Mark Anderson
2020 and beyond has certainly brought on a storm of challenges, not least of which was the near-total shutdown of traditional events due to social distancing measures. This, however, has not stopped innovative startups from thriving. They seem to have acclimatised to the new normal, shuffling their way over to the virtual space. They’re redefining how we organise, manage, and appreciate events ranging from interactive home experiences to event planning applications. Here is a collection of stand-out startups doing precisely that – transforming the traditional events industry by employing inventive solutions under the arduous circumstances.
One could argue that amidst the numerous industries affected by the pandemic, the events industry was amongst the hardest hit. The hum of live concerts, energy of networking events and family fun at festivals fell silent. However, here are entrepreneurs who took these challenges as a wakeup call to pivot their business models, innovate and adapt to these new circumstances. We salute these UK-based startups for their resilience and ingenuity.
The United Kingdom witnessed the inception of many startups in the events industry in 2020 and beyond. These startups have harnessed the power of technology to continue providing remarkable services during the prevailing social restrictions. The digital shift in production and consumption of events has been swift and has seen many startups rise to the occasion by providing event-related services such as planning, ticketing, catering, media and entertainment amongst others. Here are some of the startups that have carved a niche for themselves on this virtual stage:
Driift
Located in London, Driift brings a fresh spin to the event scene offering online ticketed events. Their global reputation is testament to their commitment and efficiency.
HOMETAINMENT
HOMETAINMENT, spearheaded by Antoine Melon, is the one-stop-shop for at-home premium food, drinks, arts, crafts, and children’s experiences. As the name suggests, entertainment at the comfort of your home is just a click away with HOMETAINMENT.
Vendoir
Vendoir is the brainchild of co-founders Charles Ofoegbu, Oshoma Zekeri, and Yoma James Kukor. Their mobile application enables users to hire event vendors, like DJs or photographers, at a moment’s notice – reducing associated stress and effort.
Howbout
The Howbout app, developed by Duncan Cowan, Jake Jenner, and Neil Tanna, integrates social planning and scheduling, enabling users to schedule events and coordinate diaries seamlessly.
SCE Live
Based out of Liverpool, SCE Live offers exclusive services in the domains of Music, Media and Entertainment.
teamSalient
teamSalient, another London-based startup, provides a dynamic solution to collaborate and progress. Their diagnostic tool enhances team performance, streamlining operations for businesses and organisations.
Curate42
Curate42 offers a wide range of services including but not limited to customer engagement strategies, event technology, and communication services to develop brand trust, authenticity, and value.
Square Chapel
A haven for the performing arts, Square Chapel in Halifax is committed to pushing the boundaries of theatre, film, and music experiences.
Collaborate South West
Collaborate South West, forged by Annabel McCabe and Mandy Swift, is a go-to for support in business development and community events.
Event Club
Another gem from the heart of London, Event Club provides valuable consulting services for event planning and the larger service industry.
EtkinlikAlani
Founded by Salih Bosca, EtkinlikAlani is the perfect platform to create, join, and manage online events with the simple click of a button.
These startups are undoubtedly paving the way for a new era in the event industry, proving that even in the face of adversity, innovation and entrepreneurship prevail. We commend these startups for successfully navigating the storm and contributing to the UK’s rich and diverse startup ecosystem.
