Best Startup
- Card Factory launches new competition to find the UK’s Super Dad or L.A.D (Like a Dad) of the year
- The winning Dad or L.A.D will receive a £1,000 Center Parcs voucher
- TV star Jeff Brazier backs the campaign as he opens up about the importance of father figures
Specialist card retailer, Card Factory, has launched a brand-new Father’s Day competition, searching for the UK’s first ever Super Dad or L.A.D (Like A Dad) of the year.
The competition aims to celebrate and champion not only traditional Father figures, but L.A.D (Like A Dad) figures too – meaning that single mums, same sex parents, aunties and uncles can get the recognition they deserve this Father’s Day.
The campaign is also backed by TV star Jeff Brazier, who is keen to ensure we celebrate all different types of Father figures this Father’s Day.
From personal experience, Jeff can vouch for the importance of L.A.D (Like A Dad) role models in a family. Growing up, his own Grandfather was Like A Dad to Jeff for years, providing a huge amount of love and support through his life.
Working with Card Factory on the Super Dad or L.A.D of the year competition, Jeff is keen to advocate all types of Dad and L.A.D figures right across the UK, be it single mums, same sex parents, grandparents and more.
On the importance of Dad and L.A.D figures, Jeff said: “No matter what kind of family you have, both Dad and L.A.D figures play a crucial role in bringing up your children. Over the last few years, I’ve had support in raising my boys from so many people, both from outside of my family and from within.
“I think a lot of people have an idea in their head of what a perfect, ‘traditional’ family looks like. But in reality, it doesn’t matter how your family is structured, if your kids are raised by a loving Dad or L.A.D figure – they’re going to have all the love and support they need growing up.”
As well as celebrating L.A.D figures in the brand-new competition, Card Factory also have an incredible Father’s Day range that includes cards dedicated to the L.A.D in your life, such as the personalised “Just Like A Dad” card for just £1.79. All personalised cards come with free first-class delivery when ordered on-site or through the newly launched mobile app.
What’s more, Card Factory’s diverse offering of products goes way beyond cards – extending to gifts for all manner of Father figures. From traditional presents such as mugs, socks, and washbags to sweet treats, customised with your Dad or L.A.D’s name, there really is something for everyone. The full Father’s Day gift range can be found here, and all personalised products can be found, customised, and ordered directly via the website or app.
Charlotte Wakerell, Brand, Campaign and PR manager at Card Factory said: “Father’s Day is a time to reflect upon the importance of family. However, for a lot of people, what might be seen as the ‘traditional’ family setup just doesn’t apply. There are millions of single mums, same sex partners and foster parents right across the UK, and it’s essential that we celebrate each and every one of these L.A.D figures on Father’s Day.”
The Card Factory Super Dad or L.A.D of the year competition runs for the next two weeks, from the 28th of May until midnight on the 13th of June. To enter, all you have to do is click here, fill out the short entry form and upload a picture of your Dad or L.A.D nomination. Full competition terms and conditions are available at https://cardfactorycompetition.co.uk/
