Spotlight on New UK-Based Fashion Startups Revolutionising the Industry

January 19, 2024


The United Kingdom, renowned for its landmark contributions to the fashion industry, continuously inspires the world with the creativity of its innovative startups. These trailblazers in the fashion industry not only introduce fresh ideas and designs, but also take advantage of modern technology and sustainable practices. This article focuses on budding startups, established in 2020 onwards, that are making strides in the fashion industry right here in the UK.

From pioneering online platforms that merge fashion with the metaverses to locally built sustainable brands reinforcing responsible practices, we are witnessing an exciting amalgamation of technology and creativity. These startups are thriving in challenging conditions, presenting innovative solutions to age-old problems while consistently pushing the boundaries of what’s possible.

Without further ado, let’s delve into these extraordinary companies that are trailblazing their way through the fashion industry.

Sojo

Based in Chiswick, Hounslow, in the United Kingdom, Sojo is a game-changer in the fashion industry, offering clothing repair and tailoring services. They extend the longevity of garments, promoting a sustainable approach to fashion wear.

RSTLSS

Operating from London, RSTLSS is a revolutionary digital fashion label that enables individuals to express themselves freely and fluidly. They provide a platform for artists, brands, and influencers to create and sell multiverse fashion through engaging, gamified experiences.

SKNUPS

Another tech-savvy startup, SKNUPS, based in London, offers gamers, crypto enthusiasts, and fashion lovers a chance to enhance their digital world experience by levelling up their skins.

Kavida.ai

Cofounded by Anam Rahman and Sumit Sinha and headquartered in London, Kavida.ai is an advanced Fulfilment Management System (FMS) that aids procurement teams in secure and timely inbound deliveries, effectively detecting risks earlier.

Loop Cashmere

Based in Leeds, Loop Cashmere is a synonym for quality and elegance in the fashion industry. Their premium cashmere products are a sheer symbol of luxury and comfort.

Stone Rolla

Stone Rolla, located in London, presents an artistic synergy of fashion, film production, media and entertainment. They are dedicated to nurturing and developing new talents in a distinctly independent environment.

Foudys

Co-founded by Helen Hardy and based in Manchester, Foudys is a unique e-commerce platform specializing in women’s football jerseys, wonderfully fusing sports and fashion.

inFocus

With Emelie Gintzburger Åkerbrant as one of its founders, London-based inFocus is creating a meaningful and actionable impact in the industry by measuring, reducing, and offsetting carbon emissions for various productions.

Vivaia

Operated out of London, Vivaia brings together style and eco-consciousness. They offer a range of fashion-forward, environmentally friendly footwear and clothing, paying tribute to both quality and affordability.

The Dematerialised

Headquartered in London, The Dematerialised is revolutionising the fashion industry by fostering the growing digital fashion ecosystem. Their web 3 marketplace for authenticated virtual goods blends traditional fashion business models with a more transparent and fair approach.

Saint and Sofia

Founded by Dessislava Bell in London, Saint and Sofia exemplifies sustainable fashion with its fair and stylish clothing and accessories range.


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