Best Startup
At Best Startup UK we track over 130,000 UK startups and over 500,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top London based Founder operating in the Retail Technology space. If you think a Founder is missing from this list, feel free to contact our editor on editor@beststartup.co.uk.
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Companies House UK, Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.
Stefan Hobl
CFO & Co-Founder of Butter.co.uk
Stefan Hobl joined Butter.co.uk as CFO & Co-Founder in 2017.
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About Butter.co.uk: Butter lets you spread the cost of shopping from any online store with a simple monthly instalment plan. Download the app now!
Kirill Chliaifchtein
Founder & CEO of SwiftGift
Founder & CEO at SwiftGift
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About SwiftGift: SwiftGift is the world’s first Instant Gift Messenger App which allows you to send real gifts to anyone in your phone’s contact book.
Andrew Xeni
CEO, Co-Founder of Fabacus
A highly driven and experienced CEO with a diverse portfolio of business interests. Andrew’s primary focus has till recently been in the family garment manufacturing business, Europride Ltd., founded with his brother. Having supplied most of the UKs largest fashion retailers for over a decade, Andrew understands their supply chain needs. The businesses boast a combined annual turnover in excess of $150m, with over 2,000 employees globally and including vested interests in the full supply chain: Factories in the UK, Eastern Europe, Morocco and Sri Lanka, a UK dye house, a UK knitting plant, fabric import business, and UK printing facilities. Andrew also has two ecommerce brands, Baaclothing.Com and NobodysChild.Com, that compliment his fully integrated vertical manufacturing service. Fabacus is the brainchild of all this supply chain, retail and ecommerce experience. Understanding exactly what is needed to improve each process and make businesses faster and more cost efficient, Andrew alongside his co-founder Ray Noppé, were able to build a suite of solutions. Fabacus delivers optimal efficiency for greater profit through customisable software for business intelligence, data management, relationship management and e-commerce marketing optimisation. To date Fabacus has successfully integrated its solution with the likes of Charlotte Tilbury, Salesforce and Revel. In addition to Fabacus and Europride Ltd, Andrew continues to invest in technology alongside New Look founder, Tom Singh, as well as property development and music interests: Launching his own music label, supporting and developing new talents.
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About Fabacus: Fabacus is a technology business that transforms brand licensing through the power of data.
Daniel Attia
Founder & CEO of YOPA
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About YOPA, YOPA: YOPA provides real estate agency services that assist clients in selling their properties.
Andrew Barclay
Founder of YOPA
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About YOPA: YOPA provides real estate agency services that assist clients in selling their properties.
Jessi Baker
Founder & CEO of Provenance
Jessi Baker is the founder of Provenance, building the future of supply chain transparency and product trust on the blockchain. She is an Art and Science hybrid, with Master’s degrees in Engineering from the University of Cambridge and Design from the Royal College of Art. She has worked with brands on technology strategy across the US and Europe, including Adidas, The Four Seasons, The Guggenheim Museum, British Airways and Will.I.Am. She is an associate researcher at the Intel Institute for Sustainable Cities and a regular speaker on technology and social business.
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About Intel, Provenance: Provenance is the leading software solution for sustainability communications
Jean-Christophe Chopin
Founder and CEO of BORN
A creator and innovator by nature, JC is an entrepreneur who has had a strong presence in online financial services, digital insurance and stock brokerage. He has a wealth of international experience with expertise in the US as well as vast European digital and brand management knowledge. JC pioneered E*Trade Europe and Verisign in the early days of the Internet, and later went on to invest in real estate, time pieces and luxury fashion. His passion for skiing and extreme sports also led him to launch the ‘Carre Neige’ ski insurance within the Savoie region. Most recently, he has married his online finance expertise with his experience in design and luxury brands to create BORN, a B2B global market-network that connects design-led brands with retailers.
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About BORN: BORN is the world’s first private B2B platform that connects a global network of design-led lifestyle brands and retail buyers.
Cassandra Harris
Founder of Venturespring
Founder at Venturespring
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About Venturespring: A digital transformation firm and early growth venture capital fund that match makes corporates with game changing startups.
