioural security and data analytics platform helps people make better security decisions, and improve their security behaviour.
Sean Lumley
Co-Founder of CybSafe
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About CybSafe: A behavioural security and data analytics platform helps people make better security decisions, and improve their security behaviour.
Peter Irikovsky
Chief Executive Officer, Co-Founder of Exponea (acquired by Bloomreach)
Peter Irikovsky is the CEO of Exponea, the leading customer data and experience platform (CDXP). Prior to heading up the Exponea team, Peter demonstrated his passion for entrepreneurialism as the CEO of Slevomat Group, where he helped grow revenue to €100m in fewer than four years. His past experience also includes LRJ Capital, McKinsey, and Groupon. Peter is a frequent speaker (Davos, Forbes, StartupGrind, US Embassy, EU commission), and serves as the head of the supervisory board at Duke of Edinburgh International Award in Slovakia, board member of National Monuments Foundation, and committee member at Millennium Calendar Prize. He is a Singularity University graduate and holds a degree in Computer Science.
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About Exponea (acquired by Bloomreach), Infinario: Customer Data and Experience Platform (CDXP) with marketing automation capabilities
Thomas Mary
Founder & CTO of Maze
Thomas Mary is the Founder & CTO at Maze.
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About Maze: Rapid, remote testing for agile teams, from idea to launch
Jack Hampson
Co-Founder & CEO of Deeper Insights
CEO and Founder at Deeper Insights.
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About Deeper Insights: Deeper Insights solve the toughest human problems through the transformative power of AI.
Varun Sahni
Co-Founder & COO of CreditEnable
Varun Sahni has built and operated multiple successful companies over the past 20 years across emerging and developed markets ranging across financial services, healthcare and high technology firms. He is co-founder of Impact Investment Partners a UK based FCA regulated asset manager which operates across multiple markets and sectors. Prior to which he was head of Acumen India and has worked with Unilever, CARE and Oxfam to build up their SME portfolios. Varun is on a range of global advisory boards and fund investment committees focused on emerging markets and sustainable investing. He has been widely quoted in international media over the years and is a Chevening Scholar from the London School of Economics, a TED Fellow and an Asia Society Global Young Leader. Varun has an MA from Columbia University, and is also a Chevening Scholar.
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About CreditEnable: CreditEnable provides data analytics, deep learning, AI and technology to build solutions to financial challenges.
Nadia Sood
CEO & Co-Founder of CreditEnable
Nadia Sood has more than 20 years of emerging markets debt and equity investment experience. Through her career she has successfully executed and managed complex investments ranging in size from several million $USD to several billion involving a range of investors and financiers such as IFC, Citibank, ICICI, IDFC, ADB, the largest of which was the establishment of an USD 8 billion JV with Tata Power in India. Nadia has founded and built a number of successful businesses including Impact Investment Partners LLP. In 2018 Nadia was admitted into the Young Presidents Organisation, and in 2019 received a runners-up award at Techpreneurs Women in Tech Awards. Nadia holds a BSFS from Georgetown University and a MIA from Columbia University.
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About CreditEnable: CreditEnable provides data analytics, deep learning, AI and technology to build solutions to financial challenges.
Philip Hua
Co-Founder of CreditEnable
Philip Hua has 25 years experience in financial services. He has held senior IT and credit and risk management positions at several investment banks and asset management houses including: Deutsche Bank, Merrill Lynch, Bankers Trust and DSP and Oldfield Partners. Phillip is also the co-creator of Crashmetrics, the only real-time VaR methodology to focus on events that wipe out major institutions. He has published various articles on risk management in academic journals and trade publications. He holds a PhD in applied mathematics from Imperial College and an MBA in Finance from Cass Business School.
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About CreditEnable: CreditEnable provides data analytics, deep learning, AI and technology to build solutions to financial challenges.
Graham Cooke
Founder & CEO of Qubit
Graham has always been tuned into interesting technology and cut his teeth whilst creating a new on-demand TV technology in his pre-Google days. A budding entrepreneur from the age of 13 when he opened a coffee shop at school after buying an espresso machine, he started his first company when he was 15. Graham joined Google in 2005 and lead the global strategy around how to optimize conversion rate effectiveness. He decided to leave with 3 colleagues (Dan, Emre and Ian) to set up QuBit in order to tackle the emerging data revolution.
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About Qubit: Qubit specializes in personalization at scale for e-commerce companies.
Ruzbeh Bacha
Founder & CEO of CityFalcon
Ruzbeh Bach is the Founder and CEO at CityFALCON.
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About CityFalcon: A Big Data and AI approach to financial content with news, analytics, and insights on 250k+ topics from 3000+ sources
Louis Decuypere
Founder & CEO of Datatonic
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About Datatonic: Datatonic is a team of data and statistics experts that helps corporations drive their business through the power of analytics.
