At Best Startup UK we track over 130,000 UK startups and over 500,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top London based Director operating in the CRM space. If you think a Director is missing from this list, feel free to contact our editor on editor@beststartup.co.uk.
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Companies House UK, Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.
Merinda Peppard
Director, EMEA Product Marketing – Pardot of Salesforce
Merinda Hillier is the Director EMEA Product Marketing – Sales Cloud at Salesforce.
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About Salesforce, Salesforce: Salesforce is a global cloud computing company that develops CRM solutions and provides business software on a subscription basis.
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Alex Baggallay
Strategic Account Director of Salesforce
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About Salesforce: Salesforce is a global cloud computing company that develops CRM solutions and provides business software on a subscription basis.
Alex Baggallay
Strategic Account Director of Salesforce
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About Salesforce: Salesforce is a global cloud computing company that develops CRM solutions and provides business software on a subscription basis.
Matthew Hardcastle
Director & Client Development of DealCloud
Matt is one of the Client Development Directors responsible for delivering DealCloud’s expansion across Europe, the Middle East and Africa. Prior to joining DealCloud Matt was an Assistant Director at Inflexion, a UK based mid-market investor currently managing £5.4bn. He originally trained as a consultant with CIL Management Consultants and holds a BA in Classics from Durham University.
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About DealCloud: Deal management and business development software for principal investing and M&A advisory professionals.
Sam James
Managing Director of Hassle.com
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About Hassle.com: Hassle.com is an online marketplace that matches busy people with local, trusted cleaners.
Phiroz Vandrevala
Managing Director of Diligenta
As the Vice Chairman and Managing Director of Diligenta, a subsidiary of TCS focused on the life & pensions industry, Phiroz Vandrevala is responsible for driving the business strategy and operations of the organization and opportunities globally. Phiroz is also a Director on the Board of TCS, the global leader in IT services, consulting and business solutions and part of the senior leadership team. With over 25 years of consulting and leadership experience with TCS, including as an executive director of the company since 2007, Phiroz had been involved with TCS’ foray into the life & pensions industry from the outset. He has overseen the transformation of Diligenta as the company offers new, effective solutions for the life & pensions industry using the TCS BaNCS platform. Prior to taking the leadership role at Diligenta, Phiroz was the Executive Director and Head, Global Corporate Affairs at TCS and played a prominent part in many industry initiatives as a former chairman and executive council member of the National Association of Software Companies (Nasscom), India’s apex IT industry body. In the banking & financial services sector, Phiroz has been part of numerous expert committees constituted by the Reserve Bank of India to guide the central bank in its policy-making efforts as well as IT advisory bodies in India and on the board of several prominent educational institutions. He is also the Director of Punj Lloyd Ltd. and a member of the firm’s audit committee. He is also Director of Jubilant FoodWorks Limited. Phiroz was the Co-Chair of the Indo-British Partnership (IBP) for over five years and is a board member of the Indo-British Partnership Network. Phiroz graduated from Calcutta and is a qualified chartered accountant. He worked with consumer goods firm ITC Ltd. for three years before joining TCS in 1982. In 1989, he set up Tandem Corporation’s operations in India before rejoining TCS in 1992. He has played many roles in all these years at TCS. He was born in Calcutta in December 1953 and currently lives in London with his wife Shashi
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About Diligenta: Diligenta, a UK-based FCA regulated subsidiary of Tata Consultancy Services (TCS), is a leading provider of business process services
Harry Hardisty
Commercial Director of OnSerro
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About OnSerro: OnSerro provides community management software for companies to engage with customers and clients.
Peter Seldon
Director of OnSerro
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About OnSerro: OnSerro provides community management software for companies to engage with customers and clients.
David Mirvish
Director of AudienceView
David Mirvish serves as a Director at AudienceView.
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About AudienceView: AudienceView offers the entertainment industry with tools that enables intelligent ticketing and e-commerce solutions.
Don Green
Director of AudienceView
Don Green serves as a Director at AudienceView.
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About AudienceView: AudienceView offers the entertainment industry with tools that enables intelligent ticketing and e-commerce solutions.
Stacey Edwards
COO, CFO & Director of Ad-Lib.io
Stacey Edwards is the COO, CFO and Director at Ad-Lib.io.
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About Ad-Lib.io: Powering Creative Effectiveness
Michael Wolter
Digital Strategy Associate Director of Edelman Digital
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About Edelman Digital: Edelman Digital, a public relations firm, offers analysis, advertising, marketing, branding, and content and strategy management services.
