Best Startup
At Best Startup UK we track over 130,000 UK startups and over 500,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top London based VP’ operating in the E-Commerce space. If you think a VP’ is missing from this list, feel free to contact our editor on editor@beststartup.co.uk.
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Companies House UK, Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.
Maor Fishman
Deputy General Counsel, VP Data Protection of Checkout.com
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About Checkout.com: Checkout.com is a global payments solution provider on a mission to enable businesses and their communities to thrive in the digital economy
Daniel Heaf
VP Nike Direct of Nike
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About Nike: Nike designs, develops, and markets footwear, apparel, equipment, and accessory products.
Kevin Lee
VP, Chief Product Officer of eBay
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About eBay: eBay is an online marketplace that connects a global network of buyers and sellers.
Susannah Clark
VP Communications, Global of Farfetch
Susannah is Communications Partner at EQT Ventures. Susannah works with portfolio companies to define their communications strategies, and helps them with storytelling and PR strategies. Before she joined EQT Ventures, Susannah was VP Communications globally for King Digital Entertainment, makers of the hit game franchise,Candy Crush. In this role, she ran corporate communications (helping the company IPO on the NYSE, and later with its acquisition by Activision Blizzard), consumer PR and internal communications around the world. Previously, Susannah has worked in communications and PR for companies including MoneySuperMarket, Apple, Microsoft, T-Mobile, Match.com and Motorola both in the UK and Australia. She has a Bachelor of Arts from University of Sydney. Susannah has a strong personal interest and involvement in the not-for-profit sector. She is the Chair of the Next Generation Committee for the UK youth charity, Leap Confronting Conflict, and a Trustee of the PTEN Research Foundation.
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About Farfetch: Farfetch is an online luxury fashion retail platform.
Sara Wood
Global VP Product Management of Farfetch
At Farfetch, Sara oversees all Global Consumer Products. Her team works across product management, design, and analytics in all Farfetch markets. Sara sits on the Farfetch Executive Board and is a member of the Strategy Committee. Sara joined Farfetch in October 2017 and is responsible for strategy and development of all consumer-centric products including; marketplace, platform, ecommerce, mobile, marketing, personalization, payments, loyalty, and inspiration. Sara’s experience prior to Farfetch spans 20 years as a product leader at the intersection of content, community, and technology as well as being an Early-stage Startup Advisor.
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About Farfetch, Salon Media Group: Farfetch is an online luxury fashion retail platform.
Kelly Kowal
Executive Vice President, Farfetch Platform Solutions (FPS) of Farfetch
As Managing Director of Farfetch Black & White, Kelly’s role is focused on leading her team to build revolutionary multi-channel e-commerce solutions and operating e-commerce sites for luxury brands and retailers. Kelly sits on the Farfetch Executive Board. Kelly joined Farfetch in 2010 to build and lead all digital marketing initiatives including customer acquisition, retention and engagement. Within her time at Farfetch, she also led the international growth and development strategy, overseeing expansion and localisation for all markets. Kelly’s background is in internet marketing and e-commerce, with her experience spanning over 15 years.
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About Farfetch: Farfetch is an online luxury fashion retail platform.
Sandrine Deveaux
Executive Vice President, Store of the Future of Farfetch
Sandrine is at the helm of Farfetch’s retail innovation vision ‘Store of the Future’ and is responsible for developing, executing and rolling out new, in-store technologies across Farfetch’s community of retail partners. Under Deveaux’s leadership, her team are focused on developing a pioneering mix of technology that will shape the retail experience of the future. Deveaux’s marketing, omni-channel and e-commerce expertise was honed in her previous roles at Harvey Nichols as multi-channel director and director of marketing and e-commerce at Matchesfashion.com. Sandrine also previously held roles at AOL and Bloomberg Media. Deveaux graduated from French business school ISC and holds a master’s degree in technology from ESSEC.
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About Farfetch: Farfetch is an online luxury fashion retail platform.
James Maynard
General Counsel & SVP Group Legal of Farfetch
At Farfetch James is responsible for the management and service delivery of the Farfetch Legal & Company Secretariat team. James sits on the Farfetch Executive Board, is a member of the Strategy Committee and Co-Chair of the Risk Group. James has ultimate responsibility for corporate execution of all M&A activity, large scale commercial agreements, IP and brand protection and enforcement, compliance (including data protection and anti-trust), contentious employee matters, material litigation and managing the Farfetch Group’s legal and compliance risk. Prior to joining Farfetch in 2014, for almost a decade James worked as legal counsel to various online technology companies, having spent his formative professional life as a corporate M&A lawyer in a City firm.
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About Farfetch: Farfetch is an online luxury fashion retail platform.