Pip Witheridge
Founder & Director of Grove
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About Grove: Grove is unlock business success through the power of leading-edge cloud computing, custom software development, cybersecurity & analytics.
Theofilos Vasileiadis
CEO/Founder/Lead Investor of Socital
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About Socital: Socital is a SaaS platform specialized in personalization and lead generation for ecommerce.
Jeremy King
CEO & Co-Founder of Attest
Jeremy King is the CEO & Founder at Attest
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About Attest: Attest is a consumer research platform that delivers consumer data that drive predictable and repeatable growth to businesses.
Tony Hunter
Co-Founder of Attest
Tony Hunter is the COO & Co-Founder at Attest
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About Attest: Attest is a consumer research platform that delivers consumer data that drive predictable and repeatable growth to businesses.
Monica Hyerim Lee
Founder & CEO / Managing Director of FrontRow Global
Monica Hyerim Lee is the founder and CEO at FrontRow Global.
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About FrontRow Global, Royal College of Art: Music Data Intelligence for Music Industry
Stephen Upstone
Co-Founder & CEO of LoopMe
Stephen Upstone is an established figure in the mobile industry, having worked in mobile advertising since 2006, at the world’s leading mobile companies, including Ad Infuse (sold to Velti), LoopMe and many more. He has very strong experience in mobile and an excellent track record in sales, growth and general management in venture capital backed mobile technology companies including two company sales and one NASDAQ listing. Stephen was Managing Director Europe for Ad Infuse (sold to Velti) and then VP Sales and Business Development Europe for Velti after the takeover. Stephen was part of the senior management team that successfully listed Velti on the NASDAQ and was present in New York for the ringing of the opening bell, raising $300 million USD and reaching over $1 billion USD in valuation. Whilst at Ad Infuse and Velti, he opened offices across the globe, helping to build a multi-million dollar business, working with companies such as Vodafone, Orange, T-Mobile, Sky and Daily Mail. Prior to Ad Infuse Stephen worked at Touch Clarity (sold to Omniture), FirstCapital, Universal McCann and Lowe Howard Spink. As an experienced mobile advertising expert, Stephen founded LoopMe, the world’s largest mobile video advertising platform, reaching over 2 billion consumers worldwide. Since LoopMe’s foundation, Stephen has opened ten offices all over the world and grown its employee base from only a handful to over one hundred in under three years, developing the company from a start-up to a successful medium sized company with a monthly revenue in the high six figures. Stephen is also Chairman of the Mobile Marketing Association UK Advisory Board, a member of the EMEA Board and a supporter of the mobile marketing and advertising initiatives. Stephen was previously Co-Chair of the Global Advertising Committee and was a Member of the IAB Mobile Advertising Committee.
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About LoopMe: LoopMe is focused on brand advertising, using AI, attribution, and analytics to deliver measurable outcomes.
Marco Van de Bergh
Founder & CTO of LoopMe
As LoopMe’s CTO, Marco oversees LoopMe’s product and technology development from the London office. Marco has worked in mobile advertising since 2006, as Director of Technology EMEA at Ad Infuse (sold to Velti) and Director of Products for Velti based in San Francisco. He worked in development & strategy for mobile services as Senior Business Analyst in Vodafone Group R&D Strategy.
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About LoopMe: LoopMe is focused on brand advertising, using AI, attribution, and analytics to deliver measurable outcomes.
Steven Hunter
CEO & Co-Founder of 9fin
Mr. Steven Hunter is the Founder and Chief Executive Officer at 9fin Limited.
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About 9fin: The leading data, news and predictive analytics platform for debt capital markets
Huss EL-Sheikh
CTO & Co-Founder of 9fin
Hussam EL-Sheikh is the CTO & Founder at 9fin.
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About 9fin: The leading data, news and predictive analytics platform for debt capital markets
Lorena Puica
CEO & Founder of SYD
Born in Romania to father quantum physicist and mother entrepreneur, Lorena has achieved 5 degrees in mathematics, economics and finance, published a book on Microfinance as a tool for empowering individuals towards Sustainable Growth, created a decade-long career in strategy and investment management with global institutions working with portfolios of over £200billion while also being a extreme athlete with 2 world record events. Following 7 years of personal health challenges Lorena founded iamYiam.com as a Preventive Precision Health platform poised to leverage research, ML technology and creativity to empower 1bn people to take charge of their health everyday and lifelong. Speaker at World Government Summit ( https://www.worldgovernmentsummit.org ) , Global Wellness Forum ( https://www.globalwellnesssummit.com ) , UK Government Missions Globally , etc .
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About SYD: Predictive population analytics for enterprise & AI virtual companion for employees
Patrick Hable
Managing Partner, Founder of 2iQ Research
Patrick is a founding member and Managing Director of 2iQ Research. He is responsible for sales and business development. Prior to his work with 2iQ, Patrick Hable spent four years working in the portfolio management division of DWS, Germany’s leading fund management company, and was responsible for the portfolio management of various European equity funds.
