If you’ve recently started a business, it’s understandable that you want to achieve great success as quickly as possible. However, with so much rising competition, it’s not easy to get noticed.
One of the most critical factors you need to focus on is advertising. But if you’re a beginner, it’s challenging to know where to get started – especially if you don’t want to spend a fortune.
Below we are going to explore how you can select advertising for your start-up with the help of CDP so that you have the best chance of getting discovered.
Sound interesting? Then keep on reading!
Invest in a Customer Data Platform
Before you start spending any money on advertising, the first step is to learn more about your target audience. The best way to do this is with a CDP, also known as a customer data platform.
In short, it’s a tool that collects information about your customers as they are interacting with your business. You’re then able to use this data to make better decisions regarding marketing, trends, and customer service.
Identify Your USP (Unique Selling Proposition)
A USP, also known as a unique selling proposition, is what sets you apart from your competitors. It’s why people should choose your start-up over another, and what makes your products/services memorable.
Once you learn more about your audience with the customer data platform, you can identify your USP. From here, you can focus on showcasing what makes you unique.
Set a Budget
The next step that is incredibly important is setting your budget. Once you know how much you can afford to spend, you can choose advertising that falls within the right range.
For instance, if you are looking to reduce your business costs, it might be best to focus on social media advertising. If you have a larger amount to spend, you might consider a television or radio ad.
Select Your Advertising Channels
After you have determined your budget, you can begin to select your advertising channels. From social media to newspapers, online/offline publications, billboards, and TV, there are a lot of types to choose from.
Each has its pros and cons, so when making your choice it’s important to think carefully. Refer back to your CDP and match up recent trends with potential marketing campaigns.
Monitor and Adjust as Needed
Lastly, one of the most critical steps is to make sure you monitor your advertisements and make adjustments as needed. In most cases, you’ll need to change your campaign strategy depending on the response it receives.
Analytic tools can help you track the performance of your campaign. If something is working great, it may be worth letting it run for a little while longer.
And that’s it! While it might be a bit overwhelming at first, you will get the hang of advertising for your start-up. Use a customer data platform, plan ahead, and don’t be afraid of making changes. All of your hard work will be worth it in the end!