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Jennifer Stanley: We Are a Global Digital Agency For Enterprises Specializing On B2C Marketing, Connected Packaging, And Customer Engagement Experiences At Scale

We are a global digital agency for enterprises specializing on B2C marketing, connected packaging, and customer engagement experiences at scale. We connect brands to their audiences in today’s digital world.

We innovate to create unique tech solutions and ad-serving technology that generates eye-catching and engaging branding.

Marketing campaigns that increase global awareness and audience education while incrementing sales by an average of 20%, help brands collect GDPR-compliant data, and generate an average 3 min engagement time with our digital experiences.

We are the creative tech studio of world firsts. We are responsible for the world-first liquid skins, world-first Whatsapp ads, unique QR code experiences on connected packaging, and innovative lead capture ads that connect directly to clients’ CRMs.

Tell us about yourself?

Sitting in the taxi, my three-year-old daughter beside me, neither of us understanding nor speaking a word of the local language, I was scared for her. It was to be her first day at her new school, in a new country.

It proved to be a nerve-wracking year in all areas of my life, and a few months later Appetite Creative was, at the third attempt, reborn. Today, my daughter is bilingual as well as a star pupil, and Appetite Creative is booming. A dynamic team spread across the world.

If you could go back in time a year or two, what piece of advice would you give yourself?

If I could go back and talk to myself before the pandemic, I would recommend myself to invest in Zoom, prepare my team for remote work, and to prepare our NFTs and metaverse products sooner.

Although we adapted quickly to the evolving landscape, in the online marketing and business game, a couple of weeks can make all the difference to set up the new trends that will lead all business for years to come.

What problem does your business solve?

We provide an interactive and modern way to understand and connect with audiences using the packaging of our client’s products as the primordial medium for this interaction, filtering unrelated feedback by reaching out directly to the main consumers of the brands.

What is the inspiration behind your business?

Our inspiration comes from the changes and improvements that innovation brings to our lives and businesses while providing us with new ways to care for our planet through sustainability practices.

What is your magic sauce?

It may sound obvious, but the “magic sauce” of any marketing or creative team it’s always the people who make it up.

Every idea is different, but not all ideas are great ones; to differ from the competition, we look for young and enthusiastic professionals bursting with creative and innovative solutions without the fear of breaking the mold.

What is the plan for the next 5 years? What do you want to achieve?

Continue growing our client base while creating a bigger long term team. Reach out to new client bases around the World, and take our connected packaging to more spanish speaking companies.

What is the biggest challenge you’ve faced so far?

The new conceptions of online privacy and the legal limitations for collecting customer data have forced us to look for new ways to obtain this information while complying with the law, offer companies relevant data of interest, and make the users feel calm and comfortable with sharing their data.

How do people get involved/buy into your vision?

With results. We show our potential and new leads palpable results of our work by sharing our capability of increasing their sales and better their relationships with their customers through meaningful interactions created, curated and managed by our team.

With the new European wine legislation coming, we would love to connect with wine producers and distributors to help them generate the new label standard for their products. You can connect with us through our website here: https://www.appetitecreative.com/contact/london/

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