Showcasing England’s Newest Beauty Industry Innovators: UK-Based Startups to Watch

January 25, 2024

The UK beauty industry has seen a surge in the incorporation of technology recently, leading to the invention of some truly innovative startups. Born out of the year 2020 or later, these businesses are using artificial intelligence (AI), machine learning, and state-of-the-art software to deliver novel services and products to their consumers. From online beauty marketplaces to AI-based skin analysis tools, these startups are revolutionizing the UK beauty industry, offering solutions that meet the evolving needs of a modern beauty consumer. All of the startups explored in this article are headquartered in England, specifically in the cosmopolitan city of London.

These companies range from global beauty tech platforms to D2C brands reinventing women’s nail care through science and technology. Integrating tech into beauty practices and systems, these startups continue to push boundaries and redefine industry norms. The cutting-edge beauty solutions offered by these companies are designed to ensure that clients get the best possible service, tailored to their specific needs. Each company highlighted within this article also has its own unique mission, which is integral to the experiences they create for their consumers.

Whether it’s offering a personalised experience, creating a social community around beauty or promoting wellness within the industry, these companies are leaving an indelible imprint on the beauty market. Without further ado, let’s take a step into the future of the beauty industry, as we explore these high-flying beauty startups.


Glambook is a global beauty tech enterprise that delivers a SaaS platform for self-employed beauty professionals and their clientele. The startup’s mission is to provide beauty professionals with a platform that allows them to carry out their business operations efficiently while also providing clients the opportunity to enjoy beauty services on the go. Founded in 2021 by Alex Tomchenko, the company is headquartered in London.

Connect with Glambook on Facebook and LinkedIn


Tamanna is a London-based startup committed to building a comprehensive online multi-brand fashion market with a distinctive end-to-end user experience. They provide a unique marketing channel with organised content and access to valuable consumer groups via a streamlined delivery model.

Connect with Tamanna on Facebook, Twitter, and LinkedIn.


Headquartered in London, Skinora is an AI-based online skin analysis tool and skincare recommendation engine. Combining AI and machine learning with real doctors, the platform offers personalised skin solutions for a variety of skin types and conditions.

Connect with Skinora on Facebook, Twitter, and LinkedIn.

Curate Beauty

Curate Beauty is another promising London-based startup. Curate Beauty offers a unique experience in the beauty industry providing a diverse array of beauty product collections catering to various consumer needs and preferences.

Connect with Curate Beauty on Facebook, Twitter, and LinkedIn.

Beauty by Holition

Beauty by Holition is a London-based startup specialising in the creation of virtual try-on solutions powered by Augmented Reality and Artificial Intelligence for the cosmetics and skincare industries. The company was co-founded by Jonathan Chippindale, Katsiaryna Matusevich, and Russell Freeman.

Connect with Beauty by Holition on Facebook and LinkedIn.


Glaize is determined to revolutionise women’s nail care through science and technology, kickstarting the change with their made-to-measure gels. Founded by Gina Farran and headquartered in London, the company employs a combination of beauty with computer vision and e-commerce elements to provide their unique service.

Connect with Glaize on Facebook and LinkedIn.


Resolute in its pursuit to become the go-to brand for Black women globally when it comes to their hair, Ruka is a UK beauty startup to keep an eye on. Led by co-founder Varaidzo Tendai Moyo, Ruka offers a diverse selection of hair care products designed to meet the unique needs of black women globally.

Connect with Ruka on Instagram and LinkedIn.

My Rev

MY REV is a burgeoning beauty app launched by co-founders Jason Iliffe and Nicola Gunby, that allows users to browse and book beauty professionals with just a few clicks. The application is designed to make it easier for users to locate and schedule appointments with beauty professionals, saving time and improving customer experience.

Connect with My Rev on Instagram and LinkedIn.

ub hair

Established by Zina Alfa, UB Hair is a beauty-tech platform that utilises AI to match clients with the highest-rated hairstylist or barber based on their hair type, location, price, and desired style. The platform facilitates seamless interaction between consumers and professionals while ensuring that both parties get the most out of the service.

Connect with UB Hair on Facebook, Twitter, and LinkedIn.


Co-founded by Liutauras Mazonas, London-based startup ChicChic is the world’s first social beauty and wellness marketplace. ChicChic aims to simplify beauty by bringing it together into a single platform where users can find beauty professionals nearby, book appointments, engage in discussions, and more.

Connect with ChicChic on Facebook, Twitter, and LinkedIn.

Qwork Barbers ltd

Qwork Barbers ltd is a London-based startup that aims to transform how barbers manage their shops and attend to their customers. The app-based platform provides a host of significant benefits, including an increase in customer footfall, accessibility to critical data on shop and barber performance, and more.

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