Mark Anderson
2020 has been an exceptionally dynamic year across the globe and particularly in the business sector. A number of innovative startups were unveiled despite the many challenges including the global pandemic. A considerable majority of these startups are in the advertising industry, offering unique platforms and solutions for businesses. They redefine the industry by providing disruptive and progressive marketing and advertising solutions geared towards the digital world.
These startups have exhibited impressive adaptability, responding to the shifting needs of consumers and advertisers alike.The United Kingdom, home to a vibrant startup scene, has produced some groundbreaking advertising startups. Each with their own distinct approach, these startups are shaping the advertising landscape with innovative solutions that meet the diverse needs of their clients.
This article will highlight some of the most exciting startups in the UK advertising industry that are newly formed in 2020 or later. Ranging from mobile gaming ad platforms to sales accelerators for the cannabis industry, these startups are adding an innovative twist in the advertising sector.
AudioMob
Located in London, England, AudioMob was founded by Christian Facey and Wilfrid Obeng in 2020. The startup provides a platform that allows brands to connect with mobile gaming audiences through in-game audio ads, offering developers a means to monetize their games without interrupting gameplay. You can follow AudioMob on Twitter and LinkedIn.
Fanvue
Another London start-up is Fanvue founded by Joel Morris and William Monage. The venture, offers an alternative to Patreon and OnlyFans marketing programs, tapping the direct-to-fan model that has recently exploded in the sector.
Petalfast
Based in Irvine, North Ayrshire, Petalfast was launched by Arun Kurichety and Jason Vegotsky. The start-up is a sales and marketing agency for the cannabis industry. Their sales accelerator integrates six components that can be activated separately, or together, for rapid growth. Follow Petalfast on LinkedIn.
Auddy
Founded by Andrew Craissati, Chris Ancliff, Cliff Plumer, and Howie Singer, Auddy is a London-based start-up that tackles the problem of resource attrition faced by podcast creators when it comes to developing and marketing their content. The start-up offers a blend of editorial input, data insights and analytics, marketing and promotional advice, and sales. Join Auddy on Twitter, Facebook, and LinkedIn.
PubX
PubX is a London-based start-up which enables publishers to increase revenue from their programmatic advertising through an AI-powered dynamic floor pricing tool. The brainchild of Andrew Mole, Lou Carpino, and Nick Feneck, PubX’s solution is designed to maximize net revenues and can be followed on LinkedIn.
Fugo
Also based in London is Fugo, an advertising start-up that offers a digital signage content management software for healthcare, food services, and education industries. Join Fugo on LinkedIn, Facebook, and Twitter.
StoreLab
Founded by Campbell Paton and Sam Beedell, StoreLab is a London-based mobile tech company that develops applications for brand advertising and marketing. Follow StoreLab on LinkedIn.
Lumi Digital
Lumi Digital is a London based start-up in the advertising sector. It offers content development along with web design and development. It can be connected on LinkedIn and Facebook.
Malaberg
Another participant in the London advertising scene is Malaberg. The startup offers brand builders services ranging from health, nutrition, entertainment, advertising, creative, media buying, strategy, performance optimization, and leadership. They develop products that are accessible to the market. Connect with Malaberg on LinkedIn.
ReachInOut
ReachInOut is a multi-channel engagement platform that was founded by Frank Terry. The social media marketing agency offers content marketing, lead generation, LinkedIn, digital marketing, email marketing, cold calling, and content creation. Connect with ReachInOut on Facebook, LinkedIn, and Twitter.
Wishu
The last startup on our list, but definitely not the least important, is Wishu. Founded by Hubert Trinkunas, James Xu-Johnson, and Lavena Xu-Johnson, this London-based startup equips creative entrepreneurs with the latest news, trends, freelance jobs, resources, and inspirations via their platform. Connect with Wishu on LinkedIn.