Tim Weber
Director of Edelman Digital
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About Edelman Digital: Edelman Digital, a public relations firm, offers analysis, advertising, marketing, branding, and content and strategy management services.
Grant Burke
Client Managing Director of Carat
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About Carat: Carat is a media agency that specializes in media planning and buying, and providing digital and non-traditional media solutions.
Goolshun S Belut
Managing Director of Smplicity
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About Smplicity: Smplicity is a London based salesforce partner that focuses on improving business performance with Salesforce
Alex Myers
Director, Product Strategy of Exact
Alex Myers serves as director of product strategy at Exact.
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About Exact, RIMES Technologies: Exact is a company that provides cloud based business software for entrepreneurs and their accountants.
Dan Cleaves
Managing Director of Dealerweb
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About Dealerweb: Dealerweb is a cloud-based inquiry management systems that support retailers and manufacturers.
Shabad Chawla
Director of techsapiens
Shabad Chawla is a UK-based IT Professional, specialising in IT consulting, with a focus on Managed Services, Cloud & Security. Shabad is currently Director at techsapiens, an innovative UK-based IT services company.
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About techsapiens: Techsapiens is a London-based cloud and security consultancy that provides managed IT services for small and medium enterprises.
Matthew Hurrell
Director of ISG
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About ISG: ISG Plc is an international construction services company delivering Fit Out, Construction, Engineering Services and Specialist Solutions.
Audrey Mandela
Founder & Director of Mandela Associates
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About Mandela Associates: Mandela Associates was founded in 1999 providing management consulting services.
Alex Lester
Managing Director of Elevate2
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About Elevate2: Helping companies to implement NetSuite’s ERP and CRM cloud business management solution.
Thomas Olsen
Managing Director of Lagoni Engineering
Thomas is the founder and Managing Director of Lagoni, a specialist consultancy firm operating within control systems and functional safety. He has over 10 years experience in this field of work, particularly within the Oil & Gas sector. Thomas began his career in 2002 after completing a degree in Electronic Engineering from DTU, a technical university in Copenhagen. He went on to complete his Masters of Science in London. Thomas founded Lagoni in 2008 and, as at 31 Dec ’16, has grown the business to a multi-skilled team and a turnover in excess of £2.5m in the latest financial year through his focus on growing a dynamic business that adapts and meets the clients needs.
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About Lagoni Engineering: Lagoni is a technical services provider with over 10 years’ operating experience in the energy sector.
Ben Coombes
Director of Practifi
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About : Practifi is a business management platform for financial services that provide financial advice for businesses and firms.
Ivan Fernandes
Director – Digital Transformation of Digital Business Partners
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About Digital Business Partners: Digital Business & Technology Consultancy
Kevin Bone
Director of Sentiment
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About : Sentiment Engage is a cloud platform including a unified inbox for social media and messaging apps.
Jonathan Anthony
Managing Director / CEO & Founder of adAPPt
Jonathan Anthony Following a long career in the broadcast industry Jon Anthony founded technology partner adappt.co.uk in 2011 with a focus on the convergent media space. adappt originally created a mobile platform with an emphasis on ease of consumption of information, which is used by banks, government organisation and NGOs. Recently Jon architected The World Health Organisation Event Information System and Global Outbreak Alert & Response Network platforms, bringing a social media approach to critical systems knowledge sharing. Jon is a seed investor in Artificial Intelligence based data classifier TheHub.ai. TheHub.ai work with clients to structure, correlate and interpret disparate data streams.
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About adAPPt: adAPPt have highly experienced teams, with design, development and marketing portfolios from media multinationals and blue chip companies.
Carlos Serra Cardenas
Corporate Development Director of Audiense
Carlos Serra is responsible for finance, fundraising and strategic partnerships at Fits.me. Prior to Fits.me, Carlos worked at Strata Partners, a London-based technology-focused corporate finance business; and, before that, for Monroy Petersen, a San Francisco-based M&A specialist. In addition to advising technology entrepreneurs, Carlos has been a Silicon Valley entrepreneur himself. He co-founded a mobile services start-up – iPling, one of the first iPhone applications – and has invested in a number of other small UK/Spanish start-ups and secured the required funding. He has a Law degree from the Universidad Complutense and a Masters in Finance from IEB (Madrid).
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About Audiense: Audiense is a develops delivering unique consumer insight and engagement capabilities to many of the world’s biggest brands and agencies.
Craig Hyslop
Sales Director of Glasscubes
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About Glasscubes: Work Better Together – Connect your employees, customers and partners in a private online community.