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About 2iQ Research: 2iQ is the leading Insider Transaction data provider with a global coverage of 60,000+ stocks.
Richard Groves
Founder & COO of UXCam
Founder & COO of UXCam.
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About UXCam: Deliver the perfect app experience
Ilya Levtov
Founder and Chief Executive Officer of Craft.co
Ilya is the founder and CEO ofCraft providing data and analytics on thousands of companies for free to professionals researching their next career move or conducting business development. He started his career at Goldman Sachs in London, then received his MBA from Stanford. Later he joined venture capital firm Venrock in Menlo Park, and then joined Venrock’s portfolio-company Crunchyroll, as EVP. Ilya believes that access to more and better information for professionals and candidates about employers and opportunities, is a key to solving the talent challenges we face today.
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About Craft.co, Digital Supply Chain Institute: Helping supply chain and procurement professionals discover, evaluate, and monitor suppliers to create stronger supply chain resilience.
Gurman Hundal
Co-Founder and CEO of MiQ
Gurman has always been a creator, and has had an interest in setting up business units since the start of his career. Prior to launching Media iQ, Gurman set-up the online ad network, A&NY Media, for the large publishing group Associated Northcliffe Media. From when he joined in 2007 till present, the A&NY Media network was a major catalyst in positioning associated as the most advanced online UK publisher, boasting a robust technology infrastructure and a highly impressive client retention rate. Prior to A&NY Media, Gurman worked for Pan Euro Ad network Adlink Internet Media, setting up a new performance division just 6 months after joining.
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About MiQ: MiQ is an independent marketing intelligence company with the people and technology that help businesses win.
Paroma Indilo
Co-Founder and CEO of Datacy
Paroma Indilo is the Co-Founder and CEO at Datacy.
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About Datacy: datacy is an online marketplace for collecting and exchanging datasets directly to businesses.
Greg Williams
Co-Founder, SVP, Strategic Business Development of MediaMath
Greg leads MediaMath’s business development efforts globally. In this role, Greg creates business and technology relationships with partners and oversees MediaMath’s OPEN Partnership program. Having focused his career at the intersection of marketing and technology, Greg is an expert in automation and large-scale technology offerings. Leveraging his unique blend of business and technical skills, Greg works with clients and with data and inventory partners across media channels to help them build their businesses on MediaMath’s TerminalOne platform. Prior to his move to London, Greg managed all internal and external reporting and analyses from MediaMath’s New York headquarters. In this role, Greg spearheaded the design, development, and management of MediaMath’s analytics platform. Before co-founding MediaMath, Greg led advertiser media strategy at [x+1], working with global brands on website and media optimisation. In that role, Greg also worked with a team to establish a new media division that quickly outpaced its established parent company. Before [x+1], Greg’s background was in econometric data modeling, marketing strategy, and integration of marketing platforms for Fortune 500 companies at Nielsen and Accenture. Greg holds a BS in Industrial Engineering from Texas A&M University and an MBA from Fordham University with concentrations in accounting and finance.
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About MediaMath: MediaMath develops and delivers digital advertising media and data management technology solutions to advertisers worldwide.
Ivan Mazour
Co-Founder & CEO of Ometria
Ivan Mazour is a Russian-born, London-based serial entrepreneur, investor and author. He is the CEO and Founder of Ometria – a predictive analytics and marketing platform built specifically for retailers, letting them use data to increase revenues and provide an improved customer experience. Ometria is his seventh company, in a career spanning various industries from property to education – http://www.ometria.com Alongside this main role, he is also the Founding Partner of Innova Kapital – an early stage VC firm investing in UK-based technology startups, including companies like YPlan and organisations like Entrepreneur First – http://www.innovakapital.com As well as holding multiple degrees in Mathematics from Cambridge University, and in Economics from the Open University, Ivan Mazour is the author of a number of books including “Russian Convoys – Memories of the Heart”. His translations of Russian literature have been staged professionally in various cities, and he has been presented with a UNESCO medal for his literary achievements. He regularly speaks at conferences around the world on topics of ecommerce, technology, and investment, and also writes a popular blog called “A Young Entrepreneur in London” – http://www.ivanmazour.com
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About Ometria: Ometria is a customer data and marketing platform that helps retailers increase CRM revenue by sending personalized marketing messages.
Djalal Lougouev
Co-Founder & CSO of Ometria
Djalal Lougouev is a technology entrepreneur with over a decade of experience in management, technology and user-centered design. He is the Chief Product Officer and Co-Founder of Ometria, a predictive ecommerce marketing platform helping online retailers leverage data to drive profitability. Djalal is also the founding partner of Innova Kapital, an early stage VC firm specialising in UK based technology start-ups.
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About Ometria: Ometria is a customer data and marketing platform that helps retailers increase CRM revenue by sending personalized marketing messages.
