Best Startup
At Best Startup UK we track over 130,000 UK startups and over 500,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top London based CEO’ operating in the Wellness space. If you think a CEO’ is missing from this list, feel free to contact our editor on editor@beststartup.co.uk.
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Companies House UK, Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.
Yusuf Sherwani
Co-Founder & CEO of Quit Genius
Yusuf is the Co-Founder and CEO of Quit Genius. He is a Y Combinator alumni and was featured by Fast Company’s as one of their Most Creative People of 2019 as well as Forbes’ 30 Under 30 List of 2018.
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About Quit Genius: Quit Genius is pioneering digital therapeutics for multiple addictions.
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Eric Min
Co-Founder and CEO of Zwift
Zwift Co-Founder and Chief Executive Officer of Zwift. He was the Vice President at JP Morgan before co-founding and working as Chief Executive Officer at Sakonnet Technology, a commodities trading and risk management platform.
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About Zwift: Zwift operates an online fitness platform used to transform monotonous solo indoor cycling into dynamic and social adventures.
Peter Hames
Co-Founder & CEO of Big Health
Peter Hames is CEO of Big Health, a digital medicine company he co-founded with clinical psychologist Prof Colin Espie (University of Oxford). Big Health creates automated behavioral medicine programs fuelled by tracked data, and was inspired by Peter’s difficulty in getting access to evidence-based non-drug solutions to his own insomnia. Big Health’s first product, Sleepio, is a digital sleep improvement program featuring personalized Cognitive Behavioral Therapy (CBT) techniques, delivered by virtual animated sleep expert The Prof and his narcoleptic dog Pavlov. In the world’s first placebo-controlled randomised trial for an intervention of its kind, Sleepio was shown to be comparable in effectiveness to face-to-face therapy.
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About Big Health, Lucky Voice, NHS England, Sleepio: Big Health is a digital therapeutics company operating a healthcare portal to offer behavioral programs for mental health issues.
George Goldsmith
Executive Chairman, Chief Executive Officer & Co-Founder of COMPASS Pathways
George is a serial entrepreneur with significant experience in pharmaceutical regulation. George’s early training and experience was a multi-disciplinary blending of cognitive psychology, clinical psychology and computer science.His first company, The Human Interface Group, was a pioneer in collaborative software and acquired by Lotus Development. George led the Lotus Institute and developed software and services to support high-performance, distributed teamwork. George then created TomorrowLab, which provided strategic guidance to internet businesses in the late 1990s. At the same time, he became a senior advisor to McKinsey & Company’s leadership, and eventually joined McKinsey as CEO of TomorrowLab@McKinsey. Subsequently, as a member of the Young Presidents Organisation (YPO) and its International Board of Directors, George founded YPO Networks. In 2002, George founded Tapestry Networks, an organisation committed to improving leadership performance and governance effectiveness in regulated sectors. He still serves as Tapestry Networks’ Non-Executive Chairman. George also serves on the board of directors for AnaBios, a company redefining drug discovery. He and his wife, Ekaterina Malievskaia MD, live in London.
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About COMPASS Pathways: Compass Pathways is a mental health care company dedicated to accelerating patient access to evidence-based innovation in mental health.
Avi Lasarow
CEO Europe, Middle East & Africa of Prenetics
Avi Lasarow is a multiple award-winning South African entrepreneur referred to by the media as ‘a lifestyle genetics pioneer’ known for his work associated with DNA testing. Avi is currently founder and CEO of genetic testing company DNAFit Life Sciences, which conducted the worlds 1st peer-reviewed and published clinical trial using both genetics and exercise interventions. In 2011 he became the youngest person to be appointed Honorary Consul for South Africa to the United Kingdom by His Excellency President Jacob Zuma. Avi was recently named African Businessman of the year in London at the African Enterprise Awards, his company DNAFit has won numerous awards, including the Lloyd’s Bank National Business Award for Innovation of the Year in 2015, winner at the UKActive Flame Awards and an award for Innovation at the South African Chamber Awards. Most recently, DNAFit was named as one of Fast Company’s Most Innovative in the field of Data Science.
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About DNAFit, Prenetics: Prenetics is a genetic and diagnostic health testing company that helps identify health risks with the use of a DNA sequencing technology.