Duane Orridge
VP Sales of Gelato
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About Gelato, Gelato: Gelato is a printing platform that offers customized print products for global e-commerce sellers.
Matt Hiscock
VP of Harry’s
Matt Hiscock is General Manager UK of Harry’s Inc., a company that manufactures and sells razor blades and grooming products to brands and consumers all over the world. Harry’s was founded in 2013 in the United States with its headquarters in New York City, Eisfeld, Germany and London, England. Matt joined Harry’s in 2016 and lead the brands launch into the UK market in June 2017. Formerly, Matt was Marketing Director for British clothing retailer, Boden, running all global commercial activity across eight dedicated markets. He spent seven years at leading online fashion store, ASOS, where he had multiple roles, most notably as Head of Operations overseeing international markets, web production, CX and visual merchandising. Previous to ASOS he worked at British multinational retailer Marks & Spencer for eleven years where he managed the Middle East and Central EU franchise businesses before joining French Connection, a UK-based global fashion and homeware label. Matt currently lives in Brighton with his fiancé, Emma, and two daughters.
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About Harry’s: Harry is a developer of an online platform used to sell shaving equipment and accessories for men.
Iain McNeill
VP Digital Product of Gousto
Iain McNeill serves as vice president of digital product at Gousto.
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About Gousto: Gousto is an online meal-kit manufacturer and retailer, using AI and automation to provide extensive choice and personalisation.
Charles Whitehead
VP of Operations of Gousto
Charles Whitehead serves as vice president of operations at Gousto.
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About Gousto: Gousto is an online meal-kit manufacturer and retailer, using AI and automation to provide extensive choice and personalisation.
Neerav Shah
VP EMEA of commercetools
Neerav Shah has more than 20 years’ experience in complex, high-value enterprise sales across a range of technologies, including next-generation commerce solutions, big data, data and application integration, api management, social media and online community management platforms, mobile and fixed line device management systems, and network and systems management solutions. He has proven experience helping companies quickly scale in EMEA by building and growing high-performing sales and channel teams which surpass expectations and achieve above industry customer retention rates. Currently Mr Shah is the Vice President of EMEA for commercetools, the global leader in next-generation commerce software. Prior to commercetools, Mr. Shah was the Vice President of EMEA for SnapLogic, the leader in data, application, API integration and iPaaS. Previously, Mr Shah held sales management and consulting positions at Lithium Technologies, Alcatel-Lucent Motive, KPMG, and IBM Tivoli Systems. Mr. Shah has an extensive network of telecoms, financial services, retail, utilities, hi-tech and media contacts across Europe, Middle East, Africa and the United States. Mr. Shah holds a BSc in Computer Science from City University London.
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About commercetools: commercetools is an enterprise commerce company providing modern cloud-native API-lead offerings.
David Hawkings
Vice President EMEA & Global Planning & Optimisation Practice of OLR
David Hawkings is the SVP EMEA at Antuit.
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About Antuit, OLR: OLR is retail industry experience to safely take our clients into an empowered commerce world.
Ignacio González-Páramo
Vice President, Global Compliance & Regulatory Affairs of Payvision
Ignacio González-Páramo is Vice President for Global Compliance and Regulatory Affairs at Payvision and Acapture. In this role, Ignacio is in charge of corporate compliance with applicable legislation and acts as point of interaction with authorities and regulators. He also takes care of external engagement and public affairs on behalf of Payvision and Acapture as Payment Institutions. Currently, Ignacio represents both companies before the European Payment Institutions Federation (EPIF), where he sits on the Board and the Technical Committee. Ignacio is a long-standing professional with a legal background and extensive experience in the payments industry. Prior to joining Payvision, he worked at ServiRed, S.A., the major domestic payments scheme in Spain, in various capacities, most recently as Head of Rules and Compliance. Ignacio holds a Bachelor of Laws (LLB) from Universidad Pontificia Comillas (ICAI-ICADE), Madrid, and a Master’s degree in e-commerce and IT from Universidad Carlos III, Madrid. Ignacio is often a speaker and panellist in industry events and is also a contributor on the blogs of Payvision and the Cross-Border Ecommerce Community, providing readers with insights on how to face regulatory challenges and compliance-related issues.
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About Payvision: Payvision, an independent payment solutions provider specializing in global card processing for the ecommerce market,
Samuel Heather
VP, Chief Technology Officer of KodyPay
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About KodyPay: Revolutionising in-person payments to grow your business with a trustworthy and innovative solution.
Ingmar Zach
SVP, Product of Criteo
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About Criteo: Criteo is a global technology company that serves personalized online display advertisements to consumers on behalf of e-commerce companies.
Jennifer Yorke
VP of Customer Success of Ometria
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About Ometria: Ometria is a customer data and marketing platform that helps retailers increase CRM revenue by sending personalized marketing messages.
Michael Patterson
SVP of Sales, Europe, Middle East and Africa of DynamicAction
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About DynamicAction: DynamicAction is an analytics solution designed specifically for eCommerce, store, and omnichannel retail teams.
Michael Patterson
SVP of Sales, Europe, Middle East and Africa of DynamicAction
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About DynamicAction: DynamicAction is an analytics solution designed specifically for eCommerce, store, and omnichannel retail teams.
Anthony Payne
VP of Global Marketing of Brightpearl
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About Brightpearl: Brightpearl is the omnichannel retail management system that puts your orders, inventory, financials, POS and CRM in one place.
Sara Vincent
SVP of Publisher Development of JustPremium
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About JustPremium: The World’s most innovative Rich Media Marketplace – We bring creativity to digital advertising
Jean-Christophe Gombeaud
Senior Vice President Marketing of Connexity
Jean-Christophe Gombeaud is Senior Director, EMEA B2B Marketing Director for Yahoo. He has 20 years of experience in Marketing for the Media and Tech Industries both on the Sales and Publishing sides. Before joining Yahoo in 2009 he worked for magazine publishers in France: Marketing Director for Groupe Express Roularta (leading publishers for news, business and lifestyles magazines in France), Marketing Director for the women magazines division of Emap France (Women magazines), Marketing and Research for Groupe Expansion (Business magazines).
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About Connexity, Skimlinks: Connexity is a digital advertising company that works with merchants to determine which product offerings to put on publishers’ websites.
Olivier Kerckhove
VP / Founder of Storm5
Olivier Kerckhove is the VP and Founder at Storm5.
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About Storm5: Storm5 are global RetailTech recruitment experts, connecting organizations with the talent to drive their mission.
Marion Feldhofer
SVP Corporate Partnerships of Green Man Gaming
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About Green Man Gaming: Green Man Gaming is a global pure play e-commerce and technology business in the video games industry.
Julian Eccles
VP PR & Communications of Travelport International
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About Travelport International: Travelport Limited provides business services, as well as transaction processing solutions and data to companies operating in the travel.
Dan Atkinson
VP People & Talent of onefinestay
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About onefinestay: Onefinestay give people a new way to experience a place staying in the finest homes in their favorite cities.
James Bullock
Senior Vice President & General Manager of Tacit Knowledge
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About Tacit Knowledge, Tacit Knowledge: Tacit Knowledge is a Silicon Valley-based digital commerce consultancy that develops enterprise software to address extensive data problems.
Ivan Kotorov
VP Enterprise Accounts of VendorMach
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About VendorMach: Big data analytics platform for ecommerce supplier planning and accounts payable (AP) reconciliations, reducing fraud, error and costs.
Drew Smith
VP Product Strategy of Volo
Drew joined Volo in June 2015 and leads product vision and direction at Volo. Drew started his time at Volo as part of the sales team, originally working as a Sales Consultant and then a Senior Consultant. He is passionate about the retail industry and the ever-evolving consumer world. Drew’s main driver at Volo is to ensure that we build value-first technology which enables our customers to be successful.
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About Volo: Volo is an ecommerce business.
Fiona Abrams
VP Customer Service & Communications of Brayola
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About Brayola: The World’s Smartest Personal Bra Shopper.
Michael Hazelden
SVP Product Strategy of OrderDynamics
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About OrderDynamics: Tecsys OrderDynamics is the leading distributed order management solution for mid-market retailers
Johnny Hammond
VP of BuyerPrice Inc.
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About BuyerPrice Inc.: BuyerPrice is a revolutionary new way to buy your home for less.
Amal Gul
VP, Product and Implementations of PowaWeb
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About PowaWeb: PowaWeb is an enterprise class, feature rich, Software as a Service ecommerce platform built with international scale in mind.
Stefan Carrington
VP, Customer Success of PowaWeb
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About PowaWeb: PowaWeb is an enterprise class, feature rich, Software as a Service ecommerce platform built with international scale in mind.
Elisabete Orfao
Senior Vice President of Ardent Advisors
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About Ardent Advisors: Strategic corporate finance advice in the e-commerce and digital technology market.
Magaly Jaquard
VP International Sales of Headoo
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About Headoo: Headoo is a Visual Marketing technology that helps brands create and maintain a personal connection with all of their customers.
Magaly Jaquard
VP International Sales of Headoo
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About Headoo: Headoo is a Visual Marketing technology that helps brands create and maintain a personal connection with all of their customers.
