Exploring London’s Promising Gambling Startups Revolutionising the UK Industry

January 30, 2024

Welcome to the next article in our series, “Beststartups UK” where we shine the spotlight on innovative and groundbreaking UK-based startups. In today’s feature, we delve into the world of gambling, a sector that has seen a surge in entrepreneurial talent owing to the advancements in technology and changes in consumer behavior. Let’s take a look at some of the most promising startups in the gambling industry, from London, who, despite being incorporated in 2020 or later, are making significant strides with their unique takes on this age-old industry.

Britain has a long history of gambling, and evolving technology has dramatically altered the gambling landscape, allowing for unique opportunities for startups. Today’s companies are taking advantage of these technologies to develop services and platforms that cater to new customer needs and preferences. These incorporations are redefining the way we gamble – whether it be through the use of digital platforms, creating safer Gambling experiences or applying innovative technologies like blockchain.

In this article, you’ll not only learn about these companies that are making waves in the industry but also get insights into the founders who are driving their success. Below is a snapshot of their stories and the value they bring to the gambling industry.


SuperSeven is a new player in the burgeoning online casino industry. With a clear online presence, they offer an exciting gambling experience that is both entertaining and secure. Visit SuperSeven’s socials for more information: Twitter, Facebook or LinkedIn.


Sweeping the nation with their unique mobile app, Sweeper makes it easy for users to create sweepstakes for big sporting events. The app is available on both the App Store and Google Play. Stay updated on their journey on their Facebook and LinkedIn.


Founded by Adam Grunwerg, Safebettingsites.com was established to protect bettors from the threat of online fraud. With thorough reviews and an interactive complaints system, Safebettingsites.com provides bettors with the knowledge they need to make informed decisions. You can find more about them on their Twitter and LinkedIn pages.

Bettor Publishing

Under the leadership of Oliver Woodward-Williams, Bettor Publishing is an early-stage technology company. They build digital products for individuals who bet on sports. Find more about their journey on the LinkedIn page.


Fouunded by Karolina Pelc, BeyondPlay is an innovative startup redefining the playing experience by marrying traditional gaming with in-vogue trends. Keep up with their updates by checking their LinkedIn page.


SikreBettingSider is committed to making online betting secure for its customers. Its offering is continuously reviewed and updated to ensure the best and safest options are presented to bettors. To learn more about them, visit their website.


Like SikreBettingSider, UudetVedonlyöntisivut also aims to make betting options safer for its customers. They frequently review their offerings, updating regularly, ensuring bettors have access to the best possible options in terms of both security and potential bonus benefits.

Crypt2 eSports

Founded by Sam Enrico Williams, Crypt2 esports is revolutionizing the world of gaming with its unique NFT play-to-earn platform. This it to enable anyone to become a virtual athlete, compete in games, and win cash rewards. Learn more about their progress on the company’s Twitter feed.

The future of UK’s gambling industry is in good hands with these startups that aim to serve their customers’ needs better. This includes protecting bettors, using technology to create innovative applications, and ensuring that the industry remains dynamic and enjoyable. Lastly and perhaps most importantly, please remember to always gamble responsibly.

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