Unai Sanchez: Our Mission Is To Entertain Millions of Players Worldwide

August 9, 2022

MoonDark is a mobile game development studio in the heart of Central London developing amazing hyper-casual mobile games.

Our mission is to entertain millions of players worldwide!

Tell us about yourself?

I started studying IT because I have always been very good at it with some teacher even telling me that I was an untapped genius… But suddenly one day I got bored and I became interested in programming and from there to video games, which had been in my life since I was 5 years old.

If you could go back in time a year or two, what piece of advice would you give yourself?

Be constant and forget about the people around you, no one knows better than you what you have to do, don’t waste time with certain people who don’t value you.

What problem does your business solve?

We create entertaining and easy games to play by anyone regardless of age, gender or color, literally anyone can play, from 5 years old to 90, it doesn’t matter.

What is the inspiration behind your business?

THE GAME AWARDS have always caught my attention and in 2018 I said that one day I would be there… This year I received a personal invitation for the awards show and a party in Hollywood.

What is your magic sauce?

There is no magic, it is work, perseverance and a lot of sacrifice. I would especially emphasize sacrifice, you have to sacrifice a lot of personal, social and family time.

What is the plan for the next 5 years? What do you want to achieve?

Continue to reach millions of people and release bigger games for higher platforms (thing that is already underway), win many awards and be happy at some point.

What is the biggest challenge you’ve faced so far?

Time, sometimes it seems like you have all the time in the world and it’s not true, before you know it, days, weeks, months or even years have passed… It seems like yesterday when I started and we’re about 5 years old…

All this has also generated a terrible anxiety in me that I have never talked about with anyone, and probably a lot of that anxiety is without justification, but there is a lot of pressure on me today. I am 22 years old and anxiety eats me alive every day.

The fact that you´re overstimulated when everything seems to go well, that you have so much of these material things… They really don’t equal emotional support and that is something that I have never had, nor do I have today.

I do this thing where I bury how dark my thoughts are and don’t show how low and depressed I feel when I´m alone. I fake smiles, laughs and my happiness and because of those things people move on past my issues and go on to the person who’s waving at everybody saying, ‘Hey, look at me, I´m sad’.

How do people get involved/buy into your vision?

I would just like to tell people to continue supporting video games, do not create conflicts between platforms, every game has a lot of work and a group of people behind it with enthusiasm to bring that product to the market, continue supporting it seriously, Although it may not seem like it sometimes, it is greatly appreciated!

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