Jonty Hurwitz
Founder of DAIZY
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About DAIZY: Crypto and stock risk, impact, ESG. Transparency. Finally.
Matt Isaacs
Founder & Executive Chairman of Essence
As one of the founding partners, Matt helped shape Essence into the company it is today. That agency is now the world’s largest independent buyer of digital media with billings in excess of $650MM USD, is 480 people strong, and has offices in London, New York, San Francisco, Seattle, Singapore and Tokyo. Current clients include Google, eBay, Financial Times and Barclays. Matt served as Global CEO of the agency until spring of this year. During his last four years in that role, both billings and headcount doubled every year. Today, as Executive Chairman, Matt oversees the Board, supports the execution of corporate strategy and helps to ensure the legacy of Essence exists well beyond the agency and the industry. Before co-founding Essence Matt was Chief Marketing Officer at Create Services & Goldfish Bank, a subsidiary of Lloyds TSB Group that handled all of the bank’s non LloydsTSB branded retail banking business across 15 brands and with £2B in assets. Matt’s ‘first career’ was in strategy consulting at McKinsey spin-off MMG, where he was part of the core team that built MMG Europe from 14 consultants to 400 across 13 offices. Matt lives on a small farm with his wife, 4 children, 5 hens, lots of sheep and bees in the depths of East Sussex, UK.
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About Essence: Essence, part of GroupM, is a global data and measurement-driven agency whose mission is to make advertising more valuable to the world.
Jude Ower
Founder & CEO of PlayMob
Jude Ower is changing the world through game play. She has spent 10 years working within games, creating educational, training and awareness games across a range of organisations from corporate, government and education. Jude is now concentrating on social and mobile games, and how engaging mass audience of game players can make a world changing difference.
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About Department for International Trade, PlayMob: Playmob is the gaming engagement platform for brands with purpose.
Jason Kingdon
Co-Founder of Telectic
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About Blue Prism, Telectic: Telectic applies artificial intelligence (AI) to interpret the Web and discover insights about the professional world.
Iain McLaren
Co-Founder of Telectic
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About Telectic: Telectic applies artificial intelligence (AI) to interpret the Web and discover insights about the professional world.
Zara Riahi
CEO & Founder of Contilio
CEO and Founder of Contilio, a cutting-edge deeptech startup that uses 3D vision, deep learning and BIM to turn construction site data into real-time, intelligent insights on project progress, performance KPIs and risks. 12 yrs global management, commercial, entrepreneurial and engineering experience driving growth and productivity for multi-nationals and startups in North America, Europe and Australia. Prior to Contilio, executed infrastructure (PE) and tech investments (VC/M&A deals) at UBS, London and Westpac, Australia and was lead engineer and project manager for billion dollar construction projects in North America. I sit on the board of an early-stage VC, have advised many CEOs and boards on growth, digital transformation and operations initiatives and was head of business development for a round-A Silicon Valley startup. MBA from London Business School, MASc in Earthquake Engineering (minored in advanced computational methods) from the University of British Columbia, Founder of LBS Construction & Infrastructure Club.
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About Contilio: 3D AI construction analytics platform that provides actionable intelligence in real-time, unlocking $Bn savings & automated payments.
Gary Goodman
Founder & CEO of Yumpingo
Gary Goodman is the Founder and Chief Executive Officer at Yumpingo.
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About Yumpingo: Yumpingo is an internet company that specializes in customer engagement and analytics platforms designed for the Hospitality Industry.
Rebecca Harding
CEO & Founder of Coriolis Technologies
Dr. Rebecca Harding is an independent economist specialising in trade and trade finance and is CEO of Coriolis Technologies, providing data as a service to the trade finance and banking sectors. She is the co-author of the acclaimed “The Weaponization of Trade: the Great Unbalancing of Policy and Economics.” She frequently appears on The Ian King Show, Sky News, BBC World and BBC Radio 5 live, Newsnight and Radio 4. She is frequently cited in the Broadsheet press, including recent articles in the Financial Times, Telegraph and CityAM. She advises the Council of the Society of Professional Economists and until February 2017 was the Chief Economist of the British Bankers’ Association. Her senior roles in business an academic institutions include Founder and CEO of Delta Economics, CEO of Equant Analytics, Senior Fellow at London Business School, Global CEO of the Global Entrepreneurship Monitor, Head of Corporate Research at Deloitte, Chief Economist at the Work Foundation, Senior Lecturer at the Science Policy Research Unit and currently a Fellow at Offenburg Institute for Trade and Innovation. She was a Specialist Advisor to the Treasury Select Committee and Chief Economic Advisor to the All Party Parliamentary Group on Entrepreneurship.
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About Coriolis Technologies: Coriolis Technologies is the source of data and analytics as a service for trade professionals.
