Best Startup
At Best Startup UK we track over 130,000 UK startups and over 500,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top United Kingdom based Founder operating in the Consumer Goods space. If you think a Founder is missing from this list, feel free to contact our editor on editor@beststartup.co.uk.
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Companies House UK, Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.
Andrew Xeni
CEO, Co-Founder of Fabacus
A highly driven and experienced CEO with a diverse portfolio of business interests. Andrew’s primary focus has till recently been in the family garment manufacturing business, Europride Ltd., founded with his brother. Having supplied most of the UKs largest fashion retailers for over a decade, Andrew understands their supply chain needs. The businesses boast a combined annual turnover in excess of $150m, with over 2,000 employees globally and including vested interests in the full supply chain: Factories in the UK, Eastern Europe, Morocco and Sri Lanka, a UK dye house, a UK knitting plant, fabric import business, and UK printing facilities. Andrew also has two ecommerce brands, Baaclothing.Com and NobodysChild.Com, that compliment his fully integrated vertical manufacturing service. Fabacus is the brainchild of all this supply chain, retail and ecommerce experience. Understanding exactly what is needed to improve each process and make businesses faster and more cost efficient, Andrew alongside his co-founder Ray Noppé, were able to build a suite of solutions. Fabacus delivers optimal efficiency for greater profit through customisable software for business intelligence, data management, relationship management and e-commerce marketing optimisation. To date Fabacus has successfully integrated its solution with the likes of Charlotte Tilbury, Salesforce and Revel. In addition to Fabacus and Europride Ltd, Andrew continues to invest in technology alongside New Look founder, Tom Singh, as well as property development and music interests: Launching his own music label, supporting and developing new talents.
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About Fabacus: Fabacus is a technology business that transforms brand licensing through the power of data.
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Richard Grogan
Founder & Executive Chairman of Zenaura
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About Zenaura: Zenaura is a IoT controlled home fragrance with aspirational design.
Simon Sassoon
Founder of Zenaura
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About Zenaura: Zenaura is a IoT controlled home fragrance with aspirational design.
Ernesto Schmitt
Co-Founder & Arch Crafter of The Craftory, also co-founder & President of Sibylla.ai, and chair of both context.ai and hypersentience.ai.
Ernesto Schmitt is an entrepreneur and investor. He is co-founder of The Craftory, the $600M investment house focused on insurgent challenger brands in consumer goods. Previously Schmitt was founder/CEO of Beamly, DriveTribe and peoplesound. He is also chairman of Deep Learning ventures Fabula AI, and Mogees.
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About The Craftory: The Craftory is an investment fund that focuses on cause-driven CPG brands.
Jessi Baker
Founder & CEO of Provenance
Jessi Baker is the founder of Provenance, building the future of supply chain transparency and product trust on the blockchain. She is an Art and Science hybrid, with Master’s degrees in Engineering from the University of Cambridge and Design from the Royal College of Art. She has worked with brands on technology strategy across the US and Europe, including Adidas, The Four Seasons, The Guggenheim Museum, British Airways and Will.I.Am. She is an associate researcher at the Intel Institute for Sustainable Cities and a regular speaker on technology and social business.
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About Intel, Provenance: Provenance is the leading software solution for sustainability communications
Von Sy
Founder of Nimble Babies
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About Nimble Babies: Nimble is a child-friendly household cleaning products are made with plant-based ingredients to fight the mess your little ones make.
Jean-Christophe Chopin
Founder and CEO of BORN
A creator and innovator by nature, JC is an entrepreneur who has had a strong presence in online financial services, digital insurance and stock brokerage. He has a wealth of international experience with expertise in the US as well as vast European digital and brand management knowledge. JC pioneered E*Trade Europe and Verisign in the early days of the Internet, and later went on to invest in real estate, time pieces and luxury fashion. His passion for skiing and extreme sports also led him to launch the ‘Carre Neige’ ski insurance within the Savoie region. Most recently, he has married his online finance expertise with his experience in design and luxury brands to create BORN, a B2B global market-network that connects design-led brands with retailers.
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About BORN: BORN is the world’s first private B2B platform that connects a global network of design-led lifestyle brands and retail buyers.
Petter Neby
Founder and CEO of Punkt. Tronics
Petter Neby is a Norwegian technology entrepreneur. Mr. Neby launched his first business in Norway in 1989, at the age of seventeen, and in 1991 moved to Paris, to work for an international consumer electronics company. Innovation and creativity has led Mr. Neby to find and manage successful businesses in the telecommunications, enterprise software and website areas. Mr. Neby created Punkt. in 2008 to offer straightforward alternatives to multi-function devices that started to dominate the consumer electronic marketplace.