Hasna Kourda
Co-Founder & CEO of Save Your Wardrobe
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About Save Your Wardrobe: FashionTech startup using AI to make Fashion more digital and sustainable
Mehdi Doghri
Co-Founder & CTO of Save Your Wardrobe
Entrepreneur, Investor, Advisor. Interested in the Fintech, Fashion Tech, Retail Tech and consumer mobile apps.
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About Save Your Wardrobe: FashionTech startup using AI to make Fashion more digital and sustainable
Fabrice Haiat
Co-Founder and CEO of YOOBIC
Fabrice Haiat served as the Chief Executive Officer and President at Vizelia S.A. Fabrice Haiat supervised the implementation of different product and service solutions. He also contributed to the ESSEC Property management masters course and participates in numerous conferences, with the aim of sharing his forward-looking vision of the environment and informing decision-makers on the energy challenges to be faced over the next decade. He served as an International Consultant with McKinsey and gained his experience in the new technology and property sectors. He served as a Director of Vizelia S.A.
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About Petribox, YOOBIC: YOOBIC is an all-in-one platform for the deskless workforce to optimize communication, training, and process management.
Ben Dixon
Co-Founder & CTO of Sona
Ben is a senior developer focused on web application development. He primarily creates Ruby on Rails and Android applications. He also has experience in front-end development in both Backbone and Angular JS as well as infrastructure management with Chef and Docker. He’s the author of Reliably Deploying Rails Applications (http://www.deployingrailsbook.com/) which covers how to deploy medium-sized Rails Applications in an easy, scalable fashion, and spoke at Railsconf 2014 on this topic. He also spoke at Railsconf 2015 on how Docker can be tightly integrated with Rails to do far more interesting things than just deployment. He is currently CTO of Sona, the unified frontend for the frontline workforce.
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About Sona: Sona is the employee app for tomorrow’s workforce.
Oli Johnson
Co-Founder of Sona
Oli Johnson is a Co-founder of Sona.
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About Sona: Sona is the employee app for tomorrow’s workforce.
Eshita Kabra
Founder of By Rotation
Founder By Rotation – UK’s fashion rental app • Worked at various large buy and sell side firms as an investment analyst • Singaporean Indian living in London
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About By Rotation: The World’s First Social Fashion Rental App.
Josh Graham
Co-Founder & CMO of Airtime Rewards
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About Airtime Rewards, Samply: Airtime Rewards is an innovative loyalty platform pioneering unique rewards solutions with mobile operators.
Xavier Bellouard
Co-Founder, Managing Director & Board Member of ActiveViam
Xavier Bellouard is Managing Director of ActiveViam and one of its founders. Based in London, Xavier manages the UK operations and oversees the commercial efforts of the company across EMEA and Asia/Pacific. Before founding ActiveViam, Xavier was a key contributor to the development of Summit Systems, a software vendor of applications for front-office operations and trading desks. Xavier is passionate about the contribution that ActiveViam’s technology can make to the bottom-line of companies operating in highly demanding and complex markets. “Their bottom-up, experience-driven approach to innovation is a fundamental component of the company’s DNA. Since ActiveViam was created in 2005, they have valued it as a prerequisite to delivering cutting-edge technology to their clients”.
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About ActiveViam: ActiveViam provides operational analytics solutions to business users in need of timely decision-making.
David Scott Turner
Co-Founder and CTO of Imburse
David’s long background in and strong passion for disruptive technology makes him the right person to lead our technical development and vision as CTO of IMburse. David deploys his extensive startup and advisory experience, coupled with his strong leadership, innovative thinking and strong technical background into the role; all essential to lead the technical development off IMburse. It is no surprise that with someone like David in your corner the product will be amazing.
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About Imburse: Imburse is a cloud-based payments integration platform.
James Davidson
Co-Founder and CEO of Tails.com
James Davidson is Co-Founder & CEO at Tails.com.
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About Tails.com: Tails.com is an online pet nutrition service that provides tailor-made food designed to deliver perfectly optimised nutrition for dogs.
Steve Webster
Co-Founder & Director of Technology of Tails.com
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About Tails.com: Tails.com is an online pet nutrition service that provides tailor-made food designed to deliver perfectly optimised nutrition for dogs.