Rupert Schneider
Co-Founder of Gardenia Technologies
Rupert Schneider is the co-founder at Gardenia Technologies.
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About Gardenia Technologies: Insightful Innovation in Working Capital
Jonathan Schneider
Co-Founder of Gardenia Technologies
Jonathan Schneider is the co-founder at Gardenia Technologies.
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About Gardenia Technologies: Insightful Innovation in Working Capital
Oleksander Bondarev
Founder of SentiSum
A highly motivated and ambitious “hacker at heart”, now leveraging tech know-how in the VC game. Love: Clean UI, Web Components, Prototyping, Deep Learning (Tensor Flow, Keras, Theano), NLP and VR/AR.
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About Credo Ventures, SentiSum: SentiSum is a technology startup which is leveraging AI and big data to help enterprises gain competitive advantage.
James Hawkins
Co-Founder / CEO of PostHog
James Hawkins is a Co-Founder and Chief Executive Officer at PostHog.
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About Hiberly, PostHog: PostHog provides a platform for open-source product analytics to helps software teams understand user behavior.
Tim Glaser
Co-Founder & CTO of PostHog
Tim Glaser is a Co-Founder and Chief Technology Officer at PostHog.
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About PostHog: PostHog provides a platform for open-source product analytics to helps software teams understand user behavior.
John Webb
Co-Founder, Director of Datalytyx
John has a background in building, managing and advising on IT businesses and has advised on rapid growth models in the IT sector. With extensive expertise in sales, strategy and finance, he has built his career on demonstrable growth acceleration and value to clients.
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About Datalytyx: Datalytyx is a leading provider of big data engineering, data analytics and cloud solutions.
Xavier Bellouard
Co-Founder, Managing Director & Board Member of ActiveViam
Xavier Bellouard is Managing Director of ActiveViam and one of its founders. Based in London, Xavier manages the UK operations and oversees the commercial efforts of the company across EMEA and Asia/Pacific. Before founding ActiveViam, Xavier was a key contributor to the development of Summit Systems, a software vendor of applications for front-office operations and trading desks. Xavier is passionate about the contribution that ActiveViam’s technology can make to the bottom-line of companies operating in highly demanding and complex markets. “Their bottom-up, experience-driven approach to innovation is a fundamental component of the company’s DNA. Since ActiveViam was created in 2005, they have valued it as a prerequisite to delivering cutting-edge technology to their clients”.
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About ActiveViam: ActiveViam provides operational analytics solutions to business users in need of timely decision-making.
Emilian Siemsia
Chief Technology Officer & Founder of FriendlyScore
Emilian Siemsia is the founder and CTO of FriendlyScore, a platform which combines Machine Learning (AI) techniques, Web Application development and Mobile solutions to process alternative credit-scoring data. Emilian is a dynamic and driven technologist with a rare combination of business knowledge and deep technical expertise. He is passionate about start-ups and understands group dynamics and team building. Artificial intelligence, particularly semantic analysis are of special interest to him. For over 10 years he has held many software developer and technical leader roles. Prior to FriendlyScore he ran a software development house. Emilian was educated at Wroclaw University of Technology, he holds a Master of Science in Automation and Robotics.
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About FriendlyScore: Unlock the power of Open Banking. Simple access to bank APIs, enriched data and predictive analytics
Ankur Modi
Founder and CEO of StatusToday
Ankur Modi is the former CEO and Co-Founder of StatusToday, one of the UK’s top AI Startups. He is an expert in big data with a unique specialization in Psychology. Prior to StatusToday, Ankur worked at Microsoft, driving international efforts behind MS Office, Office 365 and Dynamics. In 2017 he was featured by Forbes’ as 30 Under 30 in Technology and Immigration while also being invited as a guest advisor to Westminster Parliament to present evidence on AI.
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About StatusToday: StatusToday is an AI that gives people analytics to drive organizational change.
Mircea Danila Dumitrescu
Founder and CTO of StatusToday
Before StatusToday, Mircea established himself as a highly technical enterprise architect and adviser. He lead innovations focused on system security and IT scale such as at Just-Eat and Kurt Geiger for millions of users. Mircea is an established technical leader in large scale cloud infrastructure.
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About StatusToday: StatusToday is an AI that gives people analytics to drive organizational change.
Quentin Michard
Founder & Senior Partner of Ekimetrics
Founder – Ekimetrics, data science for business.
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About Ekimetrics: Ekimetrics is a global consulting firm, provides industrialized corporate data science solutions.
Hugo Amos
Co-Founder & Chief Strategy Officer of Black Swan Data
Black Swan Data is one of the UK’s fastest growing technology companies counting PepsiCo, Unilever, McDonald’s and Google amongst its clients. It combines cutting edge data science with publicly available social data to accurately predict trends in consumer behaviour. Hugo Amos works closely with clients to help them transform their insight, innovation and marketing programs through the application of Social Prediction technology. Prior to setting up Black Swan, Hugo spent 10 years in consumer and digital marketing for PepsiCo in both the UK and North America.