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About Punkt. Tronics: Punkt. is a Swiss design led technology company that aims to make life simpler by creating timeless and outstanding products
Ben Patten
Founder & CEO of Good Club
Founded a number of businesses. Main skills are articulating a vision, finding the necessary resources and creating the foundations for growth. Recently studied the product management process to understand how to improve the success rate of creating a digital product. Worked closely with a number of different funding sources. Creating a business that brings sustainability to a mainstream audience. Loves swimming outdoors
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About Good Club: Good Club is a Zero Waste supermarket that offers different brands and sells groceries in reusable packaging.
Danny Blackman
Co-Founder & CPO of Good Club
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About Good Club: Good Club is a Zero Waste supermarket that offers different brands and sells groceries in reusable packaging.
Simon Mellin
Founder & CEO of Modern Milkman
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About Modern Milkman: The Modern Milkman, a return & reuse grocery delivery service on a mission to reduce waste
Becky Hilton
Founder of Modern Milkman
Becky Hilton is the Founder at The Modern Milkman.
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About Modern Milkman, Modern Milkman: The Modern Milkman, a return & reuse grocery delivery service on a mission to reduce waste
Ashleigh Hinde
Founder & CEO of Waldo
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About Waldo: Waldo delivers high quality, daily contact lenses on subscription.
Karen Harwood
Director and Co-Founder of Oodee
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About Oodee: allergen neutral skincare – next generation clean beauty
Victoria Tydeman
Director and Co-Founder of Oodee
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About Oodee: allergen neutral skincare – next generation clean beauty
Ollie Horbye
Co-Founder of Olsam Group
Ollie Horbye is a Co-Founder of Olsam Group.
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About Olsam Group: Olsam Group is a technology-driven commerce company that acquires and operates top Amazon third-party and other D2C eCommerce brands.
Sam Horbye
Co-Founder of Olsam Group
Sam Horbye is a Co-Founder of Olsam Group. .
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About Olsam Group: Olsam Group is a technology-driven commerce company that acquires and operates top Amazon third-party and other D2C eCommerce brands.
Iris Anson
Founder/CEO of Solely Original
Iris is a founding director at Solely Original, an online bespoke women’s footwear brand. As a fashion conscious city professional, she decided to leave behind her career as a tax consultant to pursue a solution for women like her, who had trouble finding fashionable shoes that are comfortable to walk in.
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About Etiq AI, Solely Original: Solely Original is a shoe brand allowing clients to design their own shoes, have custom made to fit the specifications of the feet.
Stephen Lane
Founder & CEO of Prop Store
The founder of The Prop Store of London, Stephen became interested in movie memorabilia while his previous sign-making company was working as a contractor on the sets of Eyes Wide Shut. Stephen began networking with Industry technicians and found his first few treasures, which led him to pursue Prop Store as a full time business. At that time, no one in the UK was selling this type of memorabilia as a full-time operation. Stephen has been a steady pioneer in the industry, constantly developing and evolving the business and constantly trying fresh initiatives. He has located some of the most significant caches of film memorabilia of the past decade and both his personal and company collections reflect this- they are amongst the finest in the world.
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About Prop Store: Prop Store, one of the worlds leading vendors of original movie props and costumes.
Lana Elie
Founder and CEO of Floom
Lana Elie is the Founder & CEO of Floom.
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About Floom: Floom is a tech-enabled marketplace for florists to sell their creations direct to customers.
Alex Hooi
Chief Medical Officer / Founder of Callaly
Inventor of the Tampliner®, and a co-founder at Callaly.He is also an NHS Gynaecologist, Consultant Specialist and Clinical Director of the Barking Havering and Redbridge University Hospitals NHS Trust and Fellow of the Royal College of Obstetricians and Gynaecologists.
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About Callaly: Callaly is a period care company that develops and manufactures innovative feminine care products.
Thang Vo-Ta
CEO & Co-Founder of Callaly
Co-founder & CEO at Callaly.Thang is a graduate of MIT and started his career in Goldman Sachs in NYC & London.
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About Callaly: Callaly is a period care company that develops and manufactures innovative feminine care products.
Ben Fletcher
Co-Founder & CEO of The Mothership
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About Lead Bullets, Oxford Global Resources, The Mothership: The Mothership brings the power of multichannel marketing and digital-first branding to the best consumer products.
Merric Mercer
Director and Founder of Hive Online
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About Hive Online: Hive are enabling global FMCG manufacturers to influence consumer behaviour
Ed Butterworth
Chief Commercial Office & Co-Founder of Aforza
Ed Butterworth serves as a Chief Commercial Office and a Co-Founder of Aforza.
