Marcus Richards
Offering deals is a tried and tested way of attracting new clients and keeping existing customers happy. The big question you might ask is how often you should do this, so let’s take a look at the different ways that regular offers can help your business grow.
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Keep Your Clients Engaged and Interested
After the excitement of collecting a welcome package, users may be disappointed if the offers dry up after this. This is why we can see that casino offers for new clients are followed by other deals for existing players. Free spins on selected slots and bonus funds to use on a variety of games help to keep players engaged. It can also help them to find new games to try they might not have seen otherwise.
This also works well in other industries where it’s important to give customers reasons to come back for more. Take a look at the latest promotions from your favourite supermarkets and fast food chains to see how hard they work to keep you returning time after time. In the industries where regular offers are common, each company needs to find a way to keep up with their rivals or they risk getting left behind.
Plan for the Future
Take a look at the year ahead and you’ll see a variety of opportunities to take advantage of. Easter, Halloween, and Christmas are just some of the major holidays throughout the year when people want to shop and when companies can use to create appealing offers. By planning a few months ahead, you can decide which times of year you want to bring in special deals.
This should help you to create a growth plan while avoiding the risk of making offers in a panic when you see that your rivals are getting more attention than you. Planning for the future means that you can work out the best times of year to lower your prices or provide some other sort of special deal that boosts your business when you most need it.
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Try New Products and Services
Making a change to a successful format is one of the biggest challenges for any business. If you’ve worked hard to build a solid reputation based on a single product or service, diversifying your range is going to be a scary thought. This look at how major brands introduce new products uses Coca-Cola and Colgate as examples of companies that stay up-to-date without ruining the market for their main product.
If you regularly run offers, this gives you a great opportunity to introduce something new that doesn’t disrupt your existing product line. Rather than dropping in something new out of the blue, you’ll simply be keeping up with your existing approach of giving your clients special deals regularly, which should help to increase their acceptance of something new.
All of these ways of offering deals are useful in helping grow a new business so that it keeps expanding in a sustainable way that suits you and your clients.