George Pallis
Co-Founder & CEO of Manual
George Pallis is the Co-Founder and Chief Executive Officer of Manual.
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About Manual: Manual provides diagnostic tools and testing to help patients make health-related decisions.
Peter Ward
CEO and Co-Founder of Humanity
Peter Ward is a Co-Founder and Chief Executive Officer at Humanity.
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About Humanity: Humanity is a healthcare company that aims to extend the healthspan of humanity.
Adnan Ebrahim
Co-founder & CEO of MindLabs
Co-founder & CEO of MindLabs. Previously Founder & CEO of Car Throttle (acquired by Dennis Publishing in 2019). Forbes 30 Under 30 2020.
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About MindLabs: MindLabs is the world’s first live mental health platform.
Daniel Shellard
CEO, Co-Founder of Fiit
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About Fiit: The UK’s highest-rated fitness platform, Fiit has thousands of global members and partnerships with brands including Sky and The Gym Group.
David Plans
CEO and Co-Founder of BioBeats
David Plans is a member of the University of Surrey’s Center for Digital Economy and Center for Vision, Speech and Signal Processing, and is working towards machine learning solutions to foster human wellbeing. His primary research focus is adaptive media and affective modelling. Having worked on early mHealth projects in the NHS, he is now leading smartphone and wearable research projects at BUPA, AXA/PPP, and Microsoft Health with his startup, BioBeats, where they are helping actuarial and care provision teams think differently about preventative health.
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About BioBeats: BioBeats is a human company that creates digital artificial intelligence products to tackle mental health globally.
Damian Milkins
Chief Executive Officer of Amplify Life
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About Amplify Life: Amplify Life is an app that provides coaching for fitness and wellbeing.
Chris Edson
Co-founder & CEO of Second Nature
Christopher Edson CEO & Founder of EU Top 50 Startup, Forbes 30 Under 30
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About Second Nature: Second Nature is a digital programme that helps people lead healthier lives
Nader Alaghband
Co-Founder & CEO of Ampersand Health
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About Ampersand Health: Ampersand creates innovative digital medicines for complex long term conditions, using behavioural and data-science.
Melinda Nicci
Founder and CEO of Baby2Body
Melinda is founder and CEO of Body Collective (Baby2body) the award- winning, wellness company for women.
She is a Sports and Exercise Psychologist, author of two bestselling books, is a regular contributor on the BBC, and sits on numerous boards as a NED, including The ICE List and Team GB (Olympic and Para-olympics snow-sport teams).
Melinda was named the UKBAA High Growth Founder of the year 2019/20, and has won numerous accolades and awards for entrepreneurship, including being named in the UK list of the Most Influential Women in Tech for 4 years running.
A serial entrepreneur, she founded and sold her first business at the age of 25 in South Africa, and held the position of Senior Director for Consumer health Innovation at Philips in Amsterdam. Melinda brings her passion for sport, performance and wellness to the numerous companies she advises and has created a global business with Body Collective, helping millions of women all over the world to live healthier and happier lives.
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About Baby2Body, GB Snowsport, ICE List: Baby2Body is a fully automated health, fitness and wellbeing coaching platform for pregnant women and mothers.
Charles Wells
Founder & CEO of HelloSelf
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About Braintech, HelloSelf: HelloSelf is a health and wellness platform that provides its users with digital access to therapists.
Soumyadip Rakshit
Co-Founder & CEO of MysteryVibe
Soumyadip is a serial entrepreneur and Co-Founder of sex-tech company MysteryVibe . His mission is to apply Intelligence of Things to the world of Pleasure and create and immersive experience to transform bedrooms into sensual sanctuaries. The mission is gaining pace. MysteryVibe won the consumer product design category at the Design Week awards, beating the Apple Watch. Last year, it closed a funding round worth $1.5 million (£1.1 million) bringing the total raised by the company to over $4 million in three years and valuing it at $13 million. The sex-tech market, which is estimated to be worth $15 billion, has so far had very little outside investment. Rakshit says: “There’s huge potential, and that’s helped investors get over their initial reservations about the sector.” He still loves the moment at tech conferences when he starts talking about sex and pleasure and people’s expressions turn from smiles and giggles to curiosity and seriousness.