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About Aforza: Aforza develops cloud and mobile apps for consumer goods companies.
Nick Eales
Chief Product Officer and Co-Founder of Aforza
Nick Eales serves as a Chief Product Officer and one of the founders of Aforza.
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About Aforza: Aforza develops cloud and mobile apps for consumer goods companies.
Timothy Brownstone
Founder & CEO of KYMIRA Sport
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About KYMIRA Sport: KYMIRA Sport is developing a range of performance and recovery enhancing sportswear.
Alexandra Chappatte
Founder of Savannah Brands
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About Savannah Brands: Savannah Brands is a food & beverage company.
Darcey Croft
CEO & Co-Founder of Barenaturals
Co-Founder & CEO of Barenaturals on a mission to impact the world through conscious consumerism & replace lost habitats by planting trees. Lots of trees. Digital Evangelist and social marketing expert.
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About Barenaturals, SocialMushroom: Barenaturals is a world friendly and candle company. They make natural candles & organic skincare balms with nature’s greatest ingredients.
David Bryans
Founder and Products Developer of Barenaturals
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About Barenaturals: Barenaturals is a world friendly and candle company. They make natural candles & organic skincare balms with nature’s greatest ingredients.
Kishan Vasani
Co-Founder & CEO of Spoonshot
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About Spoonshot: Spoonshot is a developer of a personal discovery platform used to replicate human cognition in the food domain.
Dexter Grima
CO-Founder of Everly Wellness
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About Everly Wellness: Everly Wellness is a technology healthcare company focused on providing honest, expertly researched and personalised nutritional products.
Tomas Mjartan
Co-Founder of IMPACT
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About IMPACT: IMPACT is about getting people more engaged towards the causes that they care about.
Joe Benn
Co-Founder of Ugly Drinks
Joe Benn is a Co-Founder of Ugly Drinks.
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About Ugly Drinks: Ugly Drinks is a beverage company that makes drinks that has no sugar, no sweetener, no calories.
Celine Ivari
Co-Founder & CEO of WholyMe
Celine Ivari is the co-founder and CEO of WholyMe. She is also the co-founder of Meshkati. Celine earned her master’s degree in Genetics at UCL.
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About WholyMe: WholyMe offers the healthiest, effective relief remedies. Our products are all-natural and 100% organic certified.
Quitterie de Rivoyre
Co-Founder & COO of WholyMe
Quitterie de Rivoyre is the co-founder and COO of WholyMe.
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About WholyMe: WholyMe offers the healthiest, effective relief remedies. Our products are all-natural and 100% organic certified.
Benjamin Redford
Co-Founder of Mayku
Ben is an inventor and a designer who’s shipped multiple Kickstarter campaigns before founding Mayku. While at Mint Digital, he worked on Foldable Me, Olly and Polly the web-connected robots, and launched Projecteo, the Mini Instagram Projector.
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About Mayku, Mayku: Mayku develops tabletop machines to help streamline product development cycle.
Alex Smilansky
Co-Founder & CEO of Mayku
Before founding Mayku with Ben, Alex led the development of apps and websites as a Strategy Lead at Mint Digital. His clients included Tesco and the Cabinet Office, as well as launching multiple fresh ventures.
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About Mayku: Mayku develops tabletop machines to help streamline product development cycle.
Rosie de Malmanche
Founder of o|urmoire.
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About o|urmoire.: The Brighter way to Buy & Borrow
Richard Woolley
Founder & CEO of Paperclip
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About Paperclip: Changing the way people think about the things that they own.
Paul Preuveneers
CEO & Founder of Uncommon
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About Uncommon: Uncommon designs and develops bespoke merchandise and teamwear
Tim Frear
Founder of Platinum Stairlifts
Tim Frear, founder at Platinum Stairlifts.
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About Platinum Stairlifts: Platinum specialise in the tailored design and manufacture of domestic curved and straight stairlifts.
Philip Campbell
Founder of K Wearables | My K Ring
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About K Wearables | My K Ring: K Wearables is an award winning fintech focussed on wearables, combining payments, mass transit, loyalty, access control and ticketing.
Kenny Harmel
Director and Co-Founder of Galileo Watermark
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About Galileo Watermark: Galileo Watermark provides creative design and innovative products to the airline and medical industry.
Ian Linaker
Chairman & Founder of Galileo Watermark
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About Galileo Watermark, Scaramouche & Fandango: Galileo Watermark provides creative design and innovative products to the airline and medical industry.
Lee Plaister
Founder / MD of Refundable
Lee is an inspiring person, a mentor for some, who can easily run and lead any project.
