Mark Anderson
As consumer demands change and the industry evolves, startups are leading the way in introducing innovative solutions, particularly in the UK fashion scene. The industry has seen significant shifts in recent years, spurred on by advancements in technology, a heightened focus on sustainability, and the unexpected challenges brought on by the coronavirus pandemic. In light of this, several promising fashion startups have established their headquarters in England and are paving the way forward for the industry. In this article, we will spotlight a selection of these companies, all of which were founded in 2020 or later.
Embracing digital technologies and new business models, these companies represent the best of UK fashion, pushing boundaries and challenging the status quo. From digital fashion labels and virtual reality experiences to platforms for reducing carbon emissions and e-commerce retailers championing sustainability, these companies showcase the broad spectrum of innovation in the industry.
Without further ado, let us dive into the exciting world of these UK-based fashion startups making their mark in 2020 and beyond.
RSTLSS
Description: Presenting itself as a digital fashion label, RSTLSS is pushing the boundaries of style and digital expression. Their platform creates a space for artists and influencers to develop and sell their virtual fashion creations, growing crypto-native brands and aiding the transition of established internet protocols into a metaverse.
SKNUPS
Description: SKNUPS offers a unique intersection of fashion, gaming and cryptocurrency. Their platform caters to gamers, crypto enthusiasts, and fashion lovers who wish to elevate their digital appearance in web2 and web3 worlds.
Kavida.ai
Description: Kavida.ai is an FMS (Fulfilment Management System) helping procurement teams to ensure on-time inbound deliveries and early detection of risks associated with them. Their cutting-edge technology allows for more streamlined supply chain processes in the demanding fashion industry.
Stone Rolla
Description: Stone Rolla is a multimedia company with a focus on nurturing and developing new talent within fashion, film production, and the music industry. With bases in both London and Los Angeles, Stone Rolla has an expansive reach within the creative sectors.
inFocus
Description: inFocus is dedicated to carbon neutrality within the demanding industries of photo, film, events, and fashion shows. Their platform measures, reduces, and offsets carbon emissions, promoting positive change on an industry-specific level.
Vivaia
Description: As a fashion company with a deep commitment to sustainable practices, Vivaia creates luxury and environmentally friendly footwear and clothes. Hence, they aim to make a positive impact on the globe and the people using their products.
The Dematerialised
Description: The Dematerialised offers a technologically-driven and innovative approach to fashion, merging the digital and the material realms. Their platform provides a marketplace for authenticated virtual goods, fostering a shift in production, consumption, and ownership models.
Saint and Sofia
Description: Saint and Sofia champions sustainability and fair practices, showcasing elegant, durable fashion and accessories. Founded by Dessislava Bell, Saint and Sofia have quickly garnered attention for their commitment to sustainability and style.
Tamanna
Description: Tamanna is working on creating a multi-brand online fashion market, powered by efficient delivery models and organised content and providing a unique end-to-end experience for consumers.
Institute of Digital Fashion
Description: Institute of Digital Fashion stands as a vanguard in the fusion of the fashion industry and digital technology. As specialists in XR and NFTs, they push for disruptive changes to drive diversity and sustainability in fashion.
OMNES
Description: As a brand focused on reducing its environmental footprint, OMNES uses sustainable manufacturing processes to deliver fashionable, affordable pieces. They continually strive towards becoming carbon positive and have partnered with Earthly to this end.
In conclusion, these UK-based fashion startups bring to the table a multitude of innovative ideas and solutions. Their diverse approaches encompass digital fashion, sustainability, efficient supply chains, and revolutionary business models – illustrating the evolving face of the UK fashion industry.