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About Black Swan Data: Black Swan’s SaaS solution uses data analytics to allow brands to more accurately predict future consumer trends
George Kaye
Founder and CEO of Derivitec
George Kaye has over a decade of experience as a quantitative analyst (‘quant’) in the investment banking industry. Starting at Credit Suisse First Boston’s Product Development Group in 1999, George quickly specialised in the field of equity derivatives, building models and infrastructure for the trading desks. In 2006, he left to join the Derivative Analysis Group of Goldman Sachs, where his responsibilities focused on building a methodology for model risk analysis of the firm’s equity derivatives positions. In 2010 he returned to the front office, working in the equity derivatives section of the Quantitative Analysis Group of UBS Investment Bank, leaving at the end of 2011 to build his own derivatives software company. George holds a PhD in theoretical physics from the University of Cambridge, and has published a book on equity derivative model risk, The Value of Uncertainty: Dealing with Risk in the Equity Derivatives Market under Imperial College Press.
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About Derivitec: Derivitec is a cloud based risk analytics applications and software.
Florian Thaler
Oil Strategist, CEO and Co-Founder at OilX of OilX
Florian is Oil Strategist, CEO and Co-Founder at OilX, a startup that is innovating oil trading analytics through deep empirical knowledge and state-of-the-art data science. Florian has >15 years’ oil experience at Shell, Citibank and Och-Ziff. He completed a doctorate at Vienna University of Economics and Business and a business administration degree at Bocconi University. Florian is one of 100 Future Energy Leaders of the World Energy Council.
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About OilX: OilX is a oil sector that provides a global real-time oil supply-demand balance.
David Edoja
Founder and CTO of Analytics Intelligence
David Edoja is the founder of Analytics Intelligence. He is a web analyst and entrepreneur, based in London. Previously, he worked at British Telecom and Omniture.
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About Analytics Intelligence: Palantir of Africa
Kimmo Soramaki
Founder & CEO of FNA
Kimmo Soramäki is the Founder and CEO of Financial Network Analytics (FNA) and the founding Editor-in-Chief of the Journal of Network Theory in Finance. Kimmo started his career as an economist at the Bank of Finland where in 1997, he developed the first simulation model for interbank payment systems. In 2004, while at the research department of the Federal Reserve Bank of New York, he was among the first to apply methods from network theory to improve our understanding of financial systems. During the financial crisis of 2007-2008, Kimmo advised several central banks, including the Bank of England and European Central Bank, in modeling interconnections and systemic risk. This work led him to found FNA in 2013 to solve important issues around financial risk and for exploring the complex financial networks that play a continually larger role in the world around us. Kimmo holds a Doctor of Science in Operations Research and a Master of Science in Economics (Finance), both from Aalto University in Helsinki.
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About FNA: FNA is a deep technology analytics company that offers financial system services.
Mikhail Dubov
Founder & CEO of Chattermill
Mikhail Dubov is the Co-Founder and CEO of Chattermill.
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About Chattermill: Chattermill applies cutting edge deep learning to help organizations make sense of their customer experience.
Dmitry Isupov
Co-Founder of Chattermill
Dmitry Isupov is the Co-Founder of Chattermill.
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About Chattermill: Chattermill applies cutting edge deep learning to help organizations make sense of their customer experience.
George Frangou
Chief Executive Officer, Founder of Massive Analytic
George is Massive Analytic’s founder and Executive Chairman (formerly CEO), Artificial Precognition inventor and Oscar product architect. Pushing ICT boundaries for more than 30 years, he has many firsts including the UK fibre optic broadband network run by Virgin Media. George’s CV includes CEO Platon UK (now Delloitte), analytic company Pronus founder and KPMG senior executive. Degrees incude Astrophysics and wireless and optical communications from world leading universities including UCL. Professional accreditations and honours include Chartered Engineer, Fellow of the Institute of Directors (FIoD), FRSA, Fellow of The Chartered Institute for IT.
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About Massive Analytic, Massive Analytic: Massive Analytic is a London-based analytics innovator, with patented world leading technologies and global big data heritage.
Martin Robinson
Co-Founder of Massive Analytic
Martin’s focus is operations and investment. Over the last 20 years, Martin has led early-stage businesses and blue chip firms at board level in finance, operations and IT roles. He has the ability to make strategy a reality and he has consistently achieved high investment returns for investors and venture capitalists. Martin’s CV includes Operations & Finance Director ML Integration (sold to CW) and Hamilton Rentals (sold to Compel). He is a Fellow of the Association of Chartered Certified Accountants, FCCA, and has an honours degree in Business Studies.
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About Massive Analytic: Massive Analytic is a London-based analytics innovator, with patented world leading technologies and global big data heritage.
