Marcus Richards
Bin bottled water and take up tap
Make it part of a healthy lifestyle planet-friendly regime for 2022
Tap water is cheaper, more eco friendly and just as good for you as bottled water.¹
Bottle water costs on average 500 times more than tap water. The average person spends £25,000 on bottled water in their lifetime, when tap water costs just 0.097p a litre – around 1p for a bucket of water².
We get through some 18 billion plastic bottles every year in the UK, with only 25% being recycled which means that nearly 14 billion bottles end up in landfill or being incinerated every single day.
So do yourself and the planet a favour and turn on the tap. The UK’s tap water is among the safest in the world so what’s not to like? It’s checked 30,000 times a year for chemicals and bacteria and undergoes hundreds of taste tests.
Studies show that most people can’t tell the difference between bottled water and tap water in blind tastings. However, there are regional variations in the taste of tap water around the UK as a result of minerals being absorbed by water as it travels through the ground. If your tap water doesn’t suit your taste buds then a simple solution is to use a reusable filter water bottle such as H2WOW.
For every bottle sold H2WOW makes a donation to international water aid charity Just a Drop, helping to reduce child mortality in developing countries by providing clean, safe water where it is needed the most
¹ The British Nutritional Foundation has found that bottled water was no better for you than tap water
²Statistics provided by Thames Water
Tell us about yourself?
Advertising and marketing and 35 years in Corporate Mechandise, product development and promotion. Our Company was the first to market stress balls
If you could go back in time a year or two, what piece of advice would you give yourself?
Check your market before you start anything. Your product may be good, but make sure it doesn’t conflict with your cusomers other products.
What problem does your business solve?
Waste (reduces plasic waste by 99%) It saves money (£400 per year) removes any taste from tap water, it saves energy and helps save lives.
What is the inspiration behind your business?
Single use water bottles are wasteful, uncessary and expensive. The product is of a lowere quality than what come from the tap
What is your magic sauce?
Our product is aesthetically more pleasing than that of the competiition. It is more efficient and can be prined in up to 4 colours (process as a decal) It saves money, waste, energy and for every bottle sold we contribute to a water aid charity.
What is the plan for the next 5 years? What do you want to achieve?
Break into the retail market and communicate to consumers that the single use water they are purchasing is harming the planet. Simgle use water bottles are wasteful, expensive and the contents are inferior to tap water!
What is the biggest challenge you’ve faced so far?
Retail resistance. REtailers will not stock our product whilst they are selling mountains of single use bottles in their stores
How do people get involved/buy into your vision?
Buing the product would help!
