Key Metrics to Measure the Impact of a Blogger Outreach Strategy

Many marketing experts claim that measuring blogger outreach programs don’t always have accurate metrics. However, you have to curate some numbers on paper to prove your success, right? Many marketers measure blogger performances against each other to understand whether or not their campaign was worth the investment and will reap a generous ROI. Today, we don’t have any specific industry standards that can gauge the blogger outreach campaigns, which is why agencies and professionals alike have to make their in-house metrics. This can take a while to establish given every campaign has multiple priorities such as maximizing impressions or increased lead generation.

The ROI of this popular marketing strategy may not be available to measure to the last cent, but we can reach a close number. By focusing on the areas mentioned below, you’ll be able to create a structured approach towards measuring your blogger outreach campaign.

1. Lead Generation: One of the basic premises to conduct such a campaign is to cultivate more visitors into actionable leads. How many potential targets qualified as leads post the launch of your campaign? If the content is not picking up the rate of interested visitors actively seeking you out, there are some tweaks required.
2. Track newly converted customers: Your conversion gauge is perhaps one of the most accurate metrics that can showcase the effectiveness of the blogger outreach campaign. Generating leads is great, but how many could you push down the funnel and get them to convert? Whether your aim was to gain more subscribers, newsletter recipients, or customers, the conversion rate is one of the key metrics that your boss wants to see in terms of growth.
3. Backlinks Generated: One of the measures of success that marketers hold on to is improving the brand’s authority, be it organic or through link building services. The number of credible and high-authority backlinks that you acquire is proof that the blogs being churned out are hitting the bullseye in terms of audience and purpose. It would be ideal to set a benchmark as to how many backlinks you’d like to generate in a given time period to ensure that your blogger outreach strategy is effective.
4. Measure Brand Awareness: One of the best ways to check up on your campaign’s brand awareness statistics is to use social media’s analytical tools to view the impressions created. This will also be a good way to measure whether your blogger’s content is in alignment with the target audience, helping you to change course based on the response.

Wrapping Up

To conclude, the best way to track your blogger outreach success rate to show tangible results during the next review is by creating a sheet; add all the key metrics mentioned above and your personal brand goals to track the changes with a baseline score. We hope that this blog brings you some clarity to such campaigns that have no traditional markers. Bosses may forget that your campaigns exist in cyberspace long after the campaign ends. Remember, that a campaign can also bring in more traffic even after it’s over, so don’t stop measuring!