Yaniv Altshuler
Co-Founder & CEO of Endor
Yaniv Altshuler is Co-Founder & CTO at Endor.
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About Endor: Predictive software platform that lets business users ask any predictive question and get high-quality results in minutes instead of months.
Jacomo Corbo
Chief Scientist and Co-Founder of QuantumBlack
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About QuantumBlack: QuantumBlack Visual Analytics Limited provides advanced data analytics services for critical decisions to various companies.
Adam Fudakowski
Founder and CEO of Switchee
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About Switchee: Data analytics and IoT business serving large social landlords
Darshana Gothi Chauhan
Founder of Coplug
Darshana Gothi Chauhan is the Founder of Coplug.
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About Coplug: Coplug developed a spatial analytics digital platform that supports services and infrastructure planning across cities.
Eve Tamraz Najjar
Co Founder and Chief Scientist of Sensio Air
Graduated from the Ecole Normale Supérieure de Paris where she wrote a thesis on the neuronal interactions during the development of the cranial circuits, Eve also has a scientific background in Toxicology, Health and Environment. Her interest in cutting edge technology led her to specialize in Synthetic Biology, an emerging research area at the convergence of advances in chemistry, biology, computer science, and engineering. She is now an Allergy UK ambassador and focuses all of her time on bringing high-end laboratory equipment to the end users in order to simplify allergy and asthma prevention.
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About Sensio Air: Sensio Air is a healthcare analytics company that helps people with asthma and allergy predict prevent and manage their symptoms.
Maria Kolitsida
CEO, Founder of Winning Minds
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About Missum, Winning Minds: Winning Minds is a conversational analysis tool that generates insights on interaction dynamics and productivity patterns within your teams.
Sophie Newton
Co-Founder and COO of Brainlabs
Sophie Studied mathematics at Oxford and graduated top of her year, winning the Gibbs Prize. She first Worked in strategy consulting, Where She Advised FTSE 100 boards on Their executive remuneration packages, Ensuring alignment with company strategy. After a year at galas directing Reviews some of the UK’s Largest goings, Including the Royal Opera House, she Moved in to the exciting world of PPC. As a Director and Head of Innovation at Brainlabs, her task is to revolutionize paid search marketing through mathematical. Sophie has-been Invited to speak at SMX East and HeroConf, Where She Was named ‘most actionable speaker’, and has-been Recognised as a leading woman in advertising, Recently winning the Women of Tomorrow awards.
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About Brainlabs: Brainlabs is a data-led marketing agency, helping businesses build experimentation-led marketing through display, CRO and analytics.
Mark Perera
Founder & CEO of Vizibl
CEO of Old St Labs / Founder of Procurement Leaders / Vizibl co-founder
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About Vizibl: Vizibl’s application puts collaboration, innovation and sustainability at the heart of supplier relationships. Their best in class digital platform enables enterprise organisations to tackle their most ambitious challenges collaboratively with suppliers and partners, to drive mutual value & sustainable business growth.
Alex Short
Founder of Vizibl
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About Vizibl: Vizibl is a global cloud platform that enables enterprise companies to manage their innovation lifecycle.
Ege Akpinar
Founder and CEO of Pointr
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About Pointr: Pointr is an indoor positioning and navigation company with analytics and messaging features.
Jonathon Blok
Co-Founder & CPO of Aura Vision
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About Aura Vision: Aura Vision enables brick-and-mortar retailers to positively influence shopper journeys with cutting-edge computer vision.
Peter Cowley
Founder & CEO of Spirit Digital Media
Peter Cowley is Founder & CEO of Spirit, a new company setup in October 2010. Spirit is a commercially driven, dynamic multi-platform content producer that operates in the UK & USA. Previous To Spirit, Peter was MD of Digital Media for Endemol UK and global head of original digital programming at Endemol International. Peter has spent his working career in content (Spirit & Endemol), internet portals & access (Freeserve/Orange), marketing (Videotron/ Cable & Wireless) and advertising (BBH). Peter is the founder and director of Connected Ventures Ltd, a non-executive director at Yospace and is a trustee at YouthNet.
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About Spirit Digital Media, Vida Media Ltd: Multi award-winning, dynamic content creation, social media & analytics company.
Matt Campion
Founder & Creative Director of Spirit Digital Media
Matt is Founder & Creative Director of Spirit. Matt is a leading Content Producer for Television, Digital and Social platforms. He has extensive experience producing and directing highly successful interactive TV and multi-platform formats as well as managing a portfolio of successful Social Campaigns in the TV, Film and Gaming Industries. Previous to Spirit, Matt was an Executive Producer for Endemol where he launched and ran Gala TV, a 24/7 interactive Sky Channel for the largest national bingo brand, Gala Bingo. Matt oversees all creative output for Spirit, recently being responsible for a series of live spin-offs for C4 & E4 including: #WT4 (Channel4 News), Live in Chelsea (Made in Chelsea), GleasonFinale (Glee – Live from LA), Skins Live, T4 All-Stars and Home For The Holidays ‘Extra Stuffing’.
