Mark Anderson
The UK Cosmetics industry has seen an interesting wave of innovative startups arising from 2020 onwards, revolutionising the way we think about beauty and personal care. Not only focused on providing quality products, these brands are keeping an eye on sustainability, utilising cutting-edge technology and catering to specific audiences. Let’s take a closer look at these rising startups making a significant impact in the cosmetics world.
Beyond creating top-notch beauty products, these startups are addressing important current issues- from environmental sustainability to personal health and ethical considerations. The UK, with its rich heritage of beauty and cosmetics, welcomes these innovators who are setting new trends in the industry. Today, we introduce you to some of these startups transforming the cosmetic landscape in the UK.
The journey of each startup features pioneering entrepreneurs who have made bold decisions in response to changing market landscapes. Let’s delve into the world of these cosmetic startups creating products which are ethically sourced, environment friendly, and promoting personal well-being.
Fussy
Based in London, Fussy are the sustainable personal care brand that you need to keep an eye on. Founded by Eddie Fisher and Matthew Kennedy, this brand promotes sustainability and refuses to compromise on quality. Fussy’s main attraction is their probiotic deodorant, apart from smelling good; it is designed to neutralize odor-causing bacteria. Taking care of your skin and the planet simultaneously has never been easier. Facebook | Twitter | LinkedIn
Yuty
London-based beauty marketplace Yuty is making waves in the cosmetics and eCommerce industry. Simi Lindgren came up with an unique idea of combining Artificial Intelligence with cosmetics. Yuty utilizes AI to help shoppers find the perfect hair care, skincare, and cosmetics products based on their genetic lifestyle and personal preferences. Facebook | Twitter | LinkedIn
HIGHR Collective
HIGHR Collective is a London-based beauty company tackling climate change by sustainably producing impact lip products. Their commitment to the environment whilst delivering exceptional quality sets them apart in the beauty sphere. Facebook | Twitter | LinkedIn
BUG for Men
Located in Cwmbran, BUG for Men is a household name in the world of cosmetic products for men. Founded by Carl Gough, this brand provides cruelty-free, vegetarian product range that aims to leave a mark in your grooming ritual. Facebook | Twitter
REFY Beauty
REFY Beauty, based in Manchester, is an e-commerce based cosmetics brand committed to creating high-quality products. The brainchild of entrepreneur Jenna Meek, this brand is certainly one to keep an eye on. Facebook | Twitter | LinkedIn
Wing it Cosmetics
Founder Rajdeep Gahir’s vision has taken shape in the form of Wing it Cosmetics. This London-based cosmetic brand has convincingly proved that when it comes to beauty, it’s all about embracing individuality. LinkedIn
Root2Tip
In Worcester Park, Sutton you will find Root2Tip, a beauty and cosmetics brand that was founded under the astute leadership of Salem Wynter-Baxter. This brand is certainly one to look out for in the realm of beauty and cosmetics. Facebook | Twitter | LinkedIn
Inovia International
Waterlooville-based Inovia International offers a unique blend of cosmetics with organic packaging services. They’re setting the trend through their organic approach and innovative product offering. LinkedIn
Curate Beauty
Combining beauty with consumer goods and home decor, Curate Beauty in London provides an interesting twist to traditional beauty businesses. They have managed to merge these different facets to create a holistic consumer experience. Facebook | Twitter | LinkedIn
Beauty by Holition
When it comes to merging AR and AI with beauty, Beauty by Holition is a step ahead. Based in London and founded by Jonathan Chippindale, Katsiaryna Matusevich and Russell Freeman, the company creates virtual try-on solutions for the colour cosmetics and skincare industries. Facebook | LinkedIn
A LA LUNE Limited
Last on our list is London-based A LA LUNE Limited. Although the details of their offerings and founders remain elusive, their potential impact on the cosmetics industry cannot be understated. Facebook | LinkedIn
