Staying up to date and relevant is a tricky task in the ever-evolving digital age, but there are some essential steps every business should undertake when marketing themselves in the online world.
Getting noticed among the vast number of companies competing for customer attention can be challenge, but all is not lost, even if your particular market is heavily saturated.
Whether you’re new to the game, or just want to want to grow valuable traffic to your website, we’ve put together four fundamental solutions you should implement today.
1. Search Engine Optimisation
SEO is the most powerful way for you to increase valuable traffic to your website – that is, finding customers online that are looking to buy products like yours.
Beginning your SEO journey can be a little intimidating when you first get started and there are plenty of potential pit falls that you’re going to want to avoid.
Brush up on your keyword knowledge and ranking realisations, and if in doubt, reach out for help.
2. A Blog
Having a blog is great method of keeping your customers engaged, and one of the most popular sites among bloggers is WordPress – powering more than a third of blogs and allowing users to control every aspect of their sites.
Your blog should be about offering your customers advice rather than selling to them. You want to become a valuable resource in their lives, and this will then encourage them to go to shop with you rather than you competitors.
2. High Quality Images
A great looking, easy to navigate website, is a must have for any business looking to stand out from the crowd, as 94% of first impressions are related to design.
When browsing the web, users spend far more time looking at images than they do reading the text on your site, so when you have your photographs produced by the experts at SNS Group, you’ll have no trouble populating your site with professional looking content!
4. Obvious Contact Information
Not being able to get in contact with you is a big deterrent to customers.
There is always a chance that something can go wrong with a purchase, and if they can’t get in touch, they’ll end up straight at the door of a competitor. So, make sure your contact details, such as an email address and business number, are easy to find!
Another great solution for letting your customers contact you is a live chat function. In fact, research shows that by 2022, 85% of business will offer a live chat feature.
Customers have gotten used to instant messaging – with many young shoppers having grown up with this technological invention – and now expect this same instantaneous response from the companies that they encounter.
Make sure that you don’t get left behind in the digital revolution and implement as many methods of communication with you customers as you can.
What features do you find essential for your online business? Tell us all about them in the comments below!