3 Ways to Make Your Brand Eco Friendly

February 20, 2023
Photo by pmv chamara on Unsplash

There is a global move to improving sustainability in our everyday lives, particularly for business owners and their practices. Not only is it our duty to help protect the planet, but consumers are increasingly expectant of brands to demonstrate their sustainability.

Regardless of the size of your business, or the industry in which you work, you have a responsibility to conduct yourself in an environmentally friendly way.

In fact, with the UK’s aim to become net zero by 2050, and various schemes in place to help with eco-friendly implementations, there has never been a better time to prioritise environmental responsibility.

By being mindful of the impact you have on the environment and taking active steps to minimise it, you can make a significant contribution towards creating a sustainable future. And, as a business owner, there are a variety of ways you can make your company more environmentally friendly.

So, if you’re ready to become more sustainable but aren’t sure where to start, then here are just three tips that you can try today.

1) Lower Your Pollutants

Regardless of your industry, you’ll be releasing pollutants into the environment, and this can be drastically reduced with easy steps.

While many companies have a recycling scheme, it can be hard to get your employees to go along with it. It’s essential that you make it as easy as possible for them to recycle, including providing clearly labelled bins and making sure that they know what is and isn’t recyclable. This will reduce the amount of waste that you’re sending to the landfill.

Depending on your industry, you may also have to deal with the problem of water pollution. Experts such as Smart Storm offer a wide range of Water Sampling tools so that you can monitor the pollutants in your waste water and help you dispose of it safely.

2) Cut Out the Paper

We live in an ever-evolving digital age, and the time has come to cut out paper billing and invoicing – even contracts can be signed for digitally!

Out of habit, many customers don’t want to choose the option for digital correspondence. However, if you make paper letters, bills, and invoicing something they need to request, then they’ll be much more likely to think about their choice.

And, if you need to share documents with your team, then avoid printing them where possible. Not only do tools such as Google Drive make it easy to share documents, but edits can be actioned much easier.

3) Say Goodbye to the Office

If we’ve learned anything in the last three years, it’s that we can be just as productive – if not more so ­– from home.

If you engaged in remote working during the pandemic, then consider saying farewell to your office space for good.

Without the commute into work every day, you and your team will help to reduce the number of cars on the road – and thus carbon emissions ­– particularly during peak rush hour times.

How have you made your business more eco-friendly? Share your tips in the comments below!

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