Mike Charalambous
Founder / CEO of Threedium
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About Frenzi Media, Threedium: We create memorable brand experiences, drive product considerations and deliver conversions through 3D/AR Technology.
Iris Anson
Founder/CEO of Solely Original
Iris is a founding director at Solely Original, an online bespoke women’s footwear brand. As a fashion conscious city professional, she decided to leave behind her career as a tax consultant to pursue a solution for women like her, who had trouble finding fashionable shoes that are comfortable to walk in.
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About Etiq AI, Solely Original: Solely Original is a shoe brand allowing clients to design their own shoes, have custom made to fit the specifications of the feet.
Maggie Sanchez
CEO & Co-Founder of myCircle
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About myCircle: myCircle is a U.K.-based SaaS and data company that provides merchants with analytics and mobile financial app services.
David Alstadter
Chief Commercial Officer & Co-Founder of myCircle
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About 20th Century Studios, ISPN, Microsoft, MSN, myCircle, Paramount Pictures, Skywalker Sound, Sony Pictures Entertainment, The Walt Disney Company: myCircle is a U.K.-based SaaS and data company that provides merchants with analytics and mobile financial app services.
Karin Cabili
Founder & CEO of Dropit Shopping
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About Dropit Shopping: Dropit provides a digital handsfree shopping solution for malls and central shopping districts, delivering bags from store to door.
Tom Cohen
CTO & Co-Founder of Popsa
Tom Cohen joined Popsa as Co-Founder & CTO in 2016.
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About Popsa: Popsa is a machine learning startup that automatically designs, makes, and delivers personalized physical products.
Liam Houghton
CEO & Co-Founder of Popsa
Liam Houghton joined Popsa as CEO & Founder in 2016.
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About Popsa: Popsa is a machine learning startup that automatically designs, makes, and delivers personalized physical products.
Aditya Joshi
COO, Co-Founder of Greendeck
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About Greendeck: Greendeck uses AI to help brands and retailers with pricing optimisation and competitor intelligence.
Eleanor Weaver
Chief Executive Officer & Founder of Luminance
Eleanor is Chief Executive Officer at Luminance. She is a former Director at world-leading cyber AI company, Darktrace, where she spent six years as Global Head of the organisation’s Industrial Division. Prior to this, Eleanor founded and ran Darktrace’s African operations. In recognition of her work in the technology sector, Eleanor won the prestigious ‘Innovation Trailblazer Award’ at Law.com’s 2021 Legal Innovation Awards and made Management Today’s ’35 under 35’ list.
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About Darktrace, Luminance: Luminance applies supervised and unsupervised machine learning to the process of document review.
Kostas Koukoravas
Founder and CEO of Intelistyle
Project & Product management, business development, software engineering, AI. Has 13 years experience leading the development of ideas from inception through to delivery and has launched high profile online services including BBC iPlayer Radio, Microsoft Skype on Windows 8 and Surface Hub. Has varied experience in applied machine learning ranging from real time action detection in video (Microsoft Surface Hub) to portfolio optimisation in financial data. Holds an MPhil on unsupervised learning from the University of Manchester and a coursera machine learning certificate from the University of Stanford.
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About Intelistyle: Intelistyle provides A.I. styling solutions to fashion retailers, helping them address the needs of customers looking for styling advice.
Michael Michelis
Co-Founder & COO of Intelistyle
Michael Michelis joined Intelistyle as Co-Founder and COO in 2017.
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About Intelistyle: Intelistyle provides A.I. styling solutions to fashion retailers, helping them address the needs of customers looking for styling advice.
Olivier Kerckhove
VP / Founder of Storm5
Olivier Kerckhove is the VP and Founder at Storm5.
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About Storm5: Storm5 are global RetailTech recruitment experts, connecting organizations with the talent to drive their mission.
Jonathon Blok
Co-Founder & CPO of Aura Vision
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About Aura Vision: Aura Vision enables brick-and-mortar retailers to positively influence shopper journeys with cutting-edge computer vision.
