Best Startup
At Best Startup UK we track over 130,000 UK startups and over 500,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top United Kingdom based CMO’ operating in the FinTech space. If you think a CMO’ is missing from this list, feel free to contact our editor on editor@beststartup.co.uk.
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Companies House UK, Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.
Sally Allan
Chief Marketing Officer of Wealthify
Sally Allan is the Chief Marketing Officer at Wealthify.
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About Wealthify: Wealthify offers effortless, transparent, and affordable investing for everyone.
Andrew Davies
Chief Marketing Officer of Paddle
Andrew is currently the Head of Brand & Digital at Episerver, after it acquired Idio in November 2019, the business he co-founded. He also advises, supports & invests in early-stage startups, helping them problem-solve around proposition development, people & teams, and B2B/SaaS marketing. Previously, he co-founded Idio, serving as CMO and also leading people ops. He helped build the business to a market-leader in B2B personalization, with a very successful B2B SaaS account-based-marketing approach, a superb team in NYC, SF & London, and enterprise clients including IBM, BNY Mellon and Fitch Group. Idio raised $13m+ from angels & institutional investors. He also sits on the board of Ninety, an agile digital transformation consultancy with clients including Generali, Axa, Allianz & Zurich. Ninety is a social enterprise, with 90% of distributable profits given to alleviate global poverty.
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About Paddle: We’re the only complete payments infrastructure provider for SaaS companies.
Alex O’Shaughnessy
Chief Marketing Officer of Zepz
Alex leads the marketing and communications teams at WorldRemit, helping deliver brand value, strategic planning and an improved customer experience. He brings more than 18 years’ marketing experience to the role, having worked in both domestic and international markets. Before joining WorldRemit, Alex led a highly successful team at William Hill as the Group Chief Marketing Officer, having joined the company as Head of UK Marketing in 2008. Alex holds a Postgraduate Diploma in Business, Marketing and E-commerce from the University of Liverpool.
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About Zepz: Zepz is a money transfer service that helps migrants send money to their loved ones all over the world.
Martin Lamming
Chief Marketing Officer of MasLife
Martin Lamming is the Chief Marketing Officer of MasLife.
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About MasLife: Financial services, Well-being, AI
Andrew Tomlinson
Chief Marketing Officer of Calastone
Andrew Tomlinson joined Calastone in 2015 and is responsible for the strategic planning and execution of Calastone’s global marketing and corporate communications programmes. Andrew brings over 20 years international marketing experience gained in the financial, payments and technology sectors. Before joining Calastone, Andrew was Global Head of Marketing at Temenos, a Swiss based financial software company. Prior to this he has held senior marketing positions at HSBC and payment specialist VocaLink.
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About Calastone: Calastone is a global transaction network for the mutual fund industry.
Yoann Pavy
Chief Marketing Officer of Nude
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About Nude: The new way to save for and purchase your first home.
Marius Nedelcu
Chief Marketing Officer of TransferGo
Marius Nedelcu is the head of growth at TransferGo.
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About TransferGo: TransferGo offers international money transfers for both migrant workers & businesses using their digital account-to-account business model.
Jasper Martens
Chief Marketing Officer of PensionBee
In the dusty old pension world, Jasper brings pensions back in people’s mind with PensionBee, UK’s first online pension manager. Leading up brand and marketing, he brings 12 years of experience to the fintech startup, voted as one of the innovations of the year by Financial Times. Jasper started his career working for various startups in Amsterdam through his own online marketing agency. In 2009 Jasper moved to London to join online insurance provider Simply Business as Head of Marketing and Communications. He won a DADI award (online marketing) and Digi Award in 2014 (customer insight) for his campaigns. There’s almost nothing Jasper likes more than collaborating to make cool things happen.
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About PensionBee: PensionBee: the clever way to find and combine all your old pension plans in one good-value, online plan Capital at risk.
Rob Stross
Chief Marketing Officer of WeSwap
Before WeSwap I spent the bulk of my career at TNT Magazine, where I started as marketing executive and left 11 years later as MD. This included a fabulous 3 year stint managing the Sydney office. I then moved into the world of online travel as Marketing Director of Global Travel Market and Directflights.com. I’m a keen traveller myself and have worked in travel most of my career, so to me WeSwap just makes sense. I hate unnecessary charges and get a real kick knowing I’m bringing this new, disruptive brand to life.
