David Odier: Independent Boutique That Helps Startups Grow Revenue Through Growth and Digital Marketing Services

June 27, 2022
David Odier: Launch Mappers
David Odier: Launch Mappers

Launch Mappers is an independent boutique that helps startups grow revenue through growth and digital marketing services. We support them by uncovering their path to growth with a step-by-step map to guide them towards success and implement this strategy with an on-demand growth team.

We are innovative as an agency in many ways, and the most considerable uptake is our recruitment strategy. Today, the best specialists are going freelance and are entirely focused on their specific expertise.

Our team is made of specialists who can cover the whole growth marketing spectrum, from SEO to CRO, performance marketing, and product design.

This team is supported by Growth Strategists, experienced, hands-on marketers who work on the strategy with clients and their broad knowledge. That’s why they are the best people to coordinate all team members at once.

Our model offers freelancers the technicality and expertise, with a high level of service clients look for in an agency.

We’re cutting unnecessary intermediaries like Account Directors, Account Managers and Project Managers that our customers simply do not need.

It means the relationship between the client and the end-person working on the project is far more horizontal and transparent.

Tell us about yourself?

As soon as I graduated from Bocconi University, I joined an early-stage startup as one of their first employees.

Over three years, I’ve helped the company grow and included opening an office in the UK to localise our operations. I built and managed a team across marketing and sales.

In the summer of 2019, I started Launch Mappers from London, a growth consultancy for startups that want to grow sustainably.

It turns out that our first customer was exactly the type of companies we are still working with today: an early-stage startup who needed hands-on support with their go-to-market strategy.

If you could go back in time a year or two, what piece of advice would you give yourself?

I would have picked “Launch Mappers” as a company name immediately. The initial name that I had found for the business was misunderstood and mispronounced by 95% of anyone who came across us.

Hence the general advice to myself and anyone reading this: test your ideas, messaging, product with people who may or may not be customers rather your team exclusively!

What problem does your business solve?

We map growth strategies and implement them over time for startups or SMBs who want to diffuse a go-to-market spirit in their activities.

We always structure very defined objectives when onboarding a new client but most of the time, it’s focused on increasing the number of leads, increasing the conversion rates from lead to customer and making sure that marketing/growth is a source of profits for the business!

What is the inspiration behind your business?

I was always interested about consulting but I’ve always wanted to work closely with startups.

The actual launch of the business actually came after a first company showed interest in my services: a B2B SaaS wanted to be supported in their go-to-market strategy.

After 3 very positive months together, I figured: if this founder is happy and I’m happy at what I do, why not do more of it? And here we are 3 years later!

What is your magic sauce?

In these 3 years the company has grown continuously while putting our clients’ success at the forefront of our operations.

Today, we’re positioning ourselves as a key player in go-to-market and product launches. As such, we managed to pin down a specific methodology that’s been tailored to go-to-market focused on setting up strong foundations for explosive growth.

In 2021, all of our clients managed to secure a +2M£ funding round and one of them was acquired.

What is the plan for the next 5 years? What do you want to achieve?

I want the business to keep on growing at a controlled pace so that our entire workforce comprised of both full-time employees and freelancers can find meaning in what they do while experiencing the ideal work-life balance.

In that regard, it will include the launch of new products that can be sold with little to zero people intervention.

What is the biggest challenge you’ve faced so far?

The biggest challenge I faced probably was at my previous startup when we had to accept that we will not be able to execute on the vision we had set for the business.

It was a healthy pivot from a business perspective but the shift in positioning was so big that it wasn’t an easy process for my former colleagues or myself.

How do people get involved/buy into your vision?

Founders and executives who want to have an extra boost to their growth can start their growth map directly on our website to get a glimpse of what we’d like to suggest and implement!

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