Best Startup
At Best Startup UK we track over 130,000 UK startups and over 500,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top London based Founder operating in the Lifestyle space. If you think a Founder is missing from this list, feel free to contact our editor on editor@beststartup.co.uk.
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Companies House UK, Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.
Brian Harrison
CEO & Co-Founder of Swoon Editions
Brian Harrison is CEO and Co-Founder of Swoon Editions. Brian was formerly a senior executive at kgb inc, and served as Global CEO of kgb deals and CEO of The Number UK LTD (118 118). Previously he was the executive responsible for digital strategy at Telegraph Media Group, which is where he first worked with co-founder Debbie Williamson.
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About Swoon Editions, Telegraph Media Group: Swoon Editions is a design-led furniture brand.
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Debbie Williamson
Co-Founder of Swoon Editions
Debbie Williamson joined Swoon as Co-founder in 2011.
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About MercerBell, Swoon Editions, Telegraph Media Group, Telegraph Media Group, Virgin Media: Swoon Editions is a design-led furniture brand.
Nick Telson
Co-Founder of DesignMyNight
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About DesignMyNight: DesignMyNight.com is a nightlife discovery website.
Priyanka Gill
Founder & CEO of POPxo
Priyanka Gill is the Co-Founder and President of MyGlamm. She is also the Founder & CEO of POPxo, India’s largest community of women.
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About MyGlamm, POPxo: POPxo is India’s online community for women that deals everything from fashion, beauty, lifestyle, work, and etc.
Nick Jenkins
Founder of Moonpig.com
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About Moonpig.com: Moonpig is a website where people can design their own greeting cards to send to others.
Grace Onyi
Co Founder of CHARIS
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About CHARIS: CHARIS reflects the lifestyle of the peripatetic individual.
Cassandra Harris
Founder of Venturespring
Founder at Venturespring
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About Venturespring: A digital transformation firm and early growth venture capital fund that match makes corporates with game changing startups.
Hasna Kourda
Co-Founder & CEO of Save Your Wardrobe
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About Save Your Wardrobe: FashionTech startup using AI to make Fashion more digital and sustainable
Mehdi Doghri
Co-Founder & CTO of Save Your Wardrobe
Entrepreneur, Investor, Advisor. Interested in the Fintech, Fashion Tech, Retail Tech and consumer mobile apps.
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About Save Your Wardrobe: FashionTech startup using AI to make Fashion more digital and sustainable
Petter Neby
Founder and CEO of Punkt. Tronics
Petter Neby is a Norwegian technology entrepreneur. Mr. Neby launched his first business in Norway in 1989, at the age of seventeen, and in 1991 moved to Paris, to work for an international consumer electronics company. Innovation and creativity has led Mr. Neby to find and manage successful businesses in the telecommunications, enterprise software and website areas. Mr. Neby created Punkt. in 2008 to offer straightforward alternatives to multi-function devices that started to dominate the consumer electronic marketplace.
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About Punkt. Tronics: Punkt. is a Swiss design led technology company that aims to make life simpler by creating timeless and outstanding products
Daniel Price
Co-Founder of My 1st Years
Daniel Price is a Co-Founder at My 1st Years.
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About My 1st Years: My 1st Years offers personalised gifts for babies and children.
Natalie Massenet
Founder & Chairman of Net-a-porter.com
Natalie Massenet is cofounder and co-managing partner of Imaginary Ventures, a venture fund investing in early-stage opportunities at the intersection of retail and technology, as well as the non-executive co-chairwoman of Farfetch, a global e-commerce platform for luxury fashion. Massenet is best known for founding the luxury fashion online retailer Net-A-Porter, in 2000. In the year before she stepped down from her role following its merger with YOOX, the Net-A-Porter-Group recorded net revenues of almost $1 billion. Massenet began her career as a journalist and fashion editor, working at WWD and Tatler before setting up Net-A-Porter. In 2009, she was awarded an MBE, and in 2016 she was made a Dame Commander of the Order of the British Empire, both in recognition of her contributions to the U.K. fashion and retail industry. Massenet was chairman of the British Fashion Council between 2013 and 2017.