Julian Polzella
Founder & CTO of Shopwave
Julian founded Shopwave following the acquisition of his startup VouChaCha, which built multi-platform, location-based, scalable, API-driven architectures for top 200 UK retailers & enterprise clients such as Orange & Lastminute.com. VouChaCha was acquired as part of Markcomedia in a £55 million deal by Monitise PLC. Julian is an Entrepreneurial Spirit Award Winner and holds a first class honours degree in Computing Sciences. He developed expertise in economic, trading, social, reinforcement & machine learning AI technology at Palantir and at university.
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About Nift-e Labs, Shopwave: Kitchen & Ops Automation, POS, App Integration & Payments. Shopwave helps the worlds leading restaurant and retail brands to scale globally.
Ben Brown
Founder & CEO of Shopwave
Ben founded Shopwave following the acquisition of his first startup, VouChaCha. VouChaCha managed multi-channel coupon distribution and redemption for many of the UK’s top 200 retailers. VouChaCha was acquired as part of Markcomedia in a deal worth £55 million by Monitise PLC.
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About Shopwave: Kitchen & Ops Automation, POS, App Integration & Payments. Shopwave helps the worlds leading restaurant and retail brands to scale globally.
Paul Archer
Founder and Managing Director of Duel
World Record-breaking Adventurer, Best-selling Author and founder of Duel. Aside from his expeditions and writing, he has spent his career building technology, including the Daredevil Project app development studio, and consulting for advertising agencies and tech companies. He founded Duel to democratise and decentralise marketing for brands. Duel is solving the lack of emotional connection and social proof in often clinical looking online stores by rewarding customers for creating visual testimonials and advocating among their friends, rather than wasting millions on advertising to drive sales. Before this Paul conceived and implemented the It’s on the Meter Expedition to drive to London taxi around the World. The expedition broke two Guinness World Records, raised over £20,000 and passed through 50 countries after driving 80,000 miles from London to London in Hannah, a 1992 London Taxi bought of eBay. Paul is also an experienced speaker, moderator and a conference host. Including TEDx, SXSW, Festival of Media, Cannes Lions, Social Media Week, GenerationE, the Content Marketing Institute and Retail.Tech, as well as guest lecturing at the British School of Fashion.
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About Duel: Brand Advocacy Platform that enables purpose-led brands to drive organic growth & retention through word-of-mouth & advocacy
Jose Manuel Moller
Founder & CEO of Algramo
Jose Manuel Moller is the Founder and CEO at Algramo.
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About Algramo: Algramo aims to establish a wholesale relationship with manufacturers of consumer products such as detergents.
Deepak Ravindran
Co-Founder & Chief Customer Officer of Oddbox
Deepak Ravindran is the Co-Founder & Chief Customer Officer at Oddbox.
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About Oddbox: Oddbox is a provider of fruit and veg box delivery service intended to reduce food waste.
Leroy Lawrence
Founder of Pigee
Leroy Lawrence is the Founder of Pigee Inc.
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About Pigee: Pigee is a Mobile App that allows tourists to post home purchases directly from the shops and street markets they visit.
Markus Stripf
Co-Founder & CPMO of Spoon Guru
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About Spoon Guru: A leading retail solution provider, we deliver seamless product discovery based on shopper dietary & lifestyle needs.
Maxwell Harding
Founder & CEO of Dynamify
CEO & Co-founder, Dynamify; Ex-Investment Professional, Terra Firma Capital Partners
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About Dynamify: Dynamify is an all-in-one platform using technology, data, and AI to enhance service delivery and margin.
Peter Kriskinans
Founder & CEO of Bizie
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About Bizie: Bizie develops software and online solutions to help manage companies from the retail industry.
Nick Brackenbury
Co-Founder & CEO of NearSt
Nick Brackenbury is a technology entrepreneur and the co-founder and CEO of NearSt; a retail technology start-up getting people back into high street shops. His tech company is revolutionizing the idea of shopping locally rather than ordering it online. Nick was formerly one of Ogilvy’s youngest ever Account Directors, working on pioneering teams in the agency’s analytics and digital platforms teams across brands spanning Land Rover, Nestle, BP, Ford, Diageo and IBM. He is fascinated by behavioural economics and the incredible potential currently hidden away in high street shops.
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About NearSt: NearSt is a retail technology company building the world’s source of real-time local inventory.
