Marcus Richards
Niyis is an e-commerce company remodelling how ethnic food is sold across the UK and globally.
Our Vision is to be the go to place for all ethnic products globally.
Our mission is delivering culture.
Tell us about yourself?
I have a MSc in Mechatronics and Robotics Engineering, and I am a software Engineer with 9 years of experience. I have ran 2 start-ups in the past.
I like to solve problems. I saw a big problem with people not able to get ethnic food as easy and simple as they want, and I decided to solve this problem. I was one of these people too.
If you could go back in time a year or two, what piece of advice would you give yourself?
I would say: Always make customers happiness a priority
What problem does your business solve?
Making life easier for customers by providing them with good priced goods, traceable source and fresh and organic products that would arrive at their door step.
What is the inspiration behind your business?
5 years ago, when I first moved to the UK, it was very difficult to get my cultural food products. With no financial means to live off takeouts, I longed for the food I was accustomed to. Most of the traditional food I could find in the local stores were either overpriced, of untraceable source, lacked variety and were definitely not fresh. We created Niyis, to resolve these problems in a smart and environmentaly friendly way.
What is your magic sauce?
Our competitive advantages are:
- Customers’ orders are fulfilled the same day in an eco friendly way
- We are pioneers in a market that is entirely left out at the moment
- Our perishable products are fresh, traceable and directly from the farm
- Customers are guaranteed 100% satisfaction
What is the plan for the next 5 years? What do you want to achieve?
Diversify into other ethnic products
Expand our services to the rest of Europe
Same day delivery logistics to all major cities in the UK.
What is the biggest challenge you’ve faced so far?
Last mile issues to customers. Due to the last mile to the customers being out of our control, we have had to be innovative and re strategise on how we deliver our items to the UK.
How do people get involved/buy into your vision?
We want Amazon sellers and retail business to collaborate with us.
We want Influencers (Instagram and Youtube) to collaborate with us.
We want event planners and their digital marketers to collaborate with us.
Also, if you would like to collaborate with us and I missed you out, we would love to speak with you also.