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About Daily Harvest, Imaginary Ventures, Net-a-porter.com: Net-a-porter.com is an online luxury fashion retailer.
Luke Scheybeler
Co-Founder, Chief Creative Officer of Tracksmith
Luke Scheybeler is the Founder at Scheybeler
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About Scheybeler, Tracksmith: Tracksmith is an American sports apparel brand that produces clothes for performance athletes.
Philipp Man
Co-Founder & CEO of CHRONEXT
Philipp Man holds a Master of Philosophy in Innovation, Strategy & Organisation from the University of Cambridge Judge Business School as well as a Bachelor of Science in Management from King’s College London, majoring in corporate finance, venture capital and market sociology. Besides his work at the Boston Consulting Group, Germany and Switzerland, he also gained experience at GlencoreXstrata in London. During his studies he worked for various watch dealers and focused his dissertations on luxury watch market dynamics.
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About CHRONEXT: Chronext is is a full-service platform for luxury watch trading where clients can buy, sell luxury watches.
Federico Marchetti
Founder and CEO of Yoox Net-a-Porter Group
Born in Ravenna in 1969, Federico Marchetti holds a degree in Economics from Bocconi University in Milan and an MBA from Columbia University. Upon completing his studies, he embarked on a traditional path in the corporate world and while those early years in his career proved to be an invaluable experience, he knew all along that he would need to go out on his own to fulfil his professional objective of becoming an entrepreneur. In 2000, after having served as an advisor for several chief executives and designers in the fashion industry, both in the U.S. and in Italy, he founded YOOX, the perfect venture in which he could unite his business vision with his passion for fashion and design.
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About Yoox Net-a-Porter Group: Yoox Net-a-Porter Group is the global Internet retailing partner for leading fashion and luxury brands.
Daniel Khoury
Co-Founder of TRIP
Daniel Khoury is the Co-Founder at TRIP.
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About TRIP: TRIP is a CBD drinks and oils brand with products that brings an amazing flavor for a more productive and less stressed feeling.
Olivia Ferdi
Co-Founder of TRIP
Olivia Ferdi is the Co-Founder at TRIP.
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About TRIP: TRIP is a CBD drinks and oils brand with products that brings an amazing flavor for a more productive and less stressed feeling.
Constantin Bjerke
CEO and Founder of Crane.tv
Based in the UK for 10 years, Constantin Bjerke is a Founder and CEO of TheCrane.tv, the first online video magazine with emphasis on contemporary culture. Constantin started his career working in TV and film production and was involved in Emotional Brand Building at an Omnicom agency. He has worked with a host of international clients including FIFA World Cup, Mercedes Benz, Laureus World Sports Awards, Orascom, Deutsche Telekom and Pro7Sat1. In the past, he also worked in Finance across various positions at companies including UBS, Lazard and most recently, Citigroup in London and Madrid. Constantin holds a Diplôme de Grande Ecole and a Master’s from ESCP-EAP.
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About Crane.tv: Crane.tv is a contemporary-culture video magazine, focusing on arts, design, style, food and travel around the world.
Jack Tang
Co-Founder & CEO of Urban
A startup entrepreneur and angel investor. Currently Chief Executive Officer and Co-Founder of Urban Massage – a B2C and B2B technology marketplace connecting wellness professionals with buyers in their local neighborhood. Prior to founding Urban Massage, he founded a social network and app-based job board TheStudentJob.com
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About Urban: Urban is an online wellness appointment platform for booking in-person and online treatments.
Karin Cabili
Founder & CEO of Dropit Shopping
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About Dropit Shopping: Dropit provides a digital handsfree shopping solution for malls and central shopping districts, delivering bags from store to door.