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About Directflights.com, WeSwap: WeSwap is a mobile application that allows users to swap different types of currency with others.
Francisco van Zeller
Chief Marketing Officer of Netwealth
Over 15 years’ experience in marketing across different industries and countries. Digital entrepreneur and former director at Samsung Electronics.
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About Netwealth: Netwealth is an online wealth management service that brings together an experienced team, user-friendly technology and lower fees.
Carl Robertson
Chief Marketing Officer of FNZ
Carl Robertson joined Temenos as Chief Marketing Officer (CMO) in 2017. In this role he is responsible for planning and execution of Global Marketing and Corporate Communications programs. Prior to joining Temenos, Carl was VP Global Marketing at Tata Communications, a global telecom and cloud organisation. Carl has over 18 years of experience in senior executive roles within leading technology organisations, including Xerox and Orange and more recently Colt where he was CMO and VP of Products. He holds a bachelor’s degree in management, innovation and business strategy from Aston University, UK.
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About FNZ, Temenos: FNZ partners with financial institutions to enable them to provide multi-channel wealth management services to their clients.
Christine Bailey
CMO of Passfort
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About Passfort: PassFort is a turnkey compliance solution for onboarding customers in regulated markets.
Alessandro Onano
Chief Marketing Officer of Moneyfarm
Alessandro is a firm believer that high cost investing is destroying individual’s wealth, he joined Moneyfarm to help bring low-cost investing to all consumers. Alessandro has had an international marketing career, working in Paris, London and Milan. In Paris, Alessandro developed the online community Sport4Fun, and most recently Alessandro led the team that launched Betclic to the Italian market.
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About Moneyfarm: Moneyfarm is a digital wealth manager that offers online financial advisory and investment services.
Kyrre Riksen
Chief Marketing Officer / Co-founder of Jaja
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About Jaja: Jaja is a fintech company that provides digital and physical credit cards and other financing services.
Viktor Nebehaj
CMO & Cofounder of Freetrade
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About Freetrade: Freetrade is a challenger stockbroker that offers free share trading in mobile phones.
Ola Szaran
CMO & Head of Marketing of Blackbullion
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About Blackbullion: Award winning fintech platform reimagining the student financial stack
Mark Little
Co-Founder, COO & CMO of Pynk
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About Pynk: Pynk is where everyday people invest better together.
Cindy Etsell
Chief Marketing Officer of Vizolution
Cindy Etsell is Chief Marketing Officer at Vizolution
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About Ezra Coaching, Lee Hecht Harrison, Vizolution: Vizolution develops a screen sharing technology for businesses to directly interact with their clients.
Alan Gleeson
CMO of NorthRow
Alan is a B2B Marketing Consultant based in London. Alan previously established Palo Alto Software’s UK subsidiary, which focused on the sales and marketing of Business Plan Pro, the best selling business planning software product. In recent years Alan has been heavily involved in the transition to a SaaS offering called Liveplan.com Prior to that Alan was a business development manager at Barclays Plc the leading global financial services provider. He joined Barclays on their graduate programme in 1998 from University College Cork, Ireland and spent 5 years there, including time at Clearlybusiness a London-based innovation unit within Barclays. Alan has an MBA from Oxford University, an MSc and B.Comm from University College Cork, Ireland and a Post Grad Diploma in eCommerce from Birkbeck College, University of London. He is also on the board of the Irish International Business Network (www.iibn.com) You can follow Alan on Twitter @alangleeson or view his website at www.alangleeson.com
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About Carmichael Communications, NorthRow: NorthRow helps businesses to efficiently protect themselves from financial crime, from failures to comply with related legislation.
Nic Orfang
CMO of Simply Mystro
Nic Orfang is the CMO at Simply Mystro.
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About Simply Mystro: Saas, fintech , banking , blockchain , validations
John Humpish
CMO of tibit
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About : pocket change for the internet — tips and tiny payments spent without a second thought.
Dom Wolf
Co-Founder & CMO of investUP
Co-founder at investUP.
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About investUP: investUP helps debt & equity crowdfunding investors see more, save time, and simplify.
