Mark Anderson
In recent years, we’ve witnessed a multitude of vibrant and innovative startups making waves in the beauty industry located in York, UK. These pioneering companies founded in 2020, and later have unveiled new products, services, and ideas reshaping their sector—formulating a new narrative around beauty, wellness, and personal care. Capturing the spirit of dynamism and creativity, these beauty startups represent some of the promising ventures blossoming within the ancient city.
Whether it’s fashioning cutting-edge makeup artistry, bringing the richness of Latinx culture to the fore or carving an increased focus on women’s health and menopausal wellness, these York-based beauty startups are indeed worth keeping an eye out. Their knack for reimagining and rejuvenating the landscape of skincare and personal care through their innovative and user-focused products is truly awe-inspiring.
Here, we present a line-up of fascinating beauty startups headquartered in York. In their brief existence, these startups have garnered immense attention from customers and industry leaders alike and are set to redefine the beauty industry’s standards.
Makeup by Mario
Founded by passionate makeup artist Mario, Makeup by Mario is a beauty brand that brings cutting-edge makeup artistry to the table. Mario’s two-decade-long journey in makeup has led him to create pro products curated with the highest-quality formulas, making everyday makeup application a more professional and personalized experience.
Ceremonia
Co-founded by Babba Canales Rivera, Ceremonia is a modern haircare venture that celebrates Latinx culture at its core. Serving the new generation with its unique haircare products, the brand is set to launch in full swing this fall.
Womaness️
Womaness, founded by Krzysztof Klimczak, Michelle Jacobs and Sally Mueller is changing the game around menopausal wellness. With their innovative range of solutions, the brand is all about catering to women experiencing menopause.
Veracity
Veracity, the brainchild of Allie Egan, creates innovative self-care solutions based on actual data on hormones and other bio factors affecting skin and health.
Selfmade
Founded by Stephanie Lee, Selfmade is an emotional wellbeing brand that collaborates closely with mental health experts to create their products.
Caire Beauty
Co-founded by Celeste Lee and Lorrie King, Caire Beauty is a skincare venture that aims to devise bio-scientific formulations at reasonable rates for modern women above their 40s.
Figure 1 Beauty
Beauty startup Figure 1 Beauty, founded by Kimmy Scotti, is also worthy to be noted for its potential in the beauty and cosmetics industry.
Neen
Founded by the icon of the industry, Jeanine Lobell, Neen is a new makeup brand for the new generation. Accessible to everyone, the brand is promising great potential in the future of cosmetics.
Isla
Founded by Charlie Denton and Tracy Dubb, Isla is creating waves in the beauty, consumer goods and wellness sector with their innovative strategies and attractive product hue.
SWAIR
SWAIR offers a unique showerless shampoo product. Founded by Carrie Sporer and Meredith Krill, the brand aims to simplify hair care for the busy and active individuals, providing a product that can effectively clean the hair without fuss or mess.
Present Life
To round off the list, Present Life is paving the way in the beauty, consumer goods, health care, and wellness segments. This startup may be in its early stage, but it’s already making strides in transforming the concept of personal health and well-being via their products and services.