Imran Amed
Founder & Chief Executive Officer of The Business of Fashion
Bringing a unique understanding of the creative and commercial sides of fashion, Imran Amed has emerged as one of the fashion industry’s leading writers, thinkers and commentators. In 2007, he started writing a blog called The Business of Fashion (BoF) from his sofa just as social media and smartphones were about to explode onto the scene, new markets were rapidly emerging in China, India and Brazil, and the financial crisis threw the industry into a tailspin. Five years on, with its award-winning editorial franchises and a global reputation for intelligent, analytical content, BoF has grown into the pre-eminent daily destination for the global fashion community. Imran has been named to British GQ’s list of the 100 Most Influential Men in Britain, Indian GQ’s list of the 50 Most Influential Global Indians, British Vogue’s list of 25 New Fashion Faces to Watch, and Wired UK’s list of the 100 most influential figures in Britain’s digital economy. Previously, he was a management consultant at McKinsey & Co. He has an MBA from Harvard Business School and a B.Com from McGill University. He holds Canadian and British citizenship.
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About The Business of Fashion: The Business of Fashion is a online platform for the global fashion industry, offering content and tools to industry professionals.
Abhinandan Balasubramanian “Abhi”
Founder of ChefHost
Founder at ChefHost
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About altflo, ChefHost, LIQUITY: ChefHost is an on-demand chef marketplace and social media platform for the culinary world.
Max Jennings
Co-Founder of Hoop
My current obsession is Hoop – a new app designed to help families. Our mission at Hoop is to help families discover fun things to do, and to make it as easy as checking your email. Join the fun at www.hoop.co.uk Previously, co-founded VoucherCodes.co.uk, Europe’s largest coupon website (acquired by Retailmenot Inc.)
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About Hoop: Hoop is a platform for kids activities.
Angela Ene
Founder of Modafirma
Angela Ene is a Technology entrepreneur, Managing Partner/ CFO. She is the founder of Modafirma a fashion technology and affiliate marketing platform that allows carefully selected brands to locate, advertise and sell directly to consumers globally. The company was nominated twice for a prestigious drapers award, and was also shortlisted for fashion website of the year in 2015 and 2018. In 2018 Angela was shortlisted as UK technology founder of the year at the Prestigious BMW i Technology awards in two categories: MAD Tech and E-commerce she subsequently went on to be selected as UK first runner up UK Technology founder of the year for Advertising and Marketing. She also serves as group CFO at Star Real Estate Group a boutique investment management firm specialising in real estate. Interests: SaaS technology, Blockchain, Investment Management, Fintech, MAD Tech, proptech Alma Mater: Queen Mary University of London, Said Business School University of Oxford , Cass Business School University of London Specialisms: MAD Tech, E-commerce. Omni Channels, Investment Management, Chartered Accountant, Chartered Financial Analyst , Structured products, Marketing and Advertising technology Marketplaces.
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About Modafirma, Star Real Estate: Modafirma is an exclusive social commerce fashion platform for designers to sell and showcase directly to consumers.
Nick Hussey
Co-Founder of FRAHM Jacket
Nick Hussey is the Co-Founder of FRAHM Jacket.
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About FRAHM Jacket: FRAHM Jacket makes detailed and beautiful men’s jackets for curious minds.
Paresh Thakkar
Founder of O-Teas
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About O-Teas: Oteas is a specialist British tea company.
Clare Julie McKeeve
Founder & CEO of Luxcite Limited
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About Eaton Gate Capital Partners, Luxcite Limited, TLNT Holdings SA: Investor – Luxury and Premium Brands
Robert Imonikhe
Co-Founder of Ideal Flatmate
Rob has worked in publishing and has had stints at a number of media outlets. A positive bundle of energy, he is the ideas man and provides some philosophical insights to the team, having completed a BA in philosophy.
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About Ideal Flatmate: Ideal Flatmate is the first UK website dedicated to helping its users find the right flatmates.
Thomas Gatzen
Co-Founder of Ideal Flatmate
Tom has spent time working in politics and financial PR and loves getting things done. He enjoys travelling and is a sports nut, playing cricket for Middlesex Youth, and being found most weekends following Watford FC.
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About Ideal Flatmate: Ideal Flatmate is the first UK website dedicated to helping its users find the right flatmates.
Amanjit Dhami
Founder & Creative Director of Ama Dhami
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About Ama Dhami: Ama Dhami is a jewellery e-commerce store that provides earrings, necklaces, rings and bracelets.
Pablo Barclay
Founder/CEO of Rubbersole
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About Rubbersole: Rubbersole is a company that sells various name brand shoes in an online store.
Stefan Michalak
Founder, Creative Director of Wantfeed
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About Wantfeed: Wantfeed lets you store and curate things from around the web into your own personal wantlist.
Rosie de Malmanche
Founder of o|urmoire.
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About o|urmoire.: The Brighter way to Buy & Borrow
Amanda Langford
Founder Director of Blue Badge Style
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About Blue Badge Style: Blue Badge Style provides a retail merchandising system offering style guides for less physically-abled users.
Victoria Whitbread
Founder of Designed In Colour
Victoria Whitbread is a Founder of Designed In Colour.
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About Designed In Colour: A creative hub dedicated to offering the very best in shopping for contemporary & colourful design-led products.
Jackie Piper
Co-Founder of Designed In Colour
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About Designed In Colour: A creative hub dedicated to offering the very best in shopping for contemporary & colourful design-led products.
Paul Alexander Jones
Founder of Must
Founder at Must.
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About DJD, DJS, Must: Must is a personal recommendation app to save and share amazing places with friends.
Jefferson Hack
Co-Founder of Dazed Media
Jefferson Hack is the CEO and co-founder of Dazed Media, an independent media company that produces stories across its print, digital and video brands.
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About AnOther Magazine, Dazed Media: Dazed Media is the world’s leading independent fashion and culture media brand.
Cheryl Anne Slater
Founder of Soul Seed Media
Founder at Soul Seed Media
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About Soul Seed Media: The best recommended retreats from around the world.
Megha Prakash
CEO & Founder of Earthmiles
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About Earthmiles: Track and be rewarded for your healthy and fit activities. Get exclusive deals on the widest range of fitness products.
Tom Richardson
Co-Founder and CPO of Lumio Technologies
Tom Richardson is the Co-Founder and CPO at Lumio Technologies.
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About Lumio Technologies: Lumio is you Intelligent wealth mentor. With the simple aim to maximize your money around your lifestyle
Adrian Shedden
Co-Founder and COO of Lumio Technologies
Adrian Shedden is the Co-founder and COO at Lumio Technologies.
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About Lumio Technologies: Lumio is you Intelligent wealth mentor. With the simple aim to maximize your money around your lifestyle
Charlie Richardson
Co-Founder and CEO of Lumio Technologies
Charlie Richardson is the Co-Founder and CEO at Lumio Technologies.
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About Lumio Technologies: Lumio is you Intelligent wealth mentor. With the simple aim to maximize your money around your lifestyle
Tom Marchant
Owner and Co-Founder of Black Tomato
Tom Marchant is an entrepreneurial traveler and co-founder of The Black Tomato Group, parent company of the award-winning bespoke luxury travel operator Black Tomato, strategic creative agency Studio Black Tomato and incentive travel group Black Tomato Agency. Black Tomato, a Virtuoso member, has been recognized as the leading innovative authority in global luxury travel by revered industry voices including Bloomberg, The New York Times, Wall Street Journal and Vogue. Tom Marchant and Black Tomato were awarded Conde Nast Traveler’s 2019 World’s Best Travel Specialists and Tom lauded as ‘one of the 50 people in the world changing the way we travel’. Marchant is a member Travel + Leisure’s A List contributor to Newsweek, Harper’s Bazaar and Inc.
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About Black Tomato: Black Tomato is a bespoke luxury travel company that delivers imaginative and travel experiences around the world.
Matt Smith
Co-Founder and Director of Black Tomato
Matt Smith set up Black Tomato Ltd with Tom Marchant and James Merrett in 2005 and to date have had a broad strategic and operational remit across all areas of Black Tomato. Central to Matt’s role is the responsibility for both driving forward the day to day business operations and Business Development / Sales processes that have underpinned the Group’s commercial success and significant growth. I also oversees a number of critical areas of the business including, Office Infrastructure, Company /Staff Culture, IT, Security, Data Protection/GDPR, HR, H&S / F&S, Insurance, Legal Contracting , Procurement, Staff / Business expenses, Staff Reward / Engagement, Staff Training and Staff Meetings and Events. Alongside this, he leads critical strategic projects including those that increase profitability and productivity across the business in line with the constant reinforcement of BT’s ‘purpose’ and company culture both internally and externally.
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About Black Tomato: Black Tomato is a bespoke luxury travel company that delivers imaginative and travel experiences around the world.
Jean-Michel Chalayer
Co-Founder & CEO of LeSalon Beauty
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About LeSalon Beauty: LeSalon is delivering a branded, consistent and high-quality at-home beauty service.
Natasha Pilbrow
Co-Founder & COO of LeSalon Beauty
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About LeSalon Beauty: LeSalon is delivering a branded, consistent and high-quality at-home beauty service.
Mattis Oppermann
Co-Founder of Carl Friedrik
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About Carl Friedrik: Carl Friedrik Luxury leather goods for men: Direct, Online, Transparent.
Niklas Oppermann
Co-Founder of Carl Friedrik
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About Carl Friedrik: Carl Friedrik Luxury leather goods for men: Direct, Online, Transparent.
Claude Borna
Founder and Chief Evangelist of TUIM – The Universe Is Mine
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About TUIM – The Universe Is Mine: We’re a thriving global community matchmaking creative and tech talent to build the future of fashion.
Natali Stajcic
Founder of The Pressery
Natali Stajcic is Founder at The Pressery.
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About The Pressery: The Pressery will be launching a high-quality and pure, long-life almond milk for all your coffee shop needs.
Sophie Rochester
CEO and Founder of Yodomo | Making Made Easy
Founder of Yodomo, the creative experience platform. Improving wellbeing and supporting sustainability through making. Sophie is a digital content specialist with over 20 years experience across the digital and publishing sectors. She has worked at Random House. 4th Estate and Good Technology, and consulted for Pan Macmillan, Hachette, Penguin Random House, Nesta, British Council and Royal Society of Literature. Listed as one of the Top 10 Creative Entrepreneurs in the UK by the British Council and in the UK’s Top 100 ‘most influential and innovative’ in the Guardian Professional’s hClub 100 list, Sophie has global contacts across publishing and technology and has also consulted on a large number of digital publishing start-ups through her award-winning company The Literary Platform. In 2015, The Literary Platform was listed as #10 on the Fortuna 50 list of the UK’s fastest-growing women-led small businesses. Sophie has successfully raised funding through Arts Council England, National Lottery, Bath Spa University, Queensland University of Technology and the Jerwood Charitable Foundation for a number of digital content initiatives. She has spoken about the future of digital content at UNESCO Paris, Editech Milan, MIX Conference (Opening Keynote), Abu Dhabi International Book Fair, O’Reilly’s Tools of Change New York, London Book Fair, Bologna Book Fair and UKTI / British Council ‘Crossing the River’ digital conferences across Beijing, Shanghai and Hong Kong. A keen maker herself, she lives in the heart of London’s designer maker community and understands the community that is Yodomo’s marketplace. Her professional network gives her access to the right tutors, businesses, brands – and staff – to bring to the Yodomo platform.
