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A high-performing website landing page can increase brand awareness, create more conversions, and improve ad performance. Read on for more information if you need a helping hand with creating high-performing website landing pages.
What Is A Landing Page?
A landing page is a webpage that potential customers can be redirected to when looking for a service or product that may help them. Your chosen landing page should direct a customer towards a single purpose, such as finding information or trying out a product. It should not be your homepage.
SEO optimisation is vital when creating high-performing website landing pages, and SEO should be maintained throughout your website. For SEO services in Edinburgh and the rest of the UK, consider using an experienced agency like Moda.digital. They can help your small or large business to rank higher in search engines and build authentic traffic to your site. This is essential to ensure the masses see your landing page.
Copy Should Be Concise
Any copy on your landing page should be concise and sum up what is on the page. The more information on the page, the more likely a customer is going to get disinterested. Make use of things like bullet points or numbered lists and use a bold font to catch the reader’s eye. Use headings to break up information and make it easier to scan. Each sentence should serve a purpose: leave creative content for your social media and blogs.
Your Call To Action Should Be Clear
Your landing page is there for a reason, so if your call to action (CTA) isn’t clear, you are missing a huge trick here. Your CTA is the most important part of the page, so make it obvious. All the wording, headings, and any images you add should point to your CTA. Make it clear what customers need to do next, such as starting a free trial or adding a ‘buy now’ button.
Use Large Fonts And Few Images
A high-quality landing page is minimalistic and gets to the point. When creating a landing page, include no more than two images. The images should be related to the content, otherwise, there is no need for images at all. Too much clutter on the page will distract from your CTA. A large font can grab the attention of the reader, just make sure to not go too overboard with this.
Landing Pages Should Carry The Same Style And Branding
Not using the same style and branding throughout your web pages may confuse customers. If your landing page is coming straight from an email link, it should follow the same style: think fonts, images, and colours. When a landing page is directed from a paid ad, maintaining the same style and branding can improve your quality score.
A high-performing website landing page should include concise copy and have a clear CTA. A strong SEO strategy is essential to attracting traffic to your website and landing pages. Include the same style and branding across landing pages and use a large font and no more than two images to not distract the reader.
