Best Startup
A QUICK INTRODUCTION ABOUT WHAT YOUR COMPANY DOES/YOUR VALUES/MISSION.
Steppr provides a free end-to-end voucher ecosystem for UK businesses. Our entire ethos is about shaking up the voucher industry for businesses, in a way that helps them garner customer loyalty, while also adding an additional profitable sales channel. We don’t charge a fee, our platform is designed to be simple and easy-to-use, and once a business account is setup, we take care of the actual voucher creation, marketing & distribution, redemption, tracking, and more.
TELL US ABOUT YOURSELF?
Finance, which helped me understand some of the pain points of businesses, and also encouraged me that I wanted to be my own boss. I also moonlight as an author.
IF YOU COULD GO BACK IN TIME A YEAR OR TWO, WHAT PIECE OF ADVICE WOULD YOU GIVE YOURSELF?
Power through and work even harder. Speak to more businesses.
WHAT PROBLEM DOES YOUR BUSINESS SOLVE?
Enabling SMEs to create voucher sales campaigns without the typically large resources required (oversight, understanding of all the mechanisms required, etc), in a way that is so easy to engage in, encourages loyalty and is profitable.
WHAT IS THE INSPIRATION BEHIND YOUR BUSINESS?
The drawbacks of current voucher/loyalty platforms – either they’re better for businesses at the expense of customers, or vice versa. We solve both.
WHAT IS YOUR MAGIC SAUCE?
For the voucher sales, our progressive discounting mechanism (Steps, hence our name, Steppr), means that loyalty is encouraged. Businesses have a very high degree of control over the campaigns, which they can design to be profitable, especially as we don’t take any fee. The platform also offers an end-to-end voucher ecosystem, which makes setting up with us and using Steppr incredibly easy.
WHAT IS THE PLAN FOR THE NEXT 5 YEARS? WHAT DO YOU WANT TO ACHIEVE?
To help as many businesses as possible, and to connect as many consumers with those businesses as we can.
WHAT IS THE BIGGEST CHALLENGE YOU’VE FACED SO FAR?
Creating the technology was a hurdle, and that’s before the marketing!
HOW DO PEOPLE GET INVOLVED/BUY INTO YOUR VISION?
Businesses and customers can find out about us at steppr.com. Businesses can sign up at app.steppr.com. Our apps are being launched soon, and the iOS Steppr app is available for pre-order on Apple’s App Store.