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About Meaningful Business, Yodomo | Making Made Easy: The Marketplace for Making. Discover online courses, live workshops and kits from our artists and makers.
Josif Grace
Founder & CEO of Legado
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About Legado: Securely and easily organise, store and share your most important documents, files, wishes and memories.
Laura Simpson
Founder of My Bespoke Room
Laura was Strategic Retail Design Director at the high growth beauty SME Liz Earle and during maternity leave developed and launched My Bespoke Room. She had previously worked in senior leadership roles at Apple and L’Oreal.
A commercially creative problem solver by nature, she is passionate about female entrepreneurship, developing teams and thinking differently. She was featured on Sky news and invited to Downing Street to meet the PM in 2019 for International Women’s Day.
Laura and her Co-Founder Diana have built My Bespoke Room up to be the UK’s No.1 rated Interior Design Service and the #1 Interior Design Professional on Houzz UK. They’ve raised £2m in funding from angel investors and Laura says the business’ success is underpinned by their proprietary tech platform that automates 50% of a designers workflow and has API integrations with over 1.2m products. The tech has now been turned into a SaaS tool for other designers.
Laura received a 1st Class MEng in Product Design Engineering from the University of Glasgow. She has been entrepreneurial since a young age and holds a patent for a product she designed in her final year at University.
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About My Bespoke Room: The UK’s No.1 Rated Interior Design Service; PLUS SaaS tool for Interior Designers to streamline and run their own business.
Diana Greenhalgh
Founder of My Bespoke Room
Diana Greenhalgh joined My Bespoke Room as Co-Founder in 2013.
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About My Bespoke Room: The UK’s No.1 Rated Interior Design Service; PLUS SaaS tool for Interior Designers to streamline and run their own business.
Jonathan Holmes
Founder & CEO of LuxDeco
Jonathan Holmes is a tech and design entrepreneur and an ardent supporter of luxury and fine craftsmanship. He founded LuxDeco in 2012 as a destination for luxury design enthusiasts to discover and shop the most world’s most beautiful home products.
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About I KANDI, LuxDeco: LuxDeco is a digital platform that connects the buyers and sellers of luxury home furnishings.
Amin Abu-Taleb
Software Architect & Co-Founder of nextub
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About nextub: nextub offers a location-based application that enables its users to find and discover events, and activities to do in London.
Fran Martin
Mobile Lead & Co-Founder of nextub
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About nextub: nextub offers a location-based application that enables its users to find and discover events, and activities to do in London.
Jose I Naranjo
CEO & Co-Founder of nextub
CEO of nextub
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About nextub: nextub offers a location-based application that enables its users to find and discover events, and activities to do in London.
Jose I Naranjo
CEO & Co-Founder of nextub
CEO of nextub
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About nextub: nextub offers a location-based application that enables its users to find and discover events, and activities to do in London.
Dom De Vetta
Founder of Shay & Blue
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About Shay & Blue: Shay & Blue is an indie creator of fragrance and body products sold direct to consumer and via omnichannel outlets prioritising millennials.
Daria Kantor
CEO & Founder of TruBe
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About TruBe: Available in London initially, TruBe instantly connects you with all relevant trainers, ready to help you meet your goals.
Jack Huang
Co-Founder of Truly Experiences
Jack Huang is a Co-Founder at Truly.
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About Truly Experiences: Truly is a London-based gift marketplace.
Mark McDermott
Founder, CEO & Head of Product of GoShow
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About GoShow: GoShow offers a platform that enables collaboration between professional athletes and filmmakers.
Henric Larsson
Co-Founder and CTO of Dashl
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About Dashl: A digital hair and beauty booking platform.
Edward Smith
Co-Founder of Doisy & Dam
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About Doisy & Dam: Doisy & Dam makes and package everything by hand in the UK, using globally sourced ingredients and the highest quality organic chocolate.
