Betiton has been chosen as this year’s winner of SiGMA’s Marketing Campaign of the Year for its “Guess It On” prediction promotion, building on its success from the previous year when it was voted Rising Star Operator of the Year. Thus, the bookmaker has won twice in the previous two years, including this one.
The co-establisher and CEO of Betiton, Arnaud Serour, revealed his satisfaction at the award’s acceptance and said: “What a fabulous reward for the entire team behind Betiton. This award boosts more than ever our determination to deliver the best gaming experience to our players.“
The “Guess It On” campaign was a quiz-style forecast game that included football predictions as well as sports betting, and players could win significant prizes based on their guesses. The top prize was the opportunity to watch a live football game with football icon Djibril Cissé.
Several of the most esteemed companies in the iGaming industry attend the SiGMA-hosted Europe Gaming Awards. The 2022 Europe Gaming Awards were held on November 14 in Malta, where competitors like bet365 and William Hill, as well as affiliates like AskGamblers and Bluewindow, competed fiercely. Online Casino Operator of the Year and Responsible Gaming of the Year were among the other awards given out that evening.
One of the biggest iGaming festivals in the world is put on by the renowned SiGMA, which also organizes online gaming conferences. Five continents—Europe, Asia, Africa, the Americas, and the Commonwealth of Independent States (the CIS)—host SiGMA-organized events. Business executives, political figures, and professionals in related fields attend its events.
The online gambling business Betiton was established in 2020. It provides three types of betting markets: sports betting, live casino, and casinos. Its services are offered in a number of international marketplaces.