Mark Anderson
The UK startup scene is buzzing with activity, and the vibrant metropolis of London provides the perfect backdrop for these fledgeling ventures. Specifically, the advertising industry has seen a significant surge in startup activity, with innovators aiming to change the landscape of marketing and communication. Today, we cast a spotlight on some London-based advertising startups, formed in 2020 or later, which are stirring up change in the industry.
Technology continues to disrupt traditional advertising with platforms offering a range of services from innovative mobile advertising to podcast monetization. These startups not only provide cutting-edge solutions but also create value by addressing gaps in the market.
Read on for the lowdown on these high-impact startups, making waves in London’s advertising space.
AudioMob
Founded by Christian Facey and Wilfrid Obeng, AudioMob connects brands with mobile gaming audiences through an innovative take on advertising. This London-based startup provides developers with the tools to monetize their games with non-interruptive audio ads. Follow them on LinkedIn and Twitter to keep up with their work.
Fanvue
Created by William Monange and YouTuber Joel Morris (JMX), Fanvue is a platform offering content creators an alternative to OnlyFans and Patreon, tapping into the fast-growing direct-to-fan model in the sector.
Auddy
Auddy is a venture by Andrew Craissati, Chris Ancliff, Cliff Plumer, and Howie Singer that addresses problems creators face in the fragmented ecosystem of podcast production and monetization. The platform offers a blend of editorial input, data insights, analytics, and marketing services. Learn more about them on LinkedIn, Facebook, and Twitter.
PubX
PubX, founded by Andrew Mole, Lou Carpino, and Nick Feneck, empowers publishers to augment earnings from programmatic advertising via an AI-powered dynamic floor pricing tool. They can be found on LinkedIn.
Fugo
Created by Camilla Chesham and Zuka Kakabadze, Fugo is a digital signage content management software, offering solutions to health care, food services, and education industries. They are on LinkedIn, Facebook, and Twitter.
StoreLab
StoreLab, founded by Campbell Paton and Sam Beedell, develops mobile applications for brand advertising and marketing. They’re present on LinkedIn.
Lumi Digital
Lumi Digital is a rising star in the fields of advertising, content, web design, and development. Discover them on LinkedIn and Facebook.
Malaberg
Founded by Karolis Skripka, Malaberg offers brand-building services in health, nutrition, entertainment, advertising, creative, media buying, and more. Catch them at LinkedIn.
ReachInOut
ReachInOut is a multi-channel engagement platform founded by Frank Terry, offering a range of services like content marketing, lead generation, digital marketing, email marketing, and content creation. Keep an eye on them on LinkedIn, Facebook, and Twitter.
Wishu
Wishu, created by Hubert Trinkunas, James Xu-Johnson, and Lavena Xu-Johnson, empowers creative entrepreneurs with industry news, resources, and job opportunities. They are located on LinkedIn.
Skale
Skale is a digital media venture operating in the advertising sector. Discover more about them on LinkedIn.