Max Kreijn
Co-Founder & Strategic Lead of NearSt
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About NearSt: NearSt is a retail technology company building the world’s source of real-time local inventory.
Rosie de Malmanche
Founder of o|urmoire.
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About o|urmoire.: The Brighter way to Buy & Borrow
Glenn Shoosmith
Founder of JRNI
After graduating in 1997 with a degree in computer science, Glenn spent 10 years working as a developer, consultant, team and project manager in the pharmaceutical, television and financial industries. In 2008 he founded BookingBug with the ambitious objective of building a platform through which time could be treated as if it were a stock innovatory item. BookingBug has become JRNI and has since grown to become the market-leading multichannel appointment scheduling and customer journey platform helping leading global retailers, banks, central and local governments enhance their customer experience and save costs. JRNI has a team of over 100 based in London, Boston and Sydney. Glenn has been a passion advocate for London and the UK as a technology hub within Europe and in the past has helped shape government policy towards innovation and technology, both as an early advocate for Tech City, and an advisor and representative of the government nationally and internationally. In 2019 Glenn swapped his CEO role to get back to the technology as Chief Architect, and is in charge of driving platform and innovation at JRNI.
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About ABN AMRO Bank, Bank of America: JRNI is an experiential relationship management (XRM) platform for scheduling and managing personalized experiences at scale.
Marco Nardone
Founder & CEO of Wineapp
Marco Nardone is the Founder and CEO of Wineapp – UK’s largest app for on-demand wine delivery. www.wineapp.com / Available on iOS and Android. Wineapp is VC-backed by Rocket Internet and Speedinvest.
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About Wineapp: Mobile App – On-demand Fine Wine Delivery
Julian Mills
Founder & Chief Executive Officer of Quorso
Julian is a former partner at McKinsey & Company, where he was a leader in the Travel, Transport, and Infrastructure practices. He also founded and co-chaired the Global Infrastructure Initiative with Madeleine Albright, a gathering of the world’s most influential infrastructure leaders. Julian spent much of his childhood growing up on a remote Scottish island surrounded by sheep and has degrees from Oxford University and Stanford University.
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About Quorso: A new era for store management: Agile. Simple. Human.
Adrian Maseda
Co-Founder & COO of Cheerfy
Adrian has worked for many years for large corporations like Nortel and Aricent Group in various Business Management and Sales roles. Adrian then became an entrepreneur: Co-Founder @ We2 (Social Wifi), Founder @ Protos (an advisory firm). Adrian is now focused is his latest project, Cheerfy. Adrian believes in using technology to solve problems and reshape how things work. In particular, he sees opportunity in the intersection between social and hyper-localised interactions in a mobile world.
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About Cheerfy, Protos Global Services: The new way restaurants sell post-COVID
Sam Amrani
CEO & Founder of Olvin
Founder & CEO of Olvin.com and Founder of Tamoco.com, interested in and focussed on AI, geo-spatial data, real-world intelligence, analytics, communication and insight.
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About Olvin, Tamoco: Olvin helps real-world businesses get proactive through its AI powered predictive analytics platform.
Peter Lukes
Managing Director & Founder of Wanstor
Peter established Wanstor in 2002 to provide a more proactive approach to IT support services than the then established ‘maintenance’ companies. Following an early career as a research chemist working at the universities of St Andrews, Durham and Rome, Peter changed track in the mid-90s and began the second phase of his career, in IT. Spells in Italy with a small system builder then back in the UK as technical director of an IT service and integration business followed, before the ambitious launch of Wanstor. Over ten years later, Peter has led the company through continuing success and growth by focusing on their dedication to “service and technical excellence”. Peter has kept Wanstor at the forefront of developments in cloud and hosting services, while adding a focus on core IT infrastructure, networking and front office support.
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About Wanstor: Wanstor are a trusted IT Services company that supports organisations of all sizes in all industries.
Chris Sargent
Founder and Digital Director of Sticky Pixel
Founder, UX / UI digital product designer and developer and snowboarder. I like to work with similar people to me; straightforward thinkers who recognise that knowledge, ability, experience and integrity go a long way in building credibility and trust. People who do everything to the best of their ability and who aren’t afraid to take risks or enthusiastically disagree.
