Best Startup
At Best Startup UK we track over 130,000 UK startups and over 500,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting.
This list showcases the top United Kingdom based CFO’ operating in the E-Commerce space. If you think a CFO’ is missing from this list, feel free to contact our editor on editor@beststartup.co.uk.
The individuals on this list have been included because of exceptional performance in one of the following categories:
- Innovation – Operating as a key part in an extremely innovative business or startup.
- Growth – Operating as a key figure in the growth and upscale of a market leading business or startup.
- Management – Showing exceptional management skills.
- Societal impact – Putting their business on the map for their positive societal or environmental impact.
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Companies House UK, Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.
Stephen Morana
Chief Financial Officer of Cazoo
Stephen Morana is the Chief Financial Officer at Cazoo.
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About Cazoo, Flutter Entertainment, PrimeLocation.com: Cazoo is an online used car marketplace designed to transform the way people buy, finance, or rent used cars.
Stefan Hobl
CFO & Co-Founder of Butter.co.uk
Stefan Hobl joined Butter.co.uk as CFO & Co-Founder in 2017.
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About Butter.co.uk: Butter lets you spread the cost of shopping from any online store with a simple monthly instalment plan. Download the app now!
Caroline Tulloch
CFO of Taster
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About Taster: Taster is a food delivery company that operates dozens of restaurants that only exist on food delivery platforms.
John Gallemore
Chief Financial Officer of THG
Chief Financial Officer & Co-founder of The Hut Group. Chief executive Matthew Moulding and chief operating officer John Gallemore launched The Hut Group in 2004, both having previously worked for the mobile-phone retailer The Caudwell Group. They established the company to sell home-entertainment goods, using £500,000 of personal funds, and buying the domain name TheHut.com for £3,000.
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About THG, THG, THG Ingenuity: The Hut Group is an online retailing platform focused on fast moving consumer goods, specifically focused on health and beauty.
Moran Laufer
CFO of Kape Technologies
CFO at Crossrider
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About Kape Technologies: Kape Technologies is an online distribution and digital product hub.
Elliot Jordan
Chief Financial Officer of Farfetch
As Chief Financial Officer, Elliot is responsible for the company’s financial operations including accounting; treasury and tax; and financial reporting and control, across all of Farfetch’s international offices. Elliot is part of the Executive Board. Elliot joined Farfetch with a wealth of financial experience at consumer online retailers including ASOS and Sainsbury’s. Prior to joining the retail industry, Elliot worked at Credit Suisse in London and KPMG in Auckland.
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About Farfetch: Farfetch is an online luxury fashion retail platform.
Duncan Tatton-Brown
CFO of Ocado Group
Duncan became a Director of Zoopla Property Group in 2014. He is currently CFO of Ocado Group plc which he joined in 2012. Previously, Duncan was CFO of Fitness First plc and prior to that was Group Finance Director of Kingfisher plc, one of the world’s largest home improvement retailers. He has held senior finance positions at B&Q plc, Virgin Entertainment Group and Burton Group plc and was also a non-executive director of Rentokil Initial plc. Duncan holds a master’s degree in Engineering from King’s College, Cambridge and is a member of the Chartered Institute of Management Accountants.
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About Ocado Group, PrimeLocation.com, The Digital Property Group: Ocado is an online grocery retailer providing services, technology, and automation to grocery e-commerce businesses around the world.
Jonny Plein
Co-Founder and CFO of Pouch
Jonny was a member of the University of Nottingham Enactus team for 3 years. During his time within the Enactus team, he ran run an international project in Cambodia, presented at two national competitions and help lead the team as vice-president. Jonny started Enactus Nottingham’s commercial ventures arm by running a student concert called UNIAID. This concert was his first hand experience at trying anything entrepreneurial himself. After University he joined EY on their grad scheme and completed his ACA. Whilst at EY Jonnys’ now co-founder came to him with the idea for Pouch, a free online tool (a browser extension) that automatically sources all the best available voucher codes and automatically displays them as you are shopping online, so you never need to search for a voucher code again. In January 2017 he left EY to work on Pouch full time. In only a few months Jonny and his co-founder managed to achieve quite a lot. They raised funds, won the Mass Challenge start up accelerator and have been featured in publications such as Forbes and The Telegraph.
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About Global Savings Group, Pouch: Pouch is a technology company that develops tools to save online shoppers time, money and hassle.
Courtney Grant
CFO of Kalo
Courtney became Kalo’s first angel investor in 2014 before joining the team as CFO in 2016. Before diving into the startup world, he spent his career in finance with a variety of corporate finance roles at leading North American and European investment banks.
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About Kalo: Kalo provides an online platform that enables businesses to manage their external workforces.
Neil Catto
Chief Financial Officer of Boohoo Group
Neil qualified as a chartered accountant with Ernst & Young and spent nine years working in their Manchester, Palo Alto and Reading offices. He was previously Finance Director of dabs.com plc and has held senior financial positions in BT plc and The Carphone Warehouse Group plc.
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About Boohoo Group: Boohoo is an online store that offers a range of clothing, accessories, and footwear brands.
Alex Jablonowski
Group CFO of Hamleys PLC
Alex Jablonowski serves as group CFO at Hamleys Group.
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About Hamleys PLC: Hamleys offers toys and products of all kinds for kids, bringing magical experiences.
Jamie Thomas
Chief Financial Officer of Qubit
Jamie Thomas has been serving as Chief Financial Officer at Qubit.
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About Qubit: Qubit specializes in personalization at scale for e-commerce companies.
Jennie Gower-Smith
Chief Financial Officer of Good Club
Jennie Gower-Smith is the Chief Financial Officer at Good Club.