Paul Tustain
Founder / Chairman of WhiskyInvestDirect
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About BullionVault, WhiskyInvestDirect: Opens up investment in maturing Scotch whisky to the retail investor.
Ulrike Schulz
Founder of Secrets of Green
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About Secrets of Green: Secrets of Green is an online marketplace for nature-loving urbanists. We fill people’s home with all things green.
Nico Salazar
Founder of Future Fantasy Delight
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About Future Fantasy Delight: Cool, unique, and fun apparel and personal accessories with mass market appeal showcasing the playful artwork of Nico Salazar.
James Mason
Founder of Massif Central
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About Massif Central: Massif Central creates gallery-quality, bespoke info-graphic artworks celebrating great achievements.
Peter Dickinson
Founder of Animo APP
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About Animo APP: Amino has authentic mobile communities for whatever you’re into.
Natasha Kelly
Director, Co-Founder of Tiosk
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About Tiosk: Tiosk is a contemporary tea brand specialising in premium tea-based drinks.
Catherine White
Co-Founder & CEO of Fundzzle
Highly motivated entrepreneur with exceptional sales, marketing and business development skills. After 20+ years in Healthcare industry, now focused on doing good by leading a new innovative plaform that helps people gather more meaningfully through charitable giving and environmentally friendly group gifting.
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About Fundzzle: Fundzzle is an eco-friendly invitation, group gift and charity fundraising service all wrapped into one privately and securely.
Michael Brown
Co-Founder & CTO of Fundzzle
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About Fundzzle: Fundzzle is an eco-friendly invitation, group gift and charity fundraising service all wrapped into one privately and securely.
Tash Walker
Founder of The Mix
Tash Walker early career mimicked the typical branding/packaging agency route – albeit with invaluable experiences of working on big brands (a diet of Hovis and Bacardi with playtime on the 2012 Olympics). Throughout this time, her nature of being a curious and uncompromising creature meant a steady stream of frustration mounted at the bland world of research and insight. A chance meeting with a researcher offered some hope that ‘research’ could indeed, not just be useful but also inspiring. Importantly she realised that her love of brands was misdirected – her driving passion was in understanding why the general public, normal people, do what we do. So The Mix was born to produce remarkable, inspiring research centered on a fascination with human behaviour.
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About The Mix: The Mix fascinated by human behaviour and owner of the world’s largest collection of shoes.
Jonathan Davies
Co-Founder of Josh Wood Colour
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About Josh Wood Colour: Josh Wood Colour is a European beauty brand.
Emily Wong
Founder of Emily Crisps
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About Emily Crisps: Emily Crisps is a food start-up that aim to provide health-conscious consumers with the opportunity to indulge in ‘guilt-free’ snacking.
Dimash Abilov
Co-Founder of Togle
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About Togle: Togle is a grocery delivery platform.
Joe Wade
Co-Founder of Don’t Panic
Joe Wade is a BAFTA winning British filmmaker, TV writer, producer and the CEO and co-founder of creative agency Don’t Panic. In 2012 he co-created the BBC 3 TV show The Revolution Will Be Televised, winning a BAFTA for Best Comedy in May 2013. Joe has helped DP transition from famous flyer packs to a leading creative agency, best known for making viral content such as ‘Most Shocking Second a Day’ (Save the Children), ‘Can I Be Your Friend’ (ENO) and ‘Can You Make it to the End?’ (NAS).
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About Don’t Panic: An online arts, music, style & culture magazine accompanied by an offline poster pack.
Charlene Laidley
Founder and Chairwoman of FutureProof Foundation
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About FutureProof Foundation: FutureProof Foundation is an award-winning not-for-profit volunteer-led organisation connecting young women and girls in schools.