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About Sticky Pixel: Sticky Pixel is a product design and software development company, specialised in FinTech and Blockchain applications
Donna North
Co-Founder & Co-CEO of Dressipi
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About Dressipi: The leading independently verified Revenue Optimisation Platform for fashion retailers.
Imogen Wethered
CEO & Co-Founder of Qudini – Retail Choreography
Imogen Wethered is Founder & CEO at Qudini.
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About Qudini – Retail Choreography: Retail Choreography solutions to transforming customer experience, operations and data for retailers and banks.
Phil Davison
Founder and CEO of Mother
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About Mother: Digitalised vending machines helping the busy eat better, and bringing top quality food and drinks to the working world and beyond.
Lanre Akinlagun
Founder and CEO of Drinks.ng
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About Drinks.ng: Drinks.ng is a technology based company transforming the way beverages are shopped, sold and shipped online in Nigeria
Dmitry Gorkov
Founder of CASHOFF
Founder of CASHOFF (Top 10 Fintech by Deloitte). Strong business background, MBA, excellent experience and knowledges in e-banking.
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About CASHOFF: Provides profit-generating open banking API solutions for banks and unique digital experience for their consumers
Adrian Negoita
CTO and Co-Founder of BotsAndUs
Adrian Negoita is a CTO and Co-Founder at BotsAndUs. He is an experienced software test engineer who is motivated by building high-quality products and sharing his knowledge to support the wider adoption of robotics.
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About BotsAndUs: BotsAndUs is a data-driven robotics and AI company that provides full-stack robot systems for dynamic spaces.
Simon Kelton
Co-Founder & Director of pepperhq
Simon is a relentlessly determined, passionate and ambitious entrepreneur, writer, film producer and angel investor with twenty-five years of broad-ranging creative and business experience. With an exceptional international network of friends, colleagues, investors and commercial contacts, Simon is able to combine his visionary creativity and communication skills as a professional writer to guide and sell his companies strategic goals and products. He has founded, financed and managed eight companies in entertainment, technology, publishing, event management and the snowsports industry. He has Master’s Degrees from Oxford, Stanford and UCLA and is a member of the British Academy of Film and TV. As a professional writer, Simon has published two books, written more than thirty screenplays for Hollywood including the British hit comedy EDDIE THE EAGLE starring Hugh Jackman and produced by Matthew Vaughn, and penned numerous articles for the likes of TIME, the Daily Mail, Sunday Telegraph, Harpers and Queen, and Worth.com. An avid and competitive sportsman, Simon represented Oxford University at golf, is a member of the Royal & Ancient G.C. and the Queen’s Club, has ski guided for the Ski Club of Great Britain, and taken part in the British and World Extreme Snowboarding Championships.
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About pepperhq: The Pepper platform supports white label apps for mobile payment, discovery, digital loyalty, social media marketing, and actionable data.
Zahars Zelenskis
Founder and CEO of Waiz.ai
Entrepreneur, sport-minded, and judo addicted. Exited about sustainability.
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About Waiz.ai: Waiz.ai offers smart food waste management for consumers.
Rajesh verma
Founder and Director of Ebuiteq Limited
Dynamic tech enthusiast working in Development, Architecture & Analysis, helping customers find their way to the best digital solution and deliver amazing digital experiences and software. My primary areas of interest: • Product development • Solution architecture (full stack: server, client, cloud, web, mobile, desktop) • Development (full stack: Java 8, React, JavaScript, Swift, iOS) • Mulesoft, Spring boot, Spring MVC, Docker, Kafka, MongoDB, MySQL, PostgresSQL, Oracle DB, Big data – Hadoop ecosystem • Integrations of Legacy, SAP, Oracle, Salesforce, Mainframes • AI & VR • Cloud platforms (Amazon AWS) • Test automation (TDD, BDD) • System Analysis • Continuous Delivery • Agile delivery (Scrum CSM, Safe) I am from a Product plus Consulting background with below-mentioned Industries/Domain experience: -Banking Finance: Open Banking, Trading, Commercial Banking -Others: Retail, Energy Media and Automotive Diagnostics
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About Ebuiteq Limited: Specialised in AI, Cloud, Data, APIs, UI, Digital technology resourcing pool and transformation.