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About Spirit Digital Media: Multi award-winning, dynamic content creation, social media & analytics company.
Jigar Patel
CEO & Co-Founder of The Ticket Fairy
COO & Founder at The Ticket Fairy. CEO & Founder at Desinex Group International.
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About Desinex Group International, The Ticket Fairy: Full-stack event marketing, ticketing, analytics and advertising platform
Marie-Alicia Chang
Founder of Musicmetric
Marie-Alicia is a Founder at Musicmetric Analytics.
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About Musicmetric, Semetric: Musicmetric offers analytics and trend forecasting services for the music industry.
Ben Knight
Chief Strategy Officer and Co-Founder of Croud
Ben is the Co-founder of Croud, Google’s fastest growing agency in the UK in 2013 and 2014 Having worked within search for over ten years, Ben realised that there was a gap within the industry to deliver a more innovative and creative service to clients that could rival other agencies. In 2011, Ben, founded Croud as a new concept in digital to deliver excellence to clients expertise to help their clients grow their businesses. Prior to Croud, Ben has worked for a number of prestigious search agencies. Ben spent his first 6 years at The Search Works where he joined a small team learning his trade and later heading up the financial search vertical, Ben was a key member of the team during it’s growth from 12 to over 100 people. Following the sale at TSW, he joined Harvest Digital as Head of Search in a full service digital agency where he was responsible for paid and natural search as well as social media and analytics, in the 2 and half years he spent at Harvest he grew the size of them team 7 fold and revenues 10 fold before leaving this role in early 2011. Outside of work, Ben is an avid but often disappointed Liverpool football fan.
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About Croud, Croud: Croud is a digital marketing agency that provides services including SEO, PPC, content, programmatic, paid social, and analytics
Loubna Bouarfa
Co-Founder & CEO of OKRA Technologies
Loubna has won several awards and was recognised as a leading innovator by the MIT Technology Review in 2017. Beyond her business, Loubna has recently been appointed by the European Commission as a High-Level Expert on Artificial Intelligence. She will support the EU by developing recommendations on ethical, legal and societal issues related to AI, impacting the health, safety and freedom of the wider society. On a personal level, Loubna is a strong advocate for diversity and challenging the status quo. Having lived in Morocco, moving to the Netherlands at the age of 17, and later to the UK with a young family, she realised the power of remaining outside her comfort zone.
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About OKRA Technologies: OKRA is an AI analytics company for healthcare. We combine complex data sets, you get evidence-based insights and predictions in real time.
Richard Heyns
Founder and CEO of brytlyt
Founder at brytlyt.
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About brytlyt: Brytlyt provides transformational serverless acceleration for analytics
Brittany Harris
CEO & Co-Founder of Qualis Flow
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About EcoSwell, Institution of Civil Engineers, Qualis Flow, Royal Academy of Engineering: Qflow is a cloud-based tool that automates the capture, digitisation and analysis live construction data.
Armen Poghosyan
Founder, CEO of Actable AI
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About Actable AI: Actable AI helps you to analyze your data with powerful Causal AI and ML – without coding.
Brendan Gill
CEO & Co-Founder of Opensignal
Prior to co-founding OpenSignal in 2010, Brendan spent over 10 years building solutions to help people understand and improve mobile service and experience. In 2007, he was part of the team that launched RepeaterStore, which provides signal boosting solutions to improve wireless cell and data reception in buildings, homes and vehicles. Brendan was named in the Telecoms Business Power100 in 2017. He holds a Physics degree from Oxford University.
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About Opensignal, PlentyWays, Waveform: Opensignal is a mobile analytics company.
Ollie Jerome
Co-Founder and Director of BestX
Ollie Jerome was most recently European Head of FX at Morgan Stanley in London, responsible for Sales, Trading & Structuring. Oliver joined Morgan Stanley in 2010, performing a number of roles including Head of FX & Emerging Markets Sales for EMEA & the US, and Head of FX & EM in Europe. He was a member of the MS Global FID Management Committee. Oliver began his career in FX Sales at Chase Manhattan in 1998, and was promoted to Managing Director in 2007. He remained at the institution through the merger with JPMorgan until 2009, when he left to work for Standard Chartered. Oliver has a BA in Economics from the University of Manchester.
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About BestX: BestX is provide independent trade technology and analytics that enable clients to define, achieve & demonstrate Best Execution.
Ky Nichol
Founder & CEO of Cutover
Formerly the Global Head of Government and Major Sporting Events practice at a niche global consulting firm, Ky has 15 years of experience in major launch events and transitions. These experiences span EE, NASA, European Space Agency, Barclays and the London 2012 Olympics.
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About Cutover: Cutover is an orchestration and observability platform that optimizes the planning of complex workflows.
