Stratiphy offers personalised investment strategies, that make it easy to track your sustainability and make an impact. We use quantitative investment algorithms to help individuals create invest, in the same way that investment banks would for high net worth clients. We want to help individuals manage their risk as well as find companies performing well environmentally, democratise access to investment tools.
Tell us about yourself?
My background is in economics and maths which led me to start my career in the actuarial industry. I did some work in ESG pension funds but I found that the industry jargon and lack of accessibility to sophisticated tools for retail investors was poor. Before meeting my co-founder Dan, I also set up my own events company where I grew a community of over 10k people, which I then sold to a london based events company.
My cofounder had spent several years in investment banking and we came together with a joint passion for sustainability, and to get people from more diverse and underrepresented backgrounds investing. So we built Stratiphy!
If you could go back in time a year or two, what piece of advice would you give yourself?
Invest your efforts into building a killer team, and don’t underestimate the value of relationship management. But don’t take yourself too seriously.
What problem does your business solve?
The time it takes to find and research sound investments.
What is the inspiration behind your business?
- To removing the jargon when trying to work out the sustainability of an investment.
- To get more females investing
- To make money work for you, not work for money
What is your magic sauce?
Our commitment to sustainability is something which customers don’t just want, but they expect. We are building our business model on a sustainable foundation where we encourage and help users to invest ethically with world class technology. And the way we’re doing this is by creating a fun, inclusive brand with a global team.
What is the plan for the next 5 years? What do you want to achieve?
In the next 6 months, we are looking to disprove the theory that non-professional investors have to invest in a ‘one size fits all’ way. For example, by buying into a managed fund, or following trends and taking on an unnecessary level of risk.
In the lifetime of our company, we are looking to disprove the theory that there is only 1% of the world that invests in a way considered ‘superior’.
Over the next 5 years we want to reach over 1 million investors in the UK and Europe.
What is the biggest challenge you’ve faced so far?
Creating a quantitative investment product which hasn’t been available to the retail market before has required a specific advanced skill set in regulations and compliance. Building a team to help us achieve this has been difficult but rewarding and we are now on track to offer an all-in-one solution.
How do people get involved/buy into your vision?
You can join our discord server here to start chatting about how to build the best investment strategy you’ve ever followed: