Mark Anderson
The advent of powerful computing devices and faster internet speeds has ushered in the era of augmented reality (AR) technologies. AR can merge the digital and physical worlds, enhancing our reality with real-time and interactive digital information overlaying the physical world. The potential of AR technology disruption is vast across industries from healthcare to advertising, or from real estate to entertainment and beyond. With the acceleration of digital transformation post-pandemic, AR technologies are starting to become an integral part of many business models. In this article, we will shine a light on some noteworthy startups, founded in 2020 or later, that are making considerable strides in the augmented reality scene in England.
These innovative startups, based right here in the UK, are at the forefront of integrating advanced AR technologies into various industries. Their cutting-edge solutions are empowering businesses to deliver more value to their customers, restructuring industries, and ushering in an exciting new era in how we interact with the world around us.
Whether it’s a platform that’s helping surgeons with real-time augmented visual aids in surgeries, a company changing the cosmetic industry by enabling virtual try-ons, or a firm working towards revolutionizing the way we exercise, each of these startups has an interesting story to tell. Despite being in their early stages of development, they are already leaving a remarkable imprint on the industry and shaping up the future of AR technology.
Pinfinity
Founded by Caleb Paullus, Hannah Arevalo, and Matthew Arevalo, Pinfinity is infusing life into the world of collectibles with its patent-pending pins. The startup enables fans to unlock exclusive content from big entertainment companies in forms of animation, video, and music through its AR-based pins.
BALLN
Headquartered in London, BALLN is a startup founded by Andrew Hall and David Budden in 2020. It combines artificial intelligence, sports science, and behavioural science to deliver breakthrough developments in augmented reality and software industries.
PRYNTD.xyz
Founder Berne Omolafe leads PRYNTD.xyz in developing an immersive universe where creators engage audiences through real-time hybrid extended reality experiences. The startup envisages transforming static 2D content into mind-blowing AR and VR experiences and is a pioneer in this domain.
Established by Ali Rezaei Haddad, NeuroNav is transforming surgical processes via its augmented reality and computer vision platform. The startup is helping augment surgical performance by integrating advanced vision.
Beauty by Holition
Co-founded by Jonathan Chippindale, Katsiaryna Matusevich, and Russell Freeman, Beauty by Holition is redefining the realm of beauty and cosmetics with virtual try-on solutions empowered by AR and AI technologies. It is helping brands give their customers a realistic perception of their products.
PhotonLens
PhotonLens specialises in devising mixed-reality smart glasses. They are transforming the way we exercise and play by creating AR headsets for athletes and gamers.
Zeruxs
Zeruxs provides software development solutions and transforms business ecosystems using innovative technologies, primarily Blockchain and Internet of Things (IoT). It is setting up robust digital ecosystems for startups as well as enterprise businesses.
TheCLUB.tv
Founded by Udaya Sharma, TheCLUB.tv is an online events platform seeking to connect fans more intimately with their favourite artists by revealing unseen parts of their journeys.
Kaizan
Kaizan is a London-based AI startup that utilises conversation intelligence to provide proactive management and scaling advice for businesses. The company populates client work streams with key data insights, helping teams grow and retain their clientele.
YouNeed3D
London-based YouNeed3D (YN3D) has established a reputation as leader in 3D Asset and Infrastructure Visualisation through technology that enables users to visualize and share key information in the most realistic environment possible.
Visualax
Founded by Amith Lankesar, Visualax aims to revolutionise AR for the metaverse with its entertainment platform, Visuverse, which seamlessly integrates music, stories and games for easy access, long-lasting playtimes and user-friendly experiences.
Each of these companies represents a unique strand in the vast and diverse web of AR technology. Their innovative and pioneering solutions are proof that the UK continues to be a hotspot for creativity and ingenuity, capable of producing game-changing companies in emerging technologies.