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About Beyond Comparison Group, Refundable: Refundable allows users to take part in a wide range of refundable benefits.
Graeme Carr
Co-Founder & Managing Director of Paladone
Graeme Carr is Managing Director at Paladone Products Ltd
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About Paladone: Paladone is a gift designer company that creates and innovates giftware with a history of spanning 21 years.
Nick Troday
Co-Founder and CEO of Bower Collective
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About Bower Collective, Sift: Bower Collective is a direct-to-consumer digital platform for sustainable home and personal care products.
Sanjit Vallance
Founder of Nui Ami
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About Nui Ami: Nui Ami has a new approach to sleepwear, with the emphasis on versatility and comfort.
Stephen Buck
Founder of Moda in Pelle
Stephen Buck is a Founder at Moda in Pelle.
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About Moda in Pelle: Moda in Pelle is a UK-based designer company
Lauren Bowker
Chief Creative & Innovation Officer / Co-Founder of T H E U N S E E N
T H E U N S E E N founder Lauren Bowker graduated from the Manchester School of Art with the award-winning pollution sensing compound PdCl2. She went on to study printed textiles at the Royal College of Art London, creating several additional chromic colour-change inks, portrayed through provoking pieces shot by Tim Walker and modelled by Kate Moss, as well as magic materials and extraordinary experiences within automotive, medical, textiles and couture. T H E U N S E E N has exhibited worldwide, from London Fashion week to The Royal Academy of Engineering, The Science Museum, The V&A and The Barbican. Lauren has received numerous significant awards and acknowledgement along the way, including HClub100 creative entrepreneur of the year, the BFC and TSB winner of digital innovation in fashion. She is also a TED fellow and sits on the Board for the European Council for the Internet of Things.
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About T H E U N S E E N: T H E U N S E E N is a branded materials science business that reveals to the world what it cannot see for itself through consumer products.
Nigel Gifford
Founder and Chairman of Windhorse Aerospace
Nigel Gifford OBE CP Eng.(Aero) Chairman / Founder Windhorse Aerospace Nigel is best described as an eclectic solutions architect ~ drawing on skills, practical experience, and research acquired at different times of his life. It is from his aeronautical, skydiving and catering background he conceived the Pouncer(tm) food carrying AV that is also made of edible components. Presently, using his specialist knowledge in feeding in non-human environments, Nigel is working to get Pouncer(tm) into service with his team, and is working in the critical food technology area to ensure that the food cargo and edible structure are fit for purpose on deployment as first response into disaster areas Biography Brought up in a busy restaurant, and then trained as a chef at the Army School of Catering, Nigel has extensive knowledge of differing styles of cuisine. This includes feeding explorers and adventurers in remote and hostile environments, as well as cooking at 26,000ft on Mt Everest in 1976. He wrote the present Royal Geographical Society catering manual and his advice is still sought for extreme expeditions. As an aerospace solutions architect Nigel has designed equipment for UK Special Forces, and built protective equipment housings for the RAF Tornado. In 1991 he designed a special camera platform for the first ever hot air balloon flight at 33,000ft over Mt Everest and worked on Sir Richard Branson’s round the world balloon project advising on the small capsule’s internal ergonomic layout, feeding, and the living routines for the crew confined inside. Prior to Windhorse, he was Managing Director of the Ascenta™ – The high-altitude, long-endurance, unmanned aerial vehicle acquired by Facebook in 2014 to provide Internet access into the developing world. The aircraft has since been renamed Aquila by Facebook.
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About Windhorse Aerospace: Windhorse Aerospace has created the world’s first purpose-built UAV/Drone intended for humanitarian aid delivery – POUNCER.
Chris Forbes
Co-Founder & Director of The Cheeky Panda
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About The Cheeky Panda: Cheeky Panda is a sustainable bamboo tissue manufacturer.
Hillary Graves
Co-Founder & Owner of Little Dish
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About Little Dish: Make perfectly nutritionally balanced food for toddlers
Kaushal Shah
Founder and CEO of envoPAP
Trying to turn Ideas into Reality!
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About envoPAP, Inwius: envoPAP is a Sustainable Materials Company utilizing green technology to provide agricultural waste with a second life.
David Kovats
Founder & CEO of Collectorism
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About Collectorism: Collectorism is a global network providing a platform for collectors to showcase and exchange their items.
Geoff Thomas
Founder of The Keyboard Company
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About The Keyboard Company: The Keyboard Company are perfectly placed to meet virtually every keyboard and mouse requirement.
Emma Shaw
Co-Founder & Business Director of Library of Things
Emma Shaw is a Co-Founder & Business Director at Library of Things.
