Emerging London-based Startups Pioneering UK’s Innovation Management Industry

January 30, 2024

With a passion for innovation playing a fundamental role in driving the economy forward, UK startups are rapidly becoming a driving force for growth. The business landscape in the United Kingdom has seen a significant shift with the emergence of groundbreaking startups taking the reins of innovation management. These startups, based out of London, are pushing the boundaries of technological opportunities and creating dynamic new solutions applicable across multiple disciplines. In this article, we are excited to showcase some of these startups, conceived in or after 2020, in the Innovation Management space in London.

The innovation landscape in the United Kingdom is teeming with potential and dynamism. Fueled by a strong entrepreneurial spirit, startups are cropping up across the country at rapid speed. London, in particular, has seen a considerable surge in the number of startups dealing in innovation management. This type of management is centered on facilitating creativity and ingenuity allowing organizations to establish a culture of innovation.

These London-born startups have proven to be more than just businesses, they are a symbol of disruptive innovation, carving out niches in the crowded market and proving that with the right ideas and relentless hard work, anything is possible. Here, we turn the spotlight on some of the most promising of these innovative startups in London’s bustling ecosystem.

MAASI Enterprises

MAASI Enterprises is an international Technology and Engineering consulting and temporary management firm specialised in the life sciences industry. Established by Gabriele Marini and Leonardo Zanus, the firm offers extensive services ranging from governance consulting to steady-state management. You can connect with them on LinkedIn.


Co-founded by Christian Thümer and Matthew Falla, Parallel is a product development company that assists product leaders in creating innovative propositions based on simulations and synthetic environments. Operating in London, the firm is gradually making its mark in the innovation management field. Find out more about them on LinkedIn.

Carleton Digital

Iain Millar heads up Carleton Digital, an ambitious team experienced in digital strategy and innovation. Based in London, the company offers services ranging from digital consulting to prototyping, working to help businesses achieve growth in the digital sphere. Follow them on Twitter, Facebook, and LinkedIn.

Generation KM Ltd.

Founded by Evgeniya Fedoseeva, Generation KM Ltd. is a boutique management consulting firm specializing in Knowledge Management and tech solutions. Offering comprehensive services from KM coaching to NFT advisory services, the firm is helping organisations prepare for the future. Keep up with them on Twitter, Facebook, and LinkedIn.

Hypha Knowledge Integration

Hypha Knowledge Integration, founded by Arpit Kaushik and Louis French, offers a B2B SaaS-based Innovation Intelligence Platform. You can connect with the enterprise through LinkedIn.


PLAYE, co-founded by Jonas Espvall, Mitchell Brown, and Rob Older, enables creative teams to partner with its global network of creatives to create tailored content. The company provides cloud-based tools for collaboration and overcoming the challenges associated with global content creation. Follow them on LinkedIn.


Established by Barbara Cichello McAlpine and Ken McAlpine, HAUS of VENTURES, specializes in angel investment, business development, and innovation. Keep up with them on Twitter and LinkedIn.

The Cornerstone Advisory

Founded by Zuleka Kaysan, The Cornerstone Advisory offers a wide range of services including OKR implementation, business transformation, digital readiness, and innovation management. Keep up with them on Twitter and LinkedIn.

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