Marcus Richards
With 2022 well in full swing, thousands of new businesses up and down the country have launched onto the scene. If you’re a startup owner, one of your primary aims will be to get as many people talking about your brand as possible. Whatever products or services you sell, here are some effective strategies that can boost brand awareness, and most importantly, keep your company afloat.
Use SEO Techniques
When you search for something on Google, how likely are you to click on the 2nd or 3rd page of results? If the answer is not really, we don’t blame you! We deem the first page to be filled with reputable links, so if you want your startup to get noticed, it’s time to learn about SEO (search engine optimisation). In simple terms, SEO is the process of boosting your site’s search engine ranking results on platforms like Google or Yahoo.
There are various ways you can achieve SEO success for your startup. These include writing unique titles, content, and descriptions, adding your main keywords early on in your content, and optimising your title tag. To boost traffic to your business website and blog, Big Surf Digital can help you run a successful SEO campaign. They can save you time and allow you to make the most of their longstanding expertise.
Jump On Social Media
Every business no matter how big or small needs to establish a presence on social media. More and more customers are choosing to shop online, rather than hit the high street. Therefore, creating a business page on Facebook should be your first step. After all, it’s estimated over 48.5 million users in the UK have a Facebook account, with billions more worldwide! Whether you ship products nationally or internationally, Facebook can be a fantastic marketing tool for your startup.
Gaining a following on social media won’t happen overnight. It will take time to build your authority and get your audience to trust you. To start, you need to regularly post content that’s interesting to read. Next. When users comment on your posts, make sure to reply to them! This keeps the conversation going and will show that you value and appreciate their custom. If you’re not tech-savvy or don’t have the time to man your social media pages, make sure you have a team in place who can.
Build an Email List
Building an email list is a core component of email marketing. This method is the best way to engage with customers online. Also, you’re six times as likely to achieve higher click-through rates through an email as opposed to a social media post. Getting customers subscribed to your email list enables you to send out messages and keep them in the loop.
To build an engaged email list, opting in is everything. Make sure you house your subscription form at the top of your business website. Whatever you do, only send out content that you know the user is interested in. This doesn’t mean spamming their inbox! If you do this, you’ll start to see people unsubscribing and going elsewhere. Whether you have a product launch coming up, or want to reward your loyal followers, having an email list in place is essential for startup growth and exposure.
Create Video Content
Thanks to technology, gone are the days when you could only write text to lure customers in. Although great content is important, it may be worth using visuals to tell the story instead. Video marketing boosts conversion rates, grows revenue, and is an excellent add-on to your email marketing campaign.
When you create videos, they need to look professional and be captivating. If you’re not a dab hand using a camera, it’s best to hire a videographer instead. Once you’ve got polished videos ready to publish, you can create a YouTube account to house them. Make sure you post your videos on social media too.
Start Blogging
Sure, you may have a professional website in place, but have you thought about blogging? If not, now is the time to really consider doing so. A business blog provides valuable content to new and existing customers and can entice new clients. What’s more, blogging drives more traffic to your website, and of course, increases sales!
When running a startup, your audience needs to know you’re an expert in your field. One way to do this is by blogging and creating specialist content that is relevant, helpful, and engaging. You don’t have to be a writing wizard either. You can hire a freelance writer to take over the reins to ensure your content is eye-catching, useful, and serves the right purpose. Guest posting on other people’s blogs can also be a great way to build natural and quality backlinks, and boost referral traffic.
Regardless of what sector you’re in, the business world is highly competitive. This means you’ll need to put the work in to gain any kind of traction within your field. To create a thriving startup and get people talking, any of the methods listed will increase awareness, help you rank higher in search results, and generate profits.