Kat Farrants
Founder of Movement For Modern LIfe
Kat has been practicing yoga for over 20 years. As a corporate lawyer, she found that she stressed more about getting to class than about her clients. A car accident and a divorce taught her what an invaluable tool yoga is for dealing with the challenges life brings. When she moved to rural England, she realised that all teachers are not created equally that she had to ask the best teachers to film videos so that she could continue to practice with them. She believes that yoga, movement and breath-work are invaluable tools for people to deal with the challenges which they face in life and her aim is to make these tools, taught by the very best teachers, to be accessible to all.
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About Movement For Modern LIfe: Movement for Modern Life is born in London to revolutionise Online Yoga & Wellbeing.
Nancy Johnston
CEO & Founder of Tengri
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About Tengri: Tengri is a London-based lifestyle brand and technology specialist.
Nina Friede
Founder & MD of FriedeModin
Nina Friede is the founder of London-based luxury perfume house, Friedemodin. Dedicated to creating unique fragrances, she is passionate about the sublties of ingredients and treats them as elements in her search for sensual alchemy.
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About FriedeModin: Friedemodin is a luxury perfume house based in London.
Joseph Carter
Founder of Golden Child
Founder at Golden Child
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About Golden Child: Music & Fashion Go Hand n Hand””
James Morris
Founder of ParamountZone
James Morris is a Founder at ParamountZone.
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About ParamountZone: Paramount Zone, they have a wide selection of lifestyle accessories, all available to buy securely online with super fast delivery.
James Morris
Founder of ParamountZone
James Morris is a Founder at ParamountZone.
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About ParamountZone: Paramount Zone, they have a wide selection of lifestyle accessories, all available to buy securely online with super fast delivery.
Lydia Markwick
Co-Founder of Yaantu Ltd.
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About Yaantu Ltd.: Yaantu promotes a healthy, happy lifestyle by bringing together an organisation, its employees and the charities it supports.
Clover Lewis
Founder and CEO of Clover Lewis Swimwear
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About Clover Lewis Swimwear: Clover Lewis Swimwear is the post-surgery brand of the Year in the UK Lingerie Awards
Joana Figueiredo
Founder of Findandwear
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About Findandwear: Findandwear is a fashion website that aggregates the latest deals and bargains from fashion retailers.
Claudio Conceicao
Co-Founder of Clauven.com
Co-Founder at Clauven.com
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About Clauven.com: Clauven is a new ecommerce store marketplace with main objective to help you to connect with designers of fashion accessories
Sadie Clayton
Founder & Creative Director of Sadie Clayton
Sadie Clayton is a luxury sculptural womenswear label launched in 2015. Sadie graduated from Kingston University in 2013 and has shown on the catwalk in London and Berlin, and exhibited as part of the Nick Waplington / Alexander McQueen: Working Process exhibition at Tate Britain, demonstrated her work on several occasions at Tate Modern most recently as part of Late at the Tate’ in October 2016 when 600 people tried on Sadie’s sculptural pieces, presented as part of Artisanal Intelligence at AltaRoma January 2016, showcased at Art Basel Miami December 2016 and exhibited at the Museum of Art and Design as part of Singapore Design Week 2017. Sadie Clayton’s works are inspired by headspace and the concept of time. Finding your headspace, the creativity and enhanced benefits of life in this creative mental environment and holding on to Time which is hard to keep. Sadie believes strongly in collaborations working with many artists and photographers including cult British artist Andrew Logan, Mark Lebon, Ki Price and Darren Gerrish. Sadie also believes in pushing the boundaries with art and technology. For her S/S 2017 collection she worked with MHD Hologram to push the concept of time and headspace by presenting her collection as holographic videos at the Royal Academy of Arts and this season she presented at M&C Saatchi translating the process of creating her copper sculptures into an augmented reality experience. She continues her collaboration with Nixon watches creating a small bespoke range and at her A/W 2017 presentation unveiled the first of an ongoing relationship with Underground shoes. Sadie has also presented at the Café Royal, Royal Academy of Arts, and the Sanctum.
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About Sadie Clayton: Sadie Clayton has become a renouned figure in Londons emerging fashion industry since graduating from Kingston University