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About MysteryVibe: Award Winning Sexual Health Products. Deeply researched, anatomically designed, doctor-endorsed products to make intimacy easy.
Hamish Grierson
CEO & Co-Founder of Thriva
Hamish Grierson is the CEO and co-founder of Thriva.
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About Thriva: Thriva offers a personalized at-home finger-prick blood test which enables individuals to easily track and improve health.
Patrick Samy
Co-founder & CEO of Span
Through our families, we have experienced the anxiety of being diagnosed and living with cancer, diabetes, disabling genetic conditions. As curious scientists and engineers, we’ve always been passionate about medicine and biology and it led us to work hard to make health self-management simple and accessible.
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About Span: Span is a fitness and health tracker app that offers data-driven support for health and fitness.
David Meinertz
CEO of Zava
David Meinertz (born 1974) is CEO of Europe’s largest online doctor Zava (previously DrEd). He founded Zava with Amit Khutti in 2010. Since the start of service in 2011 Zava has treated over three million patients across six European countries. Before Zava, the entrepreneur was responsible for the international expansion of a leading telemedicine company in the UK, and held a senior position in a European investor focused on small to mid-sized companies in the field of healthcare, technology and distribution. Meinertz is a lawyer and graduated with an MBA from HEC Paris. Together with his wife and three sons he lives in London.
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About Zava: Zava is an online medical service provider and offers consultations, diagnostics and medication without the need for a face-to-face visit.
Xavier Louis
Co-founder & CEO of Peak
Xavier is a former social gaming specialist (Playfish / Electronic Arts) turned into mobile product entrepreneur. Xavier recently started brainbow, building the #1 social mobile knowledge games – helping people to get smarter through games.
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About Peak: Peak’s mission is to help the world spend their time better using tools and technique borrowed from education, neuroscience and gaming.
Alex Hind
CEO & Co-Founder of Heka
Alex Hind, CEO & Co-Founder of GoSweat.
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About Heka: The personalised health platform to make your employees feel valued.
Jack Tang
Co-Founder & CEO of Urban
A startup entrepreneur and angel investor. Currently Chief Executive Officer and Co-Founder of Urban Massage – a B2C and B2B technology marketplace connecting wellness professionals with buyers in their local neighborhood. Prior to founding Urban Massage, he founded a social network and app-based job board TheStudentJob.com
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About Urban: Urban is an online wellness appointment platform for booking in-person and online treatments.
Gary Cottle
CEO of Metrikus
Gary has been involved in real estate for the last 20 years both professionally and personally. Professionally, he has been responsible for originating, structuring, arranging, financing, and risk managing multi billion-pound Real Estate backed portfolios over the last decade. Gary was previously EMEA Head of Global Markets at Nomura with a $120bn investment portfolio, and more than 1,000 front office professionals across Trading, Structuring, Origination and Sales.
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About Metrikus: Metrikus is a smart building platform that integrates sensors to create more sustainable, healthy, and productive places to live and work.
Elena Mustatea
CEO of Bold Health
Elena is an Associate at Atomico. As part of our London team, she focuses on sourcing and evaluating investment opportunities, as well as supporting Atomico and its portfolio companies on operational projects and research. Before joining Atomico, Elena worked in investment banking at J.P. Morgan in London, where she advised various EMEA internet, telecoms, media and technology companies in financing and M&A processes. Elena started her career as a management consultant with Oliver Wyman in Dubai covering Middle Eastern telecoms and public sector companies, with a focus on strategy, business planning and risk management projects. Elena holds a Bachelor of Arts in Economics from Dartmouth College in the US, and studied abroad in Germany, France, and Italy.
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About Bold Health: Bold Health is a specialty telemedicine company that offers best-in-class integrative care for Gastrointestinal (GI) conditions.
Thang Vo-Ta
CEO & Co-Founder of Callaly
Co-founder & CEO at Callaly.Thang is a graduate of MIT and started his career in Goldman Sachs in NYC & London.
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About Callaly: Callaly is a period care company that develops and manufactures innovative feminine care products.