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About Good Club: Good Club is a Zero Waste supermarket that offers different brands and sells groceries in reusable packaging.
Iain MacLaren
Chief Financial Officer of ZigZag Global
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About ZigZag Global: ZigZag Global is a software platform that helps retailers manage their returns globally.
Peter West
Chief Financial Officer of Reward Insight
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About Reward Insight: Reward is a global data monetisation company that helps the worlds largest banks and retailers understand and change consumer behaviour
Phil Scutt
CFO of Connexity
Phil Scutt currently works as Chief Financial Officer at Connexity.
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About Connexity: Connexity is a digital advertising company that works with merchants to determine which product offerings to put on publishers’ websites.
Giancarlo Bruni
Co-founder & CFO of Heroes
Giancarlo Bruni is a Chief Financial Officer of Heroes.
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About Heroes: Heroes is a technology-driven e-commerce company that acquires, operates, and scales small and medium-sized brands.
Tim Perks
CFO of cloud.IQ
Tim joined NewVoiceMedia as CFO in Dec 2010. He has a wealth of experience in CFO roles in the technology sector, taking Baltimore Technologies from a fledgling AIM Company to a FTSE 100 company in 3 years, delivering a $200M trade sale at Staffware Plc (a BPM software company) and as CFO of Redstone Telecom plc, a network-based provider of ICT solutions and end-to-end managed services.
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About cloud.IQ: cloud.IQ is an AI and machine learning based automated conversion rate optimisation platform for e-commerce businesses.
Callum Jay
CFO & Chief Strategy Officer of Green Man Gaming
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About Green Man Gaming: Green Man Gaming is a global pure play e-commerce and technology business in the video games industry.
Christian De Martin
Co-Founder, CFO of Feral Horses
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About Feral Horses: Feral Horses is an online platform that makes it easy to discover, experience, and care for art.
Dave Micallef
CFO of Bouxtie
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About Bouxtie: Bouxtie allows you to instantly send a personalized digital gift cards.
Lee Rowley
Chief Financial Officer of Jellyfish
Lee joined Quill from Zoopla Property Group Plc, where he served as Head of Financial Planning & Analysis, supporting the business through its transition from private to public and through a number of acquisitions. Prior to joining Zoopla Property Group, Lee held Commercial Finance roles at Betfair Group Plc. Lee is a qualified Chartered Accountant and holds a degree in Natural Sciences from Sidney Sussex College, Cambridge.
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About Jellyfish: Jellyfish is a ecommerce content production platform for online businesses.
Stephen Geater
Chief Financial Officer of Pai Skincare
Stephen Geater is the Chief Financial Officer at Pai Skincare.
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About Pai Skincare: Our premium products provide solutions for sensitive skin in all its forms – whether it be dry or oily, youthful or mature.
Rebecca Scott
Chief Financial Officer of Feelunique.com
Rebecca Scott is the Chief Financial Officer at Feelunique.com.
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About Feelunique.com: Feelunique.com is an online e-commerce platform that offers beauty products and related advice.
Dan Benhardus
SVP/CFO of Haynes Group
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About Haynes Group: Haynes Group Provides online sales of car manuals and automotive related sites.
Ben Fletcher
Group Chief Financial Officer of The Very Group
Ben Fletcher is the Group Chief Financial Officer at The Very Group.
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About The Very Group: The Very Group is an integrated digital retailer and financial services provider.
Dimitrios Hermann
CFO and Co-Founder of Artwishlist
Dimitrios Hermann is the CFO and co-founder of Artwishlist. He used to be a consultant, performance management and analytics at Capgemini Consulting. He earned his master’s degree at London School of Economics and Political Science.
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About Artwishlist: Artwishlist is a messaging app for the art world, where the user can buy and sell fine art without commissions.
Tim Parfitt
CFO of eve Sleep
Tim Parfitt is the CFO at eve sleep.
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About eve Sleep: eve Sleep is a pioneer of luxury sleep solutions, promising the perfect start to every day thanks to a guaranteed great night’s sleep.
David Linsley
CFO of eCommonSense
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About eCommonSense: eCommonSense is an eCommerce and product data management solution (PIM) with full back-office integration for merchants and their suppliers.
Roberto Amerighi
Co-Founder and CFO in GreenJinn of GreenJinn
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About GreenJinn: GreenJinn is the leading UK cashback app for grocery shoppers. It helps brands to reach consumers where they live the most: their smartphone
Paul Meehan
CFO of Victorian Plumbing
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About Victorian Plumbing: Beautiful bathrooms without splashing out. Leading online retailer of designer bathrooms.
Martin Greenslade
CFO of Landsec
Martin was appointed to the Board in 2005 and is Chief Financial Officer. Martin brings extensive and wide-ranging financial experience to the Group from the property, engineering and financial sectors in the UK and overseas. He also has extensive financial expertise, particularly in relation to corporate finance and investment arrangements, and significant listed company experience at board level. Prior to joining Landsec in 2005, Martin was Group Finance Director of Alvis plc and prior to that he worked in corporate finance serving as a member of the executive committee of Nordea’s investment banking division and Managing Director of its UK business.
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About Landsec: Landsec offers to buy, sell and manage commercial property in the UK.
Richard Rust
Chief Financial Officer of Vision Direct
Richard Rust is the Chief Financial Officer at VisionDirect.
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About Vision Direct: Vision Direct provides contact lenses, contact lens solutions, and eye care products online.
Mark Johnson
CFO & Advisor of SBOODLE
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About SBOODLE: Merchandising for Content Creators