Kevin Senior
Managing Director of Glasscubes
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About Glasscubes: Work Better Together – Connect your employees, customers and partners in a private online community.
Jonathan Wright
Non Executive Director of Testing Circle Limted
One of the most experienced deal makers in the recruitment and staffing sector with over 20 transactions to his name – realising a total value in excess of £350M. Working as an advisor to the board to produce and execute strategic development plans leading to a value realisation event.
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About Hallam Medical Ltd, Testing Circle Limted: Testing Circle Limited, a software testing consultancy firm, offers services to mobile, finance, retail, media, and technology businesses.
Jon Milward
Founder and Director of Compete366
Jon has spent the last seven years working closely with Microsoft in the cloud computing and business intelligence space. Since 1998, Jon has run and grown five different technology businesses in both Business Unit Director and Managing Director capacities, and has direct experience of start-up, turnaround, trade sale and acquisition integration in the SMB space. Co-founding Compete366 in 2014, Jon’s wealth of experience allows him to advise first hand on cloud computing solutions for SMBs in order to help them become more competitive.
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About Compete366: Compete366 is a consultancy that works with their customers to make them more competitive through the adoption of Cloud technologies.
Scott Aguais
Managing Director of Z-Risk Engine
Scott D. Aguais has over 28 years experience developing and delivering advanced credit analytics solutions to large banking institutions. He is currently MD of Aguais & Associates Ltd which provides the Z-Risk Engine solution for IFRS9 and Stress Testing. Prior tofounding AAA, he spent 10 years delivering credit models and analyticsthrough consulting at DRI/McGraw-Hill, AMS and KPMG. He then moved on to Algorithmics and has spent the last 12 years developing advanced credit models and supporting the successful Basel II Waivers at Barclays Capital and RBS.During this time Dr. Aguais and his team pioneered the design, development andimplementation of the first advanced Dual Ratings approach using bothPoint-in-Time (PIT) and Through-the-Cycle (TTC) risk measures to support avariety of financial business objectives – this PIT TTC ratings framework isnow a key component supporting IFRS9 and Stress Testing initiatives at banks.
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About Z-Risk Engine: Z-Risk Engine Supporting global banks and institutions with an advanced suite of Software Solutions for IFRS9/CECL and Stress Testing.
Stephen Waller
Creative Director of Swift Creatives
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About Swift Creatives: Swift Creatives is an international design studio, helping brands create innovative designs and meaningful experiences
Matthew Cockerill
Creative Director and Head of Studio of Swift Creatives
Matthew is a well-established designer who has been creating world-leading products and experiences for over 20 years. Working internationally across multiple sectors to help brands increase their business value through innovation and the design of physical and digital products and experiences. His work includes consumer electronics, healthcare, domestic appliances, alcoholic beverages, endurance sports, transportation and environments. He created the world’s first ethical and modular smartphone for Fairphone which won a Cannes Lion award in 2017, imagined future lifestyles and product categories for Samsung Electronics, created luxurious whisky experiences for Diageo, retail activations for Gatorade, award experiences for Google and helped define the passenger experience at Heathrow T5. Matthew regularly brings his innovative thinking to the wider world through speaking at conferences, panel talks, commentating in the press, university lecturing and judging industry events, including the steering group for the 2017/18 Cannes Lion Award. Before joining Swift Creatives, Matthew was a board director at Seymourpowell for 10 years and has worked in-house in Seoul, South Korea for Samsung Electronics.
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About Swift Creatives: Swift Creatives is an international design studio, helping brands create innovative designs and meaningful experiences
William North
Director of SheCanCode
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About SheCanCode: Bridging the digital gender divide by empowering women to enter and remain in the tech industry.
William North
Director of SheCanCode
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About SheCanCode: Bridging the digital gender divide by empowering women to enter and remain in the tech industry.
Jamie Hancox
Managing Director of BuyingTime
BuyingTime’s founder Jamie has enjoyed a successful sales career in publishing sales, advertising and software solutions. Jamie looks after their clients, develops pitches and propositions for them, and does much of the really boring contact analysis work that makes us so successful.
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About BuyingTime: BuyingTime is a sales engagement business that delivers complex sales propositions into large organisations.
Jamie Hancox
Managing Director of BuyingTime
BuyingTime’s founder Jamie has enjoyed a successful sales career in publishing sales, advertising and software solutions. Jamie looks after their clients, develops pitches and propositions for them, and does much of the really boring contact analysis work that makes us so successful.
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About BuyingTime: BuyingTime is a sales engagement business that delivers complex sales propositions into large organisations.