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About Library of Things: Library of Things is a start-up that lends out products from drills to sound systems to GoPros from smart borrowing kiosks.
Sophia Wyatt
Co-Founder, Co-Director of Library of Things
Sophia Wyatt is a Co-Founder, Design & Product at Library of Things.
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About Library of Things: Library of Things is a start-up that lends out products from drills to sound systems to GoPros from smart borrowing kiosks.
Andy Boothman
Founder of DressCode
Andy Boothman is the founder of Dresscode. He has a bachelor’s degree in graphic design at Blackpool & the Fylde College.
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About DressCode: DressCode designs and produces high-quality shirts with tech-inspired icons and patterns.
Michael Thomas
Founder of Mini Mantas
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About Mini Mantas, PDu: Mini Mantas creates products that helps children develop swimming skills.
Sinead Murphy
Founder & CCO of Shnuggle
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About Shnuggle: Shnuggle is an innovative company that designs modern, clever baby products for the mid-high end of the market.
Antonio E. Weiss
Co-Founder of Thomas Clipper
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About Thomas Clipper: Thomas Clipper makes small batch, hand-made and made-to-order shaving gear for men who value quality craftsmanship and unique design.
Rebecca Zeltinger
Founder of AdaptiveWave
Founder at AdaptiveWave
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About AdaptiveWave: AdaptiveWave develops a technology solution that is able to heat only the frozen areas of food.
Jason Taylor
Founder of AdaptiveWave
Founder at AdaptiveWave
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About AdaptiveWave: AdaptiveWave develops a technology solution that is able to heat only the frozen areas of food.
Daniela Castellanos
Entrepreneur and Founder of Castellano Ethnic Origins
Daniela Castellanos was born in Colombia in the spring of 1989. Life as an entrepreneur began in her early teens, when she started her first tailoring classes at the age of 14. Daniela’s love of true craftsmanship grew from her passion for travel. Upon completing her degree in Journalism and Communication in December 2013, Daniela embarked on a spiritual journey throughout her native Colombia, which led her to some of the most remote areas in the desert and north coast of her country. An adventurer by nature with a true passion for individualistic nomads, Daniela sought out to find some of the most secluded and skilful indigenous communities, whose way of life and unique weaving had always fascinated her. She met many hardworking, wise artisans who inspired her greatly. The Wayuu people live in the desert state of La Guajira and the Arhuaca People live in the mountainous areas in northern Colombia, and have been sewing and weaving for centuries. Each woven design carries a meaning that extends far beyond its aesthetic appeal. After spending weeks learning from and sharing with these atypical communities, Daniela’s passion for the tribes’ craftsmanship and the spirituality it holds made her want to share her findings with the world. Daniela began her entrepreneurial journey believing in an ethical and sustainable fashion label that can in turn improve the livelihood of rural artisans in Colombia. Each Castellano’s collection celebrates individuality and creativity. Daniela creates bespoke pieces for the woman with a chic, yet playful sense of style. Embellished with Swarovski Crystals each piece embraces the human story of the weaver and takes part of the Castellano Foundation that aims to develop social programs to help education and reduce poverty in margin areas where the lack of electricity, water and internet affect enormously the growth of a better and equal society.
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About Castellano Ethnic Origins: Castellano Ethnic Origins offers handbags, backpacks & friendship bracelets handmade by indigenous women in Colombia.
Nathan George
Founder of Trade as One
Founder at Trade as One.
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About Trade as One: Healthy and ethical food subscription.
Stacy Chan
Founder & Creative Director of Stacy Chan London
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About Stacy Chan London: Founded in 2013, the Stacy Chan brand takes unique, minimalist construction as a starting point for luxury fashion.
Hannah Saunders
Founder and Director of Toddle
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About Toddle: Toddle is a skin care brand for children
Martina Mercer
Founder of The Consumer Voice
Martina Mercer is a freelance digital marketer and copywriter who has written for many publications including the Huffington Post and MOZ. She won the Working Mother of the Year Award in 2014 and is currently shortlisted as Journalist of the Year, Most Inspirational Role Model in IT and Best Businesswoman of the Year.
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About The Consumer Voice: The Consumer Voice gives consumer advice on the BBC and to shoppers and brands
Cosima Pole
Founder/Director/Designer of Creature Clothes Ltd.
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About Creature Clothes Ltd.: Dog and Cat Collars, Beds and accessories. Designed and made by hand in the UK
Rob Wilks
Founder & Director of The Talent Base
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About The Talent Base: Online Curated Talent Marketplace – Consumer Goods Industry
