Exploring Wales-based UK Startups Revolutionising the Analytics Industry

January 3, 2024

UK’s startup scene has always been buzzing with innovative solutions solving a myriad of real-world problems. A sector that has seen unprecedented growth is Analytics, with socioeconomic factors and digitalisation driving the need for powerful data insights. In this article, we turn our spotlight to the promising UK startups launched in 2020 or later, operating in the Analytics industry.

These companies are distinguished not only by their innovative applications of data analysis but also by their commitment to reshaping the business landscape with their solutions. From AI-driven data interpretation to predictive analytics, these startups are carving a niche in the analytics industry, paving the way for smarter and more strategic business decision-making.

Let’s dive right in and learn more about these enterprising startups, all making significant strides in the analytics sphere throughout the UK – and beyond.

Relevance AI

Headquartered in New South Wales, Australia, Relevance AI was founded by Daniel Vassilev and Jacky Koh. This start-up operates at the intersection of Analytics, Artificial Intelligence, Machine Learning, and Software. Relevance AI aids businesses in gaining rapid insights from text fields and image files using their unstructured data platform, eliminating the need for manual sorting of qualitative data. More information about Relevance AI can be obtained from their LinkedIn.

Place Intelligence

With its cloud-based location intelligence and place performance management software, Place Intelligence is revolutionising urban planning. The start-up aids built environment groups in planning, delivery and management of public spaces. Co-founded by Bonnie Shaw, Norion Ubechel and Sean Campos, this startup offers advanced big data analytics on various data sets, thereby improving lives of citizens. More about Place Intelligece can be found on their LinkedIn.


In the Analytics and Customer Services sector, BruntWork stands out by aiding businesses in scaling up with low-cost, high-output talent from offshore locations like the Philippines. Services range from customer support, telesales, accounting, web design and development to analytics each catered to their diverse clientele. Their business endeavours can be followed on LinkedIn and Facebook.


Set to establish the world’s first public simulation of Planet Earth, Moonshot, previously known as Umbra, was founded by Daniel Han-Chen. Through machine learning and control theory, Moonshot seeks to mitigate world problems and democratize AI. Find out more on Daniel’s LinkedIn.


Co-founded by George Qiao, George Wu and Melissa Hayes, PiXCo assists customers in obtaining product experience information through advanced analytics, application design, product data, and organizational change management. You can connect with PiXCo on their LinkedIn.

RT Reporting

Founded by Tyler Sidwell, RT Reporting provides cash flow forecasting and reporting software to help businesses plan and prepare for future performances. They offer specialized services in accounting and analytics. Their services can be found on LinkedIn and Facebook.


Founded by Boris Guennewig and Georgie Brooke, smrtr provides audience segments, insights, and advisory services to marketers, revolutionising the way businesses interact with customers. Follow smrtr on their LinkedIn and Facebook.

Corporate Connect Research

Paul Sanger’s Corporate Connect Research specialises in the analysis of issuer-sponsored research for ASX-listed companies, providing unbiased financial solutions. Connect with Corporate Connect Research on LinkedIn and Facebook.


Committed to providing IT consulting and analytics services, One51 helps businesses optimise their operations. They can be reached on their LinkedIn.

Arche Analytics

With its prowess in analytics and database services, Arche Analytics, founded by Megna Murali, supports businesses in garnering valuable insights.

Time Tink

Time Tink‘s platform uniquely integrates learner hours and progress monitoring, thereby transforming EdTech and education sphere. Get to know more about Time Tink on their LinkedIn.

This concludes our overview of the trail-blazing analytics start-ups headquartered in New South Wales, Australia. Whilst operating outside the United Kingdom, their far-reaching impact is undoubtedly shaping global businesses at large.

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