Sammy Rubin
Founder & CEO of YuLife
Sammy Rubin is CEO at yu life
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About YuLife: YuLife is a provider of life insurance and policies providing income in the event of critical illness.
Ian Braithwaite
CEO & Co-Founder of Habitual
Ian Braithwaite is the CEO and Co-Founder at Habitual.
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About Habitual: Digital therapeutics & nutritional treatment for type 2 diabetes reversal.
Tim Antos
Founder & CEO of Kokoon Technology
A former stressed management consultant and finance professional Tim founded Kokoon in 2013 after struggling with mild insomnia. After successful treatment at a sleep clinic he founded Kokoon to make the knowledge and technology of the sleep clinic more accessible to all. Tim is an award-winning mechanical engineer who previous to working in consulting and finance had a short career developing medical products in Cambridge.
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About Kokoon Technology: Kokoon Technology is a digital health platform applying data to provide a personalized path to better sleep and mental health
Grace Gimson
CEO of Holly Health
A business leader with 10+ years experience in operations, strategy and expansion. Has led teams, projects and operations in some of the highest growth companies in Europe. (Corporate: Microsoft, Facebook, Aldi. Startup: Deliveroo, Scape Technologies). **Building Holly Health to increase opportunities and quality of life for millions around the world**
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About Holly Health: Digital coach for population scale chronic disease prevention
Savannah Sachs
CEO of TULA
Savannah Sachs is the CEO at TULA.
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About TULA: TULA is manufactures skincare products.
Hubert Viriot
CEO of Yotel
Hubert Viriot joined YOTEL in May 2014 to roll out an aggressive growth strategy targeting key city centres and international airports in Asia, Europe, the Middle East and North America. Prior to his appointment as the CEO of YOTEL, Hubert was CEO of Raimon Land PLC, a leading real estate developer listed on the Stock Exchange of Thailand (SET). During his four-year tenure in Thailand, Hubert orchestrated the successful turnaround of Raimon Land and increased the company’s development portfolio from USD200M to USD1.1Bn. Raimon Land’s stock was one of the top 5 performing stocks on the SET and incorporated in the SET 100 Index.Previously, Hubert spent four years as Vice President of Investments & Acquisitions with IFA Hotels & Resorts, YOTEL’s parent company, and five years with HVS, a global consulting firm focused on the hospitality, tourism and real estate industries. Hubert has a BS degree in International Management from the University of Wales and a BS degree in Hospitality and Tourism Management from the Glion Hotel School in Switzerland.
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About Yotel: Yotel offers affordable hotels with elements of luxury in smart spaces.
Dr Youssef Haffar
CEO of Simply Clinics
Dr Youssef Haffar is a medical doctor and CEO of London-based aesthetic clinics chain Simply Clinics.
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About Simply Clinics: Chain of aesthetic clinics in London, UK.
Celine Ivari
Co-Founder & CEO of WholyMe
Celine Ivari is the co-founder and CEO of WholyMe. She is also the co-founder of Meshkati. Celine earned her master’s degree in Genetics at UCL.
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About WholyMe: WholyMe offers the healthiest, effective relief remedies. Our products are all-natural and 100% organic certified.
Jamie Ward
CEO & Co-Founder of Hussle
Jamie Ward grew up in Northern Ireland and then went to Nottingham University to study Chemical Engineering (MEng). Prior to becoming an Entrepreneur Jamie most recently working for Ernst & Young, running large scale M&A projects focusing on pre-deal due diligence and post-deal merger integration. Whilst training for a sporting event Jamie and his colleague at the time became frustrated at the lack of flexibility in the health club market. The pair saw a gap the market to make it easier and more flexible for people to go to the gym whilst providing an additional revenue to gyms. Hussle (formerly PayAsUGym) was launched in February 2011and has grown to the largest online gym marketplace in the UK with over 2,500 gyms on board servicing the need of thousands of those of us with lifestyles that demand flexibility. Hussle has developed into mainstream tech enabled fitness brand and a sophisticated pricing and insight tool for operators to acquire new customers and maximize club yields.
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About Hussle: The largest health & wellness platform in the UK connecting people and fitness.
Ozgur Tuncer
CEO & Executive Director of Stablepharma Ltd
Ozgur Tuncer CEO & Executive Director – two decades of experience in the biopharmaceutical industry including working for blue chip companies such as Pfizer, IQVIA and Pharmacia. Most recently, he was Global Vice President in IQVIA, and strategic adviser to life sciences investors. In addition to his role in Stablepharma, Özgür is an Investment Partner with Ascension Ventures.
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About Stablepharma Ltd: An innovative Biotech, developing a wide range of reformulated thermostable and fridge free StablevaX vaccines
Nick Paulson-Ellis
Founder & CEO of The Sports Edit
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About The Sports Edit: The Sports Edit is a multi-channel retailer.
Rider Latham
CEO & Co-Founder of Secret Spa
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About Secret Spa: Luxury beauty treatments…any time and any place.
Laura Douglas
Co-founder & CEO of myLevels
Laura is a Research Scientist at babylon health. Her current research uses Probabilistic Inference and Bayesian Networks to model the diagnostic process of a GP. Previously, she has researched ways to predict patient outcomes for a health tech start-up in Singapore, and built state of the art Natural Language Processing tools for another London based start-up. She holds an MSc in Machine Learning from UCL and a Masters (Part III) in Maths from the University of Cambridge.
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About myLevels: MyLevels makes it possible to see how you uniquely respond to food, in real time.
Silja Litvin
Founder & CEO of PsycApps
I am a London based Psychologist, CEO and Founder of the Mental Health platform PsycApps. The mental health platform is also part of my PhD thesis in clinical psychology at the Ludwig Maximilian University (LMU) of Munich with help of Oxford University College. • In 2013 I finished my Masters in Psychology from LMU majoring in Family and Clinical Psychology. • As aforementioned I am currently completing my postgraduate education as a PhD student of the LMU with help of University College, Oxford. To help raise awareness for both mental well-being in general and our products, I speak at conferences and mental health panels. Being half German, half American, I speak fluent English and German. My French is decent and I understand Italian quite well. Because of my modelling career I am well-traveled, culturally diverse and I am by nature an extroverted people person. Media (1)This position has 1 media
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About PsycApps, PsycApps, UCL, Wonder Women Tech: Digital Mental Health Games
Iglika B. Ghouse
Founder, CEO of USPAAH – Your Spa At Home
Perfectionist at heart with over 10 years spent working in investment banking both in UK and US, Iglika knows what it takes to drive change. In 2015 she made a bold turn in her career and launched USPAAH – Your Spa At Home. Iglika is responsible for setting the vision for the company, as well as managing operations and the team of Sparistas. When not tackling business challenges, she can be found in the park with her pooch Tiger, or spending quality time with her family and friends.
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About USPAAH – Your Spa At Home: USPAAH delivers Massage, Nail and Beauty treatments to client’s home, hotel or office in as little as an hour.
Neel Patel
Founder & Chief Executive Officer of ZiO Health
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About ZiO Health: ZiO Health has developed proprietary pocket-sized technology, bringing lab testing to the point of use.
Max Landry
Co-Founder & Co-CEO of Peppy Health
Max Landry is the Co-Founder and Co-CEO at Peppy.
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About Peppy Health: Peppy is leading digital platform that helps employers give their people expert support for under-served areas of healthcare.
Mridula Pore
Co-CEO and Co-founder of Peppy Health
Mridula Pore is the Co-CEO and Co-founder at Peppy Health.
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About Peppy Health: Peppy is leading digital platform that helps employers give their people expert support for under-served areas of healthcare.
Govin Murugachandran
CEO of Flynotes
Govin is a dual qualified dentist and doctor who was educated at UCL and KCL respectively. After this he completed his medical foundation years and his surgical training, both within the London Deanery. Most recently, Govin was an Oral and Maxillofacial surgeon at the Royal Free hospitals in London.
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About Acea Health, Flynotes: Flynotes is an innovative digital consent platform, improving patient safety across healthcare.
Andy Aitken
CEO & Co-founder of Honest Mobile
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About Honest Mobile: Challenger MVNO
Xavier Bernal
Founder and Chief Executive Officer of Findoc
Xavier Bernal is Founder and Chief Executive Officer at Findoc.
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About Findoc: Platform for booking appointments with healthcare professionals.
Giovanna Forte
Founding Director & CEO of Forte Medical
Giovanna is credited within bringing her GP brother’s invention to life. She invested personally in his idea, to explore design and material R&D, secure IP rights and ultimately attract investment from the GLA Early Growth Fund in 2006. As CEO she realised the successful launch of Peezy Midstream, established credible clinical evidence, developed PR, marketing, sales campaigns and has overseen the ongoing investment needs of the business. Specimen collection is arguably the most basic procedure required for analysis, diagnosis and treatment of myriad conditions; Giovanna’s desire to improve these often messy processes drove engagement with clinicians, microbiologists and patients. Her inquiry and love of good design has led to development of The Specimen Collection.
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About Forte Medical: Forte Medical is a diagnostic center in London, England.
Paul Varga
Co-Founder & CEO of Playbrush
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About Playbrush, University of Cambridge: Playbrush is a technology company that digitalises oral care for children.
Sean Radford
Founder & CEO of TrainAsONE
Our founder Sean Radford is a medical doctor, an international multi-day mountain marathon podium finisher and an IT expert – he designed the first internet- enabled primary care system for UK GP’s. Additionally he has worked on many varied health & social wellbeing projects for numerous organisations, including charities such as The Amy Winehouse Foundation.
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About TrainAsONE: The award-winning AI running coach for runners of all abilities and goals.
Anna Starynska
CEO of Cardiolyse
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About Cardiolyse: Cardiolyse is a cloud ECG & HRV analytics platform that provides personalized reports, heart failures detection, and data-based prognosis.
Phil Davison
Founder and CEO of Mother
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About Mother: Digitalised vending machines helping the busy eat better, and bringing top quality food and drinks to the working world and beyond.
Fares Alaboud
CEO & Founder of The Medic App
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About The Medic App: The Medic App gives you the ability to schedule medication reminders and track your adherence.
Nickolai Vysokov
CEO of BrainPatch
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About BrainPatch: BrainPatch is a Neurotechnology startup disrupting the industry of non-invasive brain stimulation.
Emeka Ogbonnaya
Founder and CEO of Zoique
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About Zoique: A marketplace to discover and book wellness-themed team-building activities, connecting corporate teams to a variety of fitness experiences.
Josif Grace
Founder & CEO of Legado
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About Legado: Securely and easily organise, store and share your most important documents, files, wishes and memories.
Alex Howard
CEO of Conscious 2
Alex Howard is co-founder of Giftcoin, a blockchain startup with the vision of bringing more money to charities globally by helping them create absolute trust and transparency in how funds are used. Alex is also founder of The Optimum Health Clinic a leading health charity with patients in over 40 countries, and founder of Conscious Life a leading video platform for health and wellbeing. With a background in psychology and entrepreneurship, Alex’s passion is the potential for technology to be used to make the world better.
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About Conscious 2: Conscious 2 is your all access pass to mindfulness, yoga and spiritual teachings online.
Venetia Archer
CEO & Founder of Ruuby
One of the Forbes 30 under 30, Venetia is Founder and CEO of Ruuby. A graduate of the University of Cambridge, Archer launched Ruuby in 2015, and the company has since been voted best on-demand app by Vogue, Harpers’ Bazaar and others. Ruuby is a luxury on-demand beauty services platform operating in London, delivering beauty and wellness services to private clients, hotel groups and other corporates.
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About Ruuby: London’s On Demand Beauty Services Marketplace
Elettra Bianchi Dennerlein
Founder & co-CEO of My Online Therapy
Elettra Bianchi Dennerlein is the Founder and co-CEO at My Online Therapy.
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About My Online Therapy: MyOnlineTherapy, a mobile mental health company, is the first of its kind virtual psychology clinic.
Paul Rinne
CEO and Co-Founder of Gripable
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About Gripable: Gripable is develops simple digital therapy tools, combining them with mobile games, motivating physically impaired patients.
Georgios Papadakis
Founder and CEO of Filisia
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About Filisia: Filisia is an edtech company that builds accessible IoT devices, iPad applications and machine learning tools for learning and therapy.
