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Starting a new store is a big undertaking. The list of things that need to be done is a long one. But it all feels worthwhile once your business is open. Provided, of course, enough people come in and buy to make it profitable, which does not always happen. That is why in this article we are going to talk about how to increase footfall for a new store.
Advertise locally
Advertising locally makes sure that people in your catchment area are aware of your business. It sounds obvious, but it is surprising how many entrepreneurs no longer do this.
However, if you still want to reap the benefits of local advertising, you should start now. For
instance, you and your staff can wear T-shirts with your business name so that more people
would notice them and be encouraged to inquire about your new store.
If you want something fun, you can organize a contest and give away coupons and other
promotions to advertise your business to the locals.
Ultimately, all these marketing efforts will increase footfall in your new store.
Use digital screens to stand out and attract attention
Using sandwich boards is an effective way to attract attention. People´s eyes are naturally drawn to them as they walk up the street or along the aisles of a shopping mall. So, they are a particularly effective way to advertise your store, clinic, gym, bar, restaurant, or store.
In the past, that would have meant using a chalkboard or poster. Today, it is now possible to use digital screens mounted on sandwich board frames, which have their own power sources. Using digital signs to increase footfall is far more effective than the old approach. They stand out more and you can easily change what is displayed on them. Opening up the opportunity to tailor your promotions to fit in with the type of person that is walking by.
For example, a café can advertise a pensioner deal, mid-morning when this type of shopper is more likely to be around. Then just before lunchtime change the promotion to appeal to office and construction workers who want sandwiches or takeaways. Changing it again when school kids are on their way home from school to tempt them in to buy relatively low-cost food. Teens have more money to spend than most retailers realise and as you can see from this study they like to use it to buy food.
Leafleting
When done right, leafleting is a highly effective way to tempt people into a new business. You can easily learn how to create a flyer that attracts attention and converts well. But they need to be handed out in the right way to be effective. This article explains how to do that.
Tap into the power of word of mouth
Business owners often underestimate the power of word of mouth. If a friend or family member says that a new store, bar, restaurant, clinic, or gym is worth a visit, the chances are that people will pop in to see for themselves. This is backed up by data. A study carried out by Nielsen showed that 83% of people still trust the recommendation of someone they know more than they trust advertising. That is why it is extremely important to make a good first impression and provide a great service.
For instance, if you own a new salon shop, you can impress your customers by offering the best
experience. You can achieve this by investing in high-quality furniture, such as comfortable
barber chairs. These pieces of furniture can provide accessibility, comfort, and flexibility, which
are crucial in keeping your customers happy and satisfied.
Remember that having superior quality furniture in your new store can help attract more
customers and, in turn, increase your footfall over time. So, if you’re looking for the best barber
chairs and other salon furniture, you can check out product websites and other online resources.
Create an online presence
Regardless of the type of business you run, set up a website too. It makes it easier for customers to find you and to learn more about what you have to offer them. Something that by itself can increase the number of people who seek you out and become customers. Plus, if you sell physical products, you can potentially ship them to any part of the world, by enabling people to order online. Having an online presence is also beneficial for service providers.
Interested customers can leave their contact details or ask questions. Enabling you to follow up and make a sale. Clinics, gyms, and salons can also benefit by enabling customers to make an appointment during their online visit.
Having a website helps to future-proof a business. As well as allow them to make some sales should there be another pandemic or extreme weather event.
Use email marketing
Once you have set up your website you can use it to collect contact details. This enables you to send out promotions that are designed to tempt people to visit your physical business premises and buy. During quiet times of the year, you can create promotions to keep you ticking over.
Furthermore, there are essential factors to consider to get the most out of email marketing. For
example, it’s important to use eye-catching subject lines to catch the readers’ attention and
encourage them to open the email. If you don’t want to lose your readers’ interest, you need to
carefully structure the content of your message so that you can convey your company’s value
proposition.
In addition, it’s crucial to keep the design of your email as simple as possible. Besides, your
readers will appreciate and respond better to a straightforward layout. Consequently, by doing
these steps, you may use email marketing to increase footfall in your new store.
Don´t give in too soon
All of the above approaches work well. But it takes time for a new business to take off and grow its customer base to the point where they become profitable. That is why it is important to be persistent and take a multi-pronged approach. But you need to monitor the effectiveness of everything you do so you do not end up spending money on advertising and other initiatives that do not work well for your